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First published by HarperCollinsPublishers 2019

FIRST EDITION

© HarperCollinsPublishers Ltd 2019

Jacket design by James Empringham © HarperCollinsPublishers Ltd 2019 Cover photographs: Front (clockwise from top left) © David E Klutho/Sports Illustrated/Getty Images (Big Red), Joe Robbins/Getty Images (Blue Blob), The Asahi Shimbun via Getty Images (Mysterious Fish), Len Redkoles/NHLI via Getty Images (Gritty); Back (left) Thomas Starke/Bongarts/Getty Images (Stolle), (right) Etsuo Hara/Getty Images (Minamo)

A catalogue record of this book is available from the British Library

Nick Miller asserts the moral right to be identified as the author of this work

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Source ISBN: 9780008356828

Ebook Edition © October 2019 ISBN: 9780008356842

Version 2019-09-23

Dedication

TO THE MEN AND WOMEN WHO PUT ON GIANT MUPPET SUITS, WHO SWEAT UNDER SIX INCHES OF FELT WHEN IT’S 35 DEGREES, WHO ARE MAULED BY KIDS HOPPED UP ON SUGAR, WHO POSE FOR ENDLESS PHOTOS TAKEN BY FRAZZLED PARENTS, WHO GET STUFF THROWN AT THEIR HEADS AND HAVE TO BE CHEERFUL THE WHOLE TIME.

TO THE MASCOTS.

Contents

Cover

Title Page

Copyright

Dedication

Introduction

A Brief History of Mascots

Dave Raymond – the Original

When Mascots Attack

Gareth Evans Aka Harry the Hornet

Silences

About the Publisher

Stuart MacFarlane/Arsenal FC via Getty Images

INTRODUCTION

A little while ago I was at an Arsenal game. After the final whistle, as 60,000 people trudged away into the London night, I noticed a gaggle of kids and their parents gathering roughly around where the players would eventually emerge. I assumed they were waiting for pictures and autographs from their footballing heroes, but then, instead of a highly skilled and dedicated athlete, a large, green, furry dinosaur made its way out – and was mobbed.

It turns out the kids were waiting for Gunnersaurus, the friendly anthropomorphised dinosaur that, for reasons that aren’t entirely clear, had been adopted as the club’s mascot some time earlier.

All of which reminded me that people think watching sport is about, well, watching sport – sitting down and paying attention only to the period of time during which these men or women run around and perform, their otherworldly talents displayed for us to enjoy, gawp and shout at, and, for a special select few, think we could do better.

But it’s not really. Well, not entirely. If that were true, nobody would talk, read, write or think about sport except for when the game was actually taking place. We wouldn’t wear implausibly expensive merchandise, we wouldn’t follow the players on social media, we would probably pay less attention to interviews with the sportsmen and women, and we would most definitely pay more attention to those better voices of our conscience who make the sadly convincing case that it is, in fact, only a game.

It is, however, the ephemera that keep us going. The things that surround sport that don’t have much to do with it. The bits that might seem superfluous but give the whole thing a little colour. The sauce on the steak; the steak is the most important bit, naturally, but you wouldn’t want it without the sauce.

Things like mascots. Those mostly furry, usually oversized, gaudy characters that prance around the field before, during and after the game, theoretically for the kids to enjoy, but more often than not for the adults to laugh at.

Because, for the most part, these mascots are absurd, surreal concoctions of a dangerous mind, bedraggled rejects from Sesame Street, characters they decided were too weird to be a sidekick to Big Bird.

We’ve had birds, dinosaurs, sheep, cows, fish, worms, tigers, lions, dogs, donkeys, ants, slugs, bats. There have been vegetables, plants, trees, chips, oranges and chillies. Some have tried fur-covered versions of people, aliens and otherworldly made-up creatures that seem to serve no purpose other than to fuel the psychotherapy industry for a generation of scarred youngsters. We’ve seen hammers, household boilers and planes. And then, the last refuge of the lazy mascot-maker, simply the relevant item of sporting equipment, with added limbs.

Essentially, if someone can figure out how to put legs and arms on something, then it can and probably has been tried as a mascot. In many cases they’re strange pieces of performance art, the sort of thing where you daren’t even think about the mental process that brought them into being.

Mascots are inherently absurd, but then again you, dear reader, almost certainly dedicate significant portions of your life to teams of men and women that have very little idea that you exist. If you support a team, given how transient the players, coaches, owners and even stadia are, you’re essentially cheering laundry, as Seinfeld once put it. And if that’s not absurd, then what is?

Which shouldn’t be a surprise. After all, fandom is just as illogical as mascots. The whole idea of mascots is based on the hope that something or someone accompanying the team might have some sort of mystical impact on how that team performs. Clearly ludicrous, but for anyone who’s had a lucky hat, shirt, jacket, socks or underwear, you know why a mascot is there.

Mascots exist as a reminder that we all take this too seriously. Sport isn’t a matter of life and death, and no, it’s not more important than that. It is, as the old saying goes, the most important of the unimportant things, but we still need a nudge every now and then to make sure we know it. What better than the sight of a deranged muppet firing T-shirts into a crowd to do that?

And in the end, whether a mascot is ill-conceived or brilliantly designed, they’re just supposed to be fun. Which is what watching sport is supposed to be.

This is a celebration of mascots. The worst, the best, the silliest, the most absurd, and everything in between. All of the examples in this book could most charitably be described as ridiculous, but the concept itself is fairly ridiculous, so why not go all-out?

Enjoy.

Adam Glanzman/Getty Images

A BRIEF HISTORY OF MASCOTS

As ever with these things, nobody is sure who or what the first mascot was, the facts lost in the mists of time.

The word ‘mascot’ itself can be traced back to medieval Latin, in which masca meant ‘mask’ or ‘nightmare’. From there it made its way into 18th-century France, where mascoto loosely translated to ‘witch’ or ‘sorcerer’. This became a slang word, mascotte, essentially referring to a lucky charm or talisman, usually associated with gambling, but the first time it was really applied to sports teams was in the 1880s in the United States.

At that stage these ‘mascots’ were usually small boys adopted by clubs, which isn’t quite as sinister as it sounds. There was a kid named Chic who is mentioned in some books; he was not connected to a specific team, but was regarded as a good-luck charm by some baseball players; the Chicago White Stockings were led in parades by a boy named Willie Hahn, who would hold their flag high; and the St. Louis Brown Stockings were associated with ‘Little Nick’, whom the Sporting Life magazine described as ‘the luckiest man in the country’, and who supposedly passed on this luck to the team. Sportspeople being inherently superstitious, the idea of anything that could bring a little extra fortune was heartily embraced.

As sports became more organised around the turn of the 20th century, mascots generally became live animals. The oldest mascot is probably Handsome Dan, a bulldog that belonged to a student at Yale in the 1890s, and stuck around: there have been 17 subsequent Dans, the name passed on down the generations of Yale bulldogs, and No. 18 is going strong at the time of writing.

Inevitably, being connected to a university, Handsome Dan has been the subject of various kidnap-related japes, the first coming in 1934 when the editors of The Harvard Lampoon abducted him ahead of a big game between the rival institutions. You had to make your own fun back then.

Over the years countless real animals have been used as mascots – horses, pigs, goats, birds, huskies, rams, bears, lions, tigers – some connected to team nicknames, some seemingly entirely random. Plenty have been paraded at games, but some – most notably the tiger and the lion – would probably be regarded as something of a health and safety concern, and are kept to the realms of the conceptual.

All of these examples are from American sports, and it would be easy to assume that the mascot was a concept born and developed in that country, something rather too gaudy for the much more prim and proper English. But it’s simply not true. Zampa the Lion, for example, Millwall’s mascot named after the road that their stadium is on, has been around for nearly a century, and not just on the club’s badge. Zampa has existed in corporeal, furry form for most of that time, at various points looking like a slightly deformed cousin of the lion from The Wizard of Oz.

England is also where we find the first mascot for a World Cup. World Cup Willie – a lion dressed in a Union Flag shirt and shorts – was designed in five minutes by an illustrator called Reg Hoye, and also came with a song by skiffle singer Lonnie Donegan. He inspired other tournaments to try their own mascots, but perhaps unsurprisingly ‘League Cup Les’, attempted a year later, didn’t quite capture the country’s imagination.

By the 1950s ‘character’ mascots started to emerge, the first probably being Mr. Oriole, mascot of the Baltimore Orioles, who emerged in around 1954 but soon faded. Not long after came one of the most famous and best loved: Mr. Met, initially just a cartoon character on scorecards for New York Mets games, was fully realised in 1964 when a full-sized, costumed version began making appearances at Shea Stadium. When you explain Mr. Met in mere words – he’s a man with a giant baseball for a head – he sounds deeply weird, to say the least, but somehow still works. Although ‘retired’ for the better part of two decades, he was eventually revived after a campaign by fans in the early 1990s.

A big reason why he was quietly ushered away from the spotlight was the emergence in the 1970s of what we know today as mascots, the larger-than-life, Muppet-like creatures that you’ll see throughout this book.

The San Diego Chicken was the first, initially a promotional character for a radio station called KGB-FM (meaning he was somewhat menacingly known as the ‘KGB Chicken’ for a spell), but who became adopted by the San Diego Padres when the man who played him decided he wanted to get into games for free. The Chicken, zany antics and all, proved wildly popular, and copycats followed, the most notable being the Phillie Phanatic, broadly regarded as the model for the modern-day mascot.

These days you’ll struggle to find a major sports team, tournament or organisation that doesn’t have – or hasn’t had – a mascot, for better or worse. It’s almost a separate industry in itself; with every mascot comes merchandise, personal appearances, commercial endorsements and myriad other money-making schemes. They’ve come a long way from a dog that some students stole in the name of banter.

NAME GRITTY

TEAM PHILADELPHIA FLYERS

SPORT ICE HOCKEY

YEARS ACTIVE 2018–PRESENT

STYLE From THE WRONG SIDE OF THE TRACKS TO SESAME STREET

FAMOUS FOR THREATENING TO MURDER ANOTHER MASCOT IN ITS SLEEP

The Philadelphia Flyers had gone 42 years without a mascot, until they decided in 2018 that they could no longer be left out of the game and thus introduced a waking nightmare into the consciousness of America.

If The Muppets ever changed direction and told the story of a quiet loner who lived in a remote cabin and ate wolves while they were still alive, they would cast Gritty in the lead role. A bug-eyed orange monster with a beard, Gritty would look very at home with a rifle over his shoulder and the entrails of a rival flecked around his fur.

The thing is, though, it seems to be working. A Flyers suit once noted that Gritty would match the ‘blue-collar nature of the Philadelphia fanbase’, and after the whole of America recoiled in horror at whatever this thing was, the good people of Philly closed ranks behind their boy. He was one of theirs now. And when the Pittsburgh Penguins mascot (a penguin, as it happens) tweeted a gentle jibe in his direction, Gritty replied, ‘Sleep with one eye open, bird.’ If nothing else, the good people of Philadelphia appreciate a mascot who will murder another to defend their honour.

Len Redkoles/NHLI via Getty Images

NAME GUNNERSAURUS REX

TEAM ARSENAL

SPORT FOOTBALL

YEARS ACTIVE 1994–PRESENT

STYLE BIG, GREEN, GOOFY, AND A DINOSAUR THAT INEXPLICABLY LIVES IN NORTH LONDON

FAMOUS FOR IMPECCABLY OBSERVING MINUTE’S SILENCES

It’s easy to make fun of Gunnersaurus. Broadly because, well, it’s easy to make fun of him. He’s a giant green dinosaur that’s the mascot for a team in a very urban area of north London, with wide, vacant eyes and a big stupid grin. He has a long neck on which he seems to wear a choker with an Arsenal badge, which makes him seem a bit like a 14-year-old girl in around 1999. He looks like Barney’s long-lost cousin who was exiled from the family after clumsily knocking over a vase one too many times. Very little about him makes sense.

But there’s a very sweet story behind Gunnersaurus. The club ran a competition to design their mascot back in 1994 and it was won by 11-year-old Peter Lovell, who at the time thought up the dinosaur idea because he a) was obsessed with Jurassic Park and b) thought it represented ‘the ferocity and power of Arsenal Football Club’. Stop laughing at the back there. Anyway, 20 years later Peter got married, and who should make an appearance at his wedding but Gunnersaurus himself, bringing gifts from the club including a letter from then manager Arsène Wenger.

Gunnersaurus is undoubtedly the most well-known mascot in football, so by that measure he’s obviously been a huge success. And he really is the best representative of mascots in the game, in that he’s inherently absolutely ridiculous, something most clearly displayed when he solemnly observes minute’s silences along with the Arsenal players.

Clive Mason/Getty Images

NAME POE

TEAM BALTIMORE RAVENS

SPORT AMERICAN FOOTBALL

YEARS ACTIVE 1998–PRESENT

STYLE A WINNING COMBINATION OF CUDDLY, CHILD-FRIENDLY AND MURDEROUS

FAMOUS FOR BEING NAMED AFTER A DARK 19TH-CENTURY WRITER

The Baltimore Ravens must have been in a bit of a bind when coming up with their mascot. It could hardly be anything other than a raven: the whole endeavour would have been a laughing stock if they’d gone off-piste and picked a lion or an otter or something. The problem being that ravens are inherently sinister creatures, associated more with lurking in the roofs of abandoned houses than being cuddly and loveable, which isn’t exactly the vibe you want from a character designed to entertain children.

The team is named after Baltimore resident Edgar Allan Poe’s poem ‘The Raven’, and in turn a couple of years after the team was established they unveiled not one but three mascots, all ravens, named Edgar, Allan and Poe. This merely added to Poe’s sinisterness, however, as in 2008 the other two were ‘retired’, which makes it sound very much like they were ‘retired’ by a ruthless sibling. But not to worry: they were replaced by two actual, live ravens, named ‘Rise’ and ‘Conquer’, which naturally made the trio much less terrifying.

Let’s not dance around this one. At some point – it may not be today, it may not be tomorrow or the day after – the chances are that Poe will kill us all in our sleep, while his sidekicks Rise and Conquer keep watch. We all must make our peace with this.

Larry French/Getty Images

NAME SAMMY THE SHRIMP

TEAM SOUTHEND UNITED

SPORT FOOTBALL

YEARS ACTIVE c.1980–PRESENT

STYLE BLISSED-OUT SEAFOOD ON THE ENGLISH COAST

FAMOUS FOR GETTING INVOLVED IN A TEAM INJURY CRISIS

They had a bit of a rethink about the Sammy the Shrimp costume recently. Just as well, really. Whichever way you sliced it, however generously you thought of it, no matter how pure you thought their intentions, it was difficult to look at the old Sammy with his tall, pointy head and see anything but a pink Ku Klux Klan hood. It was not, to say the least, the best look.

Now Sammy’s bonce has been rounded a little more, and he looks normal. Well, not normal: he’s a giant shrimp who dances around the football pitch in a town near the seaside in the south of England. There’s not much normal about that. It’s also pretty funny that they replaced Sammy’s previously quite human-looking hands with some more shrimpy pincers. You know, for realism’s sake.

Sammy has been an integral part of the Southend family for some time, but he took things to another level in 2018 when he – or at least the man inside the shrimp costume – became involved in an injury crisis, joining ten players in the treatment room after damaging a disc in his back. Don’t worry, though. He got treatment from the club physiotherapist and was back in action shortly afterwards.

Daniel Hambury/EMPICS Sport/PA Images

NAME WALLY

TEAM BOSTON RED SOX

SPORT BASEBALL

YEARS ACTIVE 1997–PRESENT

STYLE FRIEND TO THE CHILDREN, ENEMY TO THE GRUMPY NATIVES

FAMOUS FOR SUPPOSEDLY LIVING INSIDE THE LEFT-FIELD WALL AT FENWAY PARK

Boston sports fans have a reputation for being … how to put this … salty. No nonsense. Bad tempered, even. So you can imagine the reception when, on opening day of the 1997 season, a 6ft-tall green cuddly toy emerged onto the field at Fenway Park to throw the ceremonial first pitch.

Fenway is famous for the giant wall in left field, latterly known as the ‘Green Monster’. So you can imagine the brainstorming meeting the Red Sox bods had when trying to come up with a concept for their new family-friendly, cuddly mascot. ‘So you’re saying we have a WALL, called the GREEN MONSTER in our park … I have no idea what we should call our mascot, nor what colour he should be or the type of creature.’

Actually, what they lacked in originality for the name, they made up for in back story. Wally had supposedly lived in the Green Monster since 1947, which, given he was introduced to a semi-enthusiastic public in 1997, meant he had just been sitting there doing nothing for 50 years. Pretty creepy. Still, Red Sox stalwart and broadcaster Jerry Remy has written five whole books about the adventures of Wally, plus he has a drink at Dunkin’ Donuts named after him and once featured in a specifically commissioned cartoon. None of which has stopped the locals using language that would make a docker blush about him, though.

John Angelillo/UPI/PA Images

NAME H’ANGUS THE MONKEY

TEAM HARTLEPOOL UNITED

SPORT FOOTBALL

YEARS ACTIVE 1999–PRESENT

STYLE CROSS-EYED REJECT FROM PLANET OF THE APES

FAMOUS FOR BEING ELECTED AS MAYOR OF HARTLEPOOL

Most mascots have a concocted back story, but the origin tale of H’Angus the Monkey is darker than most. The residents of Hartlepool are breezily known in some quarters as ‘monkey hangers’, something based on an old myth that, when a French ship ran aground near the town during the Napoleonic Wars, the only survivor was a monkey that the crew had dressed in a sailor’s uniform. Having seen neither a Frenchman nor a monkey before, the people of the town supposedly assumed the creature was a French spy, and it was duly hanged.

Thus, H’Angus the Monkey. Cheery stuff. Perhaps with this grim tale in mind, H’Angus developed a reputation for ‘anarchic’ behaviour, which included but was not limited to simulating copulation with a female steward, and being kicked out of Blackpool’s ground amid suspicion he had taken drink.

Sounds like a perfect elected official, right? Well, yes, as it turned out. In 2002 all the established political parties were jostling to become the first directly elected mayor of Hartlepool, so Stewart Drummond, the man playing H’Angus at the time, decided to run as ‘a laugh’ and to drum up a little publicity for the club. But, in an early sign that mainstream politics was about to get very silly indeed, he won. And not only did he win, but he was elected twice more before the post was abolished in 2013. Sadly, he did not govern as the monkey.

Steve Drew/EMPICS Sport/PA Images

NAME DINGER

TEAM COLORADO ROCKIES

SPORT BASEBALL

YEARS ACTIVE 1994–PRESENT

STYLE A CROSS BETWEEN A TRICERATOPS AND A TELETUBBY

FAMOUS FOR BEING ‘BORN’ OUT OF A DINOSAUR EGG ON THE FIELD

Sometimes you just have to take your hat off. The Colorado Rockies are a relatively new organisation, playing their first Major League Baseball game in 1993, and had to rent a stadium while their own was being built. During construction, workers found a number of dinosaur fossils on the site, most notably a large triceratops skull. This also happened to be around the time the Rockies were deciding on their new mascot, so in some ways they were offered no choice.

And thus, Dinger was born. For those of you not familiar with baseball slang, ‘Dinger’ might sound like a slightly risqué name for a gentleman’s personal area, but it is in fact slang for ‘home run’, and since Coors Field, the aforementioned fossil-hosting home of the Rockies, is about 5,200 feet above sea level and the thin air makes it easier to hit the ball very, very far, the name of their mascot becomes obvious too.

What isn’t quite so obvious is the way Dinger – a version of Barney the Dinosaur, but with the wide, vacant eyes of someone who has just been smacked in the head with a plank of wood – was introduced to the world. On the field before a game, Dinger emerged from a giant egg, helped by two ‘doctors’, who, and call us cynical here, we suspect did not have the relevant medical qualifications, then proceeded to stumble around the place like, well, someone who’s just been smacked in the head with a plank of wood. The thing is Barn … sorry, Dinger, just doesn’t really do anything. He’s not fun. He’s not intimidating. He’s not even that cuddly. He is, in the words of one fan, ‘a bit of a dweeb’.

Joe Robbins/Getty Images

NAME GILBERT THE GULL

TEAM TORQUAY UNITED

SPORT FOOTBALL

YEARS ACTIVE 1977–PRESENT

STYLE HAPPY-GO-LUCKY GULL, BUT WITH A BIT OF A TEMPER

FAMOUS FOR ALLEGEDLY CALLING HIS OWN FANS A VERY BAD WORD INDEED

On the face of things, there’s nothing that unusual about Gilbert the Gull, mascot of Torquay United, perennial strugglers in the lowest tiers of the English football pyramid. He’s a large, colourful, furry representation of the club’s nickname who goofs around on the touchline before games. So far, so standard.

However, this Gull apparently has a bit of … edge to him. In 2014 Torquay were playing Grimsby Town and the atmosphere among their fans wasn’t exactly convivial, given they were being handed a sound thrashing. Gilbert went over to ask where the noise had gone, one thing led to another and he – allegedly – ended up calling his own fans a bad word. The big, bad word. Yes, that big, bad word.

‘He called us a “bunch of c***s”,’ complained one fan, ‘and after a few words were exchanged he waddled off back to the Family Stand.’ Another fan added: ‘The mascot was – and no doubt about it – telling fans to come onto the pitch for a fight.’ Steve Jegat, the man who played Gilbert at the time, denied dropping the C-bomb, but he was temporarily suspended from duties by the club. ‘Gilbert has been spoken to,’ solemnly intoned the club’s chief executive, and the fact he said ‘Gilbert’ rather than ‘Steve’ conjures up the delicious image of the Gull, in full costume, sitting forlornly in an office somewhere as he’s being given a stern talking-to.

Pete Norton/Getty Images

NAME KING CAKE BABY

TEAM NEW ORLEANS PELICANS

SPORT BASKETBALL

YEARS ACTIVE 2009–PRESENT

STYLE GIGANTIC, LAMINATED CHILD’S DOLL BROUGHT TO HORRIFYING LIFE

FAMOUS FOR POSSIBLY BEING THE INSPIRATION FOR A CHARACTER IN THE FILM HAPPY DEATH DAY

If you’ve ever seen Toy Story 3, it’s OK to admit that Big Baby, one of the film’s primary villains, along with the bitter and twisted Lotso, is pretty scary. Why wouldn’t you find a doll with a lazy eye brought to life who threatens Andy, Buzz and chums just a little bit intimidating? Well, if you were a little alarmed by one of Pixar’s more unsettling creations, visiting the New Orleans Pelicans NBA team is probably not recommended.

This particular inspiration for nightmares is born from a local tradition in which a small doll is hidden inside a limited number of king cakes – doughy, ring-shaped items of confectionery – around Mardi Gras time, with whoever finds the doll being granted good luck. While that raises a number of health and safety/choking-related issues, more terrifying than the prospect of getting some plastic caught in your gullet is this thing, who looks like it sustains itself on the pulsating fear from anyone it looks at with its bug eyes, growing stronger and stronger as you become more and more terrified.

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