    
 


   
                 .              .    ,      ,          -   .





    








 , .     , 2021




   


   .            ,  ,     ,       ,   .

    2000 ,           ,    ,      ,          -   .

      ,    .














     .

  (W. . Auden, 19071973),   //    (The Life of That There Poet, 1958).








  ,     ,          .   ,  ,         ,       ,       .

  (Terry Bowersock, 1956),  ,    //  , ,     (Furniture Franchiser, Women to Watch, www.womenswire.com (http://www.womenswire.com/), 1996).








    .          .          .  ,       .

  (Andrew Carnegie, 18351919),     //       ,  (5  1895.).








 ,       ,  .

  (Edmund Burke, 17291797),     // ,             (Letters on the Proposals for Peace with the Regicide Directory of France, 1797), 3.








    ,    .        .

   (Jerry Della Femina, 1936),  ,    // Wall Street Journal (1987).








    ,      .

  (Benjamin Franklin, 17061790),  ,    //      (17321758),       (Richard Saunders); The Poor Richards Almanack (1753).








    ,    ,    .

  (Baltasar Gracian, 16011658),    - //    (The Art of Worldly Wisdom, 1647).








   ,        .

  (Eric Hoffer, 19021983),   // New York Times (July 21,1969).








      .   ,  ,     ,           .

 (Madonna, 1958),     // 1985;    Rollingstone ( 9,1985).








,     ,  ,   , ,   ,    .

   (Henry David Thoreau, 18171862),     // ,     (Walden, or Life in the Woods, 1854).








        ,   :     .

-;    .   (Owen Wister, Roosevelt: The Story of a Friendship, 1930).












        .

  (. Northcote Parkinson, 19091993),  -   //  :    (Parkinson's Law: The Pursuit of Progress, 1958).








             .

   (Logan Pearsall Smith, 18651946),     //   ,  (Art and Letters, Afterthoughts; 1931).








 ,  ,    .         .

 - (Thomas J. Watson, Jr., 19141993),  ,    IBM //     (Business and its Beliefs, 1963).












     ,     ,   .

   (Charles Pierre Peguy, 18731914),   //    ,   (Socialism and the Modem World, Basic Verities, 1943).








    ,   ,    .       .

  (Sylvia Porter, 19131991),       //      (Sylvia Porters Money Book, 1975).








        ,    ,     ,         ,    ,   ,     ,    ,      ,  .

  (Joseph Rowntree, 18361925),  ,     //    .      (Ian Campbell Bradley, Enlightened Entrepreneurs, Ian Campbell Bradley, 1987).








   ,   .   ,   .

  (Mary Quant, 1934),     // Observer (London) (November 2,1986).








 ,         .

  (Antoine Rivarol, 17531801),   //    (LEsprit de Rivarol, 1808).








               ,      -   ,     .

  (Franklin D. Roosevelt, 18821945),  ,   //     (4  1933.).








     ,        .

   (Jean Jacques Rousseau, 17121778),     //       (Discourse Upon the Origin and Foundation of the Inequality Among Mankind, 1754).








  ,       ,  ,     .        .

  (Joseph Rowntree, 18361925),  ,     // 1907.               ,  .    .      (Ian Campbell Bradley, Enlightened Entrepreneurs, Ian Campbell Bradley 1987).








,  ,    ,  ,       .             ,   , ,        .

 и (John Ruskin, 18191900),        //  , ,    (Qui Judicatis Terram, Unto This Last, 1862).








T,       ,                ,     ,     ,   .

 и (John Ruskin, 18191900),        //  , ,    (Qui Judicatis Terram, Unto This Last, 1862).








    .

 (Sallust, 8635?  ..),     //   (Bellum Catilinarium, 41?  ..).








    :     ,     ;         .

  (Arthur Schopenhauer, 17881860),   //    ,    (What a Man Has, Parerga and Paralipomena, 1851).








  ,     .

 (Seneca, 4?  .. 65 ..),  , ,  //    (Letters to Lucilius, I. ..),  5.

		  ,      ,
		,     ,
		  -,
		 ,    .
		   , 
		  , ,  .

  (William Shakespeare, 15641616),     //   (King John, 15911598),  II,  1.  . .








 .      .

   (George Bernard Show, 18561950),  ,    //   (Major Barbara, 1907).








 ,        ,    ,     ,       ,        .

. .  (. F. Schumacher, 19111977),         //     (Small is Beautiful, 1973).








      (     )        .

   (George Bernard Show, 18561950),  ,    //          (The Intelligent Woman's Guide to Socialism and Capitalism, 1928).








-      .

  (Sima Qian, 145? 86?  . ),   //   .








     ,   ,    .

  (Sima Qian, 145? 86?  . ),   //   .








           .         .

  (Adam Smith, 17231790),     //        (An Inquiry into the Nature and Causes of the Wealth of Nations, 1776).








    ,   ,  .   ,  .

 (Solon 638? 559?  ..),   ,    //  ,  (Plutarch, Parallel Lives, Solon, I. ..).












        - ,       .

  (Andrew Allan, 1964),     //   " (Drinks" means beverage", Marketing, September 2000).








  :         ,       .

  (Karan Bilimoria, 1962),      Cobra //      Cobra, Sunday Times (London) (October 2000).








 [   ]      ,     . Wedgwood       :  , - ,  .    ,     .

  (Arthur Bryan, 1923),  ,    Wedgwood & Sons Ltd. // New York Times (March 30,1960).








 .

  (Charlotte Bears, 1935),   ,             //   (1996).








    Philip Morris  R. J. Reynolds,       ,   ,            .

  (Clive Chaget, 1937), ,     //   ,       (Deal Wont Extinguish Tobacco Advertising, USA Today, 1997).








     ,    ,  .

  (Len Dayham),   //    ,         , Advertising Age (August 1983).








,       ,  :  .

  (Walt Disney, 19011966),  ,      ,    Walt Disney //  , 1939.








 ,          . Debenhams   -   .

  (Belinda Earl, 1961),  ,     //       Debenhams    . Sunday Times (London) (September 2000).








 Disney        .

  (Michael Eisner, 1942),  ,        Disney Corporation //  ( 1996.).








     ,  ?  ,     ,       ?

  (Robert Evans),         //Advertising Age (1983).








      ,        ,  ,   .

  (Niall Fitzgerald, 1945),  ,    Unilever   Advertising Association // Marketing (July 2000).








  ,      .

  (Lou Gerstner, 1942),  ,        IBM // Fortune (April 1997).








     ,    .

  (Rawdon Glover, 1968),  ,   // Marketing (June 2000).








       ,           .

  (Roberto Goizueta, 19311997),  ,    Coca-Cola // Wall Street Journal (February 1997).








      .                  ,     .

  (Shelly Lazarus, 1949),  ,    Ogilvy & Mather Worldwide // Marketing News (2000).








       .

  (Robert Heller, 1932), ,     //     ,    Young & Rubicam.   (Goldfinger, 1998).








  ,   -   Howies  Marks & Spencer.

  (Dave Hieatt, 1965),  ,     //       Howies. Marketing (October 2000).








   ,           .   -  ,       ,  .

  (Shelly Lazarus, 1949),  ,    Ogilvy & Mather Worldwide // Marketing News (2000).








,    ,      ,          .

  (Carl Lyons, 1970),  ,    lastminute.com // Marketing (August 2000).








 ,  ,         .

  (Andrew Neil, 1949),     // Marketing (October 2000).








-      ,     ;  ,      ;  ,          .

 Β (Tony OReily, 1936),  ,    Independent News & Media,    Heinz Corporation // 1990.,      .   Granta (Spring, 1996).








,  ,        1980- ,        .

  (Michael Ovitz, 1946),        Disney // Fortune (1997).








    .    ,  ,   .

  (Michael Perry, 1934),   // Marketing (March 2000).








       .     . (   1990-       .)     ?        .     .

  (Tom Peters, 1942),  ,     //      ! (Work Matters!, www.tompeters.com (http://www.tompeters.com/), September 1999).








   ,          ,    :          .

  (Ric Simcock, 1965),     // Marketing (September 2000).








, ,       ,    .

  (Tom Peters, 1942),  ,     //      ! (Work Matters!, www.tompeters.com (http://www.tompeters.com/), September 1999).








     Orange  ,    ,     .

  (Hans Snook, 1948),  ,        Orange // Sunday Times (June 2000).








            , , ,     .

  (Vijay Solanki, 1969),  ,   // Marketing (August 2000).








  .

  (Martha Stewart, 1942),  ,    Martha Stewart Living Omnimedia // People magazine (1995).








        ,          ,       .

  (Clare Short, 1946),    // Management Today (November 1999).




  







      ,     .

  (Roger Blough, 19041985),  ,  ,    U.S. Steel Corporation // Forbes (1967).








,     , -,    ,     ,         .

  (Clayton . Christensen, 1952),   //  (The Innovators Dilemma, 1997).








                   .     ,    .                .

  (Peter F. Drucker, 1909),  ,     //      ,       (Robert Lenzner and Stephen S. Johnson, Seeing Things as They Really Are, Forbes, 1987).








           .

  (Henry Gonzalez, 19162000),   //       , Business Week (1994).








 ,         ,      .   ,         .

  (Alan Greenspan, 1926),          // 9  1997.         9  1997., Financial Times (London) (1997).








     ,  12       ,  15-         .

  (Alan Greenspan, 1926),          // 1982, New York Times Magazine (William Satire; 1997).








  ,  ,  -  .

  (Alan Greenspan, 1926),          // Wall Street Journal (1997).












     ,         .

  (Clarence Birdseye, 18861956),  ,  Birdseye // American Magazine (February 1951).








           .       : , , ,  , ,  ,  ,  .

  (Gladys . Edmunds),  ,    //       (Building Bridges to Prosperity, USA Today, August8, 2000).








        ,      ,      20 .

  (Jonh Baton, 1933),   //           . Times (London) (September 22,1989).








    ,   ,            .

   (Edward de Bono, 1933),   ,    //         (Away with the Gang of Three, Guardian (London) (January 25,1997)).








  ,     ,  ,   Microsoft.     .

  (Esther Dyson, 1951),      // Wall Street Journal (1997).








      .      ,      .

  (Gary Hamel, 1954),  ,    ,  //       . , Strategy + Business (October  December 1997).








 ,   ,    .

  (Armand Hammer, 18981990),  , ,      Occidental Petroleum //   (Witness to History, 1987).








    ,  ,         ,        .    :      ?    ,    .

  (Gary Hamel, 1954),  ,    ,  //       . , Strategy + Business (October  December 1997).








    ,    .

  (Carl . Icahn, 1936),  .      1980-  //     Texaco,      . Fortune (November 5,1990).








  ,   .  ,  ?       ?

  (Steve Jobs, 1955),  ,      Apple Computer Company,    Pixar //       (Michael Krantz, Steves Two Jobs, Time, October 18,1999).








   ,    .      ,   ,  .

Ѹ  (Sdren Kierkegaard, 18131855),   //    (Either/Or, 1843),  1.








   ,    ,  - .         ,    ,     .

  (Philip Kotler, 1931),     //   (Marketing Management, 1967).








     ,       .

  (Ann Landers, 19182002),   //   .








AT&  ,      .  ,   ,     ,       .

  (Lester Thurow, 1938),  ,     //          XXI , , .    ,    (Building Wealth in a Knowledge-Based Society),  2000.








              ,     .

  (Mark McCormack, 19302003),  ,      International Management Group //    (McCormack on Managing, 1985).








     ,       .               .

  (Henry Mintzberg, 1939),   ,  //  :    (The Managers Job: Folklore and Fact, Harvard Business Review; July August 1975).








 ,  ,    ,     .

 ()  (William (Walid) Mougayar),  ,   //  ?  ?  , -, ? (E-commerce? E-Business? Who E-cares?, Computerworld, November 2,1998).












   ,        .

  (Clarence Birdseye, 18861956),  ,  Birdseye // American Magazine (February 1951).








     ,      .

   (Samuel Taylor Coleridge, 17721834),  ,    //   (Biographia Literaria, 1817),  13.








,        ,    .

   (Charles Horton Cooley, 18641929),   //      (Human Nature and the Social Order, 1902),  3.








     ,      ,     .      ,       .

  (Tom Stoppard, 1937),     //,    (Artist Descending a Staircase, 1988).








  ?    ,    ;    .

   (Ralph Waldo Emerson, 18031882),     // ,    (Books, Society and Solitude, 1870).








         ,   .         .

  (Harold S. Geneen, 19101997),  ,     ,     IT//  (Management, 1984;    (Alvin Moscow)).








  ,    ,        ,   .

  (Thomas Jefferson, 18431826),   //     20  1787.








   ,    ,    .    ,     ,   .

  (Horace Walpole, 17171797),   //    ,     (Roger von Oech, The Artist, A Kick in the Seat of the Pants, 1986).












 ,   ,     .

  (Oscar Wilde, 18541900),     // De Profundis ( ), 1905.








    ,       .

 и (John Ruskin, 18191900),        // Munera Pulveris, 1872.








       ,    .

  (Henry Ford, 18631947),  ,    Ford Motor Company //   .    Model-Ford.  (Allan Nevins, Ford, 1954),  2,  15.








      ,    .

 - (John Harvey-Jones, 1924),     ,    ICI //   (Troubleshooter),    (1990).








                .

  (John Naisbitt, 1929?),      //  (Megatrends, 1982).












   ,  ,  . , ,  ,   ,     .   -    ,   ,      .

  (. J. Walker, 18671919),  ,   //      :      (ALelia Bundles, On Her Own Ground: The Life and Times of Madam C. J. Walker, 2000).








     ,         .

  (Richard Branson, 1950),  ,     Virgin Group // New York Times (2000).








 , ,    ,            .

  (Jogn Stainneck, 19021968),   //   (The Grapes of Wrath, 1939).








       .     ,        ,           .  ,   ,    .

  (. J. Walker, 18671919),  ,   //            (National Negro Business League Convention), 1912.    New York Times (2000).












       ,      ,       .

  (Igor Ansoff, 19182002),     //    (The New Corporate Strategy, 1988).








     ,        ,       .

  (Raul Fernandez, 1966),   // Washingtonian (November 1999).








-,    ,   ,     ,        .

  (Minoru Makihara, 1930),    Mitsubishi // , Strategy + Business (Joel Kurtzman; January  March 1996).












        ,   ,   ,      .

  (Madeleine Albright, 1937),      //    Financial Times (London) (September 19, 1997).








        .

  (Fabiola Arredondo, 1966),  ,   - // Fortune (October 2000).








       .

  (Percy Barnevik, 1941),  ,     // Financial Times (London) (October 1997).








         -  .

  (Percy Barnevik, 1941),  ,     // Financial Times (London) (October 1997).








        .      ,       -.

  (Percy Barnevik, 1941),  ,     // Harvard Business /?ev/ew(March/April 1991).








    .

  (Percy Barnevik, 1941),  ,     //    ,              .      ( Peters, Liberation Management, 1992).








       - .

  (George W. Bush, 1946),  ,   //  (29  2000.).








 ,        ,             .

  (Rabi S. Bhagat, 1950),  ,    //     ,     (Cross-cultural Training in Organizational Contexts, Handbook oflntercultural Training, 1996;    (Kristin 0. Prien)).








     Sony     -,       ,         ,  Sony   ,       .

  (Christopher Bartlett, 1945),  ,    //    (Managing Across Borders, 1989;    (Sumantra Ghoshal)).








.

  (Christopher Bartlett, 1945),  ,    // ,          .    (Managing Across Borders, 1989;    (Sumantra Ghoshal)).








     ,          ,         .

  (Oliver Barre, 1941),  ,   //           ,   . New York Times (October 2000).








          ,         .

  (Rabi S. Bhagat, 1950),  ,    //     ,     (Cross-cultural Training in Organizational Contexts, Handbook oflntercultural Training, 1996;    (Kristin 0. Prien)).








   ,    .         :   ,       ,    .

  (Charles Brady, 1935),   // Sunday Times (London) (May 2000).








  ,     ,         .

  (Rabi S. Bhagat, 1950),  ,    //     ,     (Cross-cultural Training in Organizational Contexts, Handbook oflntercultural Training, 1996;    (Kristin 0. Prien)).








   ,     ,    ,       ,    . ,    ,  ,    .

   (Abdul Aziz Bouteflika),   //           2000.         (UNCTAD). ,  (19  2000.).








       ,     ,   ,      .

  (Edmund Burke, 17291797),     //       (22  1775.).








 .

  (Frances Cairncross),     //      .   (The Death of Distance, 1997).








     ,    ,       .

  (Joseph Chamberlain, 18361914), -  //  ( 1904.).








          ,  .     ,       .    ,  .

  (Paddy Chayefsky, 19231981), ,    // Network (1976)








              .        .

   (G. . Chesterton, 18741936),   //    (Songs of Education, 1922). [      1903  1958  24 ,      (18191901).]








      ,       .       .

 - (Carlos Criado-Perez, 1952),  ,   // Sunday Times (London) (July 2000).








               ,    .

   (Jill Ker Conway, 1934),   // Financial Times (October 2000).








          ,      ,      .

  (Warren Cristopher, 1925),   //      (Paul Hawken, Amory . Lovins, L. Hunter Lovins, Natural Capitalism, 1999).








     ,       .

  (Rajani X. Desai),    //  : Siemens   (Arms of an Octopus: Siemens in India, 1990).








           ,    ,      .

  (Mary J. Cronin, 1947),  ,    //       (Doing More Business on the Internet, 1995).








     ,              .

  (Rajani X. Desai),    // Indian Business Culture (1999).








    BJP   ,               .

  (Rajani X. Desai),    // Indian Business Culture (1999).

[BJP      .]








       ,          .

  (Richard Drobnick, 1945),   //     ,      (Economic Integration in the Pacific Rim, Corporate Strategies in the Pacific Rim, 1995; Denis Fred Simon, ed.).








   ,   ,   ,   ,   ,      ,     .

  (Richard Drobnick, 1945),   //     ,      (Economic Integration in the Pacific Rim, Corporate Strategies in the Pacific Rim, 1995; Denis Fred Simon, ed.).








    .      .

  (Albert Einstein, 18791955),   //      (Helen Dukas and Banesh Hoffmann, The Human Side, 1979).








                            ,         .

  (William . Esrey, 1940),  ,     ,        Sprint //      Sprint  Deutsche Telekom  France Telecom   Global One.    ,     ,     (Leadership in the Next Century, The Conference Board Challenge to Business: Industry Leaders Speak Their Minds, 2000; Peter Krass and Richard E. Cavanagh, eds.).








      .

  (Benjamin Franklin, 17061790),  ,   //  (Essays, 1730- ).








  ,  .

  (Friends of the Earth),     .    ,  Friends of the Earth (1985).








    .  ,            ,        .  ,         .

   (J. . Galbraith, 1908),     //   (The Age of Uncertainty, 1977),  9.








,    ,      ,     ,          .

  (Eduardo Galeano, 1940),     //     (Open Veins of Latin America, 1971),  2,  2.








    ,       ,       .              .

  (John Gray, 1948),     //   (False Dawn, 1998).








   ,      .

   (William Ewart Gladstone, 18091898), -  //  ( 1888.).








       ,         ,        -    ,   -    ,  .

  (Anthony Giddens, 1938),     //  :    (The Third Way: The Renewal of Social Democracy, 1998)








   .              .          .

  (Peter Hain, 1950),   //         , -,  (13  1999.).








-        ,    

  (John Gray, 1948),     //   (False Dawn, 1998).








       ,         ,     ,   .

  (Andrew S. Grove, 1936),  , ,    Intel Corporation // Fortune (September 1995).








        -,   ,      .

 - (Stelios Haji-loannou, 1967),  ,   Easy-Jet // Wall Street Journal (December 1996).








    -    ,           ,     .

  (Vaclav Havel, 1936),  ,   //  (1994).








      ,    , .

  (Tsutomu Kanai, 1929),  ,   Hitachi // Fortune (May 1996).








   -,  -,      - ,    .

   (Rosabeth Moss Kanter, 1943),   ,    //   (World Class, 1995).








   ;             , ,    , .

  (Gydrgy Konrad),   //   (Melancholy of Rebirth, 1995).








        .

  (Heather Killen, 1959),  ,   - //        . Fortune (October 2000).








    .         ,   ,   ,     .

  (Thomas Jefferson, 18431826),   //     17  1814.








   ,        ,   , ,      .

  (Stephen Leacock, 18691944),  , ,    //     (While There Is Time, 1945).








        .

  (Robert Heller, 1932), ,     //      (In Search of European Excellence, 1997).












        .

 (Bhagavad Gita), //  -  (  IIIII .  ..).








  ,    .

  (Winston Churchill, 18741965), -  //           .    ( 1941.).








     ,   .    .

  (Jacob Bronowski, 19081974),     //   (The Ascent of Man, 1973).








     , ,   ,         .

  (Warren Buffett, 1930),     //    (Norman Augustine, Interview with Warren Buffett, Harvard Business Review, November/December 1995).








     ,                 .

  (Charlotte Bunch, 1944),      //    ,   (Not by Degrees, Passionate Politics, 1987).








    ,      ,    ,    ,      .

  (Harold S. Geneen, 19101997),  ,     ,     IT//  (Managing, 1984;    (Alvin Moscaw)).








        ,   ,       .

  (Eric Hoffer, 19021983),   //    (The Passionate State of Mind, 1955).








    ,  ;    ,  .

   (Ursula . Le Guin, 1929),      //    (The Left Hand of Darkness, 1969).








  ,    .

  (Jawaharlal Nehru, 18891964), -  //   

   (N. . Sen, Glorious Thoughts of Nehru, 1964).








   ,    ,     .      ,     ,   .

 (Tiruvalluvar,   I. ..),   // The Kural, 466.












  Oxygen   ,      ,     ,    ,        .

  (Geraldine Laybourne, 1947),  ,    Oxygen Media //    10   :   (Kenneth Li, 10 to Watch: Geraldine Laybourne, The Standard, 2000).








   ,  ,  .         ,    .

  (Marcus Aurelius, 121180),   //  (Meditations, II. ..),  , 22.  . .








       :   , ,      ,      ,     .

 ̸ (Rupert Murdoch, 1931),  ,    News Corporation //   .








   : ,    .

  (Mark Twain, 18351910),   //    .  (Autobiography, 1924; Albert Bigelow, ed.).








,     ,    .

 (Petrarch, 13041374),     //   ( Laura in Life),  11.








  .

     (Ludwig Mies van der Rohe, 18861969),   // New York Times (August 1969).








     .      .

 Mop (Hannah More, 17451833),    ,  //  (Sensibility, 1783).








,     ,      .

  (Paul Valery, 18711945),     //   .








,       ,        .

 (Ovid, 43  .. 17 ..),   //    (Remedia Amoris [Cure from Love],  I. ..).








     ,      .     ,     ,     .

  (Edward Young, 16831765),   //   (Love of Fame, 1728),  6.








      ,    .

  (Tom Peters, 1942),  ,     //    (Thriving on Chaos, 1987).








     .

  (Publilius Syrus, I.  ..),    //  (Moral Sayings, I.  ..).








     ?    .

  (Alexander Smith, 18301867),     // Dreamthorp (1863).








    .    .

   (Henry David Thoreau, 18171862),     // ,     (Walden, or Life in the Woods, 1854).












   ,  ,         ,           ,         .

  (Robert Benchley, 18891945),  //      (Nathaniel Benchley, Robert Benchley, 1955).








        :      -    .     ,    .  .  . .

  (Barry Diller, 1942),    // Business Week (1994).








 ,      ,      .    ,      .     .

  (Andrew Carnegie, 18351919),     //      .  :     (From Oakland: How to Succeed in Life, The Pittsburgh Bulletin, December 19,1903).








       ,      .

  (Tony , 1925),   //  ( 1976.).








        .        ,   ;        .

  (Esther Dyson, 1951),      // Release 1.0 (1994).








, ,   ,       ,   .       ,    .       .

   (Bertie Charles Forbes, 18801954),   //    Readers Digest (1993).








    .

  (Dian Fossey, 19321985),       //    (Gorillas in the Mist, 1983).








     ,      .

  (Napoleon Hill, 18831970),  ,     //    (Think and Grow Rich, 1937).








        ,     , ,     ,     .

  (Niccolo Machiavelli, 14691527),       //  (The Prince, 1513).








   ,      .

  (Rudyard Kipling, 18651936),     //  (If, 1910).  . .








   ,   - .

  (Geraldine Laybourne, 1947),  ,    Oxygen Media // 50      (Patricia Sellers and Cora Daniels, The 50 Most Powerful Woman in American Business, Fortune, October 1999).








          ,   .         .    .     ,     .

  (Narayana Murthy, 1946),  ,      Infosys //          (Employee Satisfaction Crucial to Success, Hindu Business Line, 2000).








   ,   ,      ,     .

  (Jack Petchey, 1925),   // Sunday Times (London) (September 2000).








      150 , ,   ,     .

  (Robert Maxwell, 19231991),  ,     //      Pergamon Press    .   ( 1972.).








    ,           .

 ̸ (Rupert Murdoch, 1931),  ,    News Corporation //       ̸, Forbes (July 1998).








      ,  ,    .          ,        .

  (Franklin D. Roosevelt, 18821945),  ,   //     (4  1933.).








,     , .

  (Donald J. Tramp, 1946),   // :    (The Art of the Deal, 1987;    (Tony Schwartz)).








       .

  (Marcus Sieff, 19132001),  ,  Marks & Spencer //  :    ( Peters and Mary Austin, A Passion for Excellence, 1985).








     ,     ,       .

  (Tony Trahar, 1950),  ,    Anglo American // Sunday Times (London) (May 2000).








      ,   .

  (Ted Turner, 1938),  ,  Turner Broadcasting Systems // Newsweek (June 16,1980).








    ;        .

  (Woodrow Wilson, 18561924),  ,   //  ( 1915.).












   ,    ,       ,   .

  (Christopher Bartlett, 1945),  ,    //   (The Individualised Corporation, 1997;    (Sumantra Ghoshal)).








    ,     .

  (Theodore Levitt, 1925),   ,    //    (Only the Paranaid Survive, 1996).








     -      ,      .

  (Marvin Bower, 19032003),  ,    McKinsey & Company //   (The Will to Manage, 1966).








          .       .

  (Christopher Bartlett, 1945),  ,    //   (The Individualised Corporation, 1997;    (Sumantra Ghoshal)).








       ,     - ,     .

  (Charles Forte, 1908),  ,      Forte //       (Robert Heller, The Making of Fortes, Management Today, September 1969).








 ,          .

  (Amelia Earhart, 18981937),   //          . - (1937).








           ,     .

   (Karl von Clausewitz, 17801831),  ,   //   (On War, 1831).








      .       .

  (James Callaghan, 1912), -  //   ( 1978.).








    ,    .

  (Albert Camus, 19131960),     //    (The Myth of Sisyphus, 1942).








     ,         .

  (Robert Clifford, 1943),  ,   //      . Australian Financial Review (September 2000).








    ,      .

  (Thomas Edison, 18471931),   // - (1876).








 ,      ,      .

  (Dan England, 1948),  ,    . R. England //  (The Mavericks, Fortune, June 1995).








        .

  (Henry Ford, 18631947),  ,    Ford Motor Company //  ,   ( Life and Work, 1922;    (Samuel Crowther)).








        - ;            .

  (Lorrain Moller, 1955),   //       (Michael Sandrock, Running with the Legends, 1996).








     ,    ,  .

   (Mary Parker Follett, 18681933),  -   //   (Dynamic Administration, 1941).








      .

  (Steve Jobs, 1955),  ,      Apple Computer Company,    Pixar // New York Times (October 1992).








          .

  (Henri Fayol, 18411925),    //     (General and Industrial Management, 1916).








,       ,   .

  (Arthur Lydiard, 1917),      //     (Running to the Top, 1995;    (Garth Gilmour)).








   ,    ,       .     ,       .

  (Fabiola Arredondo, 1966),  ,   - // Fortune (October 2000).




  







           .

   (Mary Kay Ash, 19152001),  ,     Mary Kay Cosmetics //    (On People Management, 1984).








      .        ,  ,   ,   ,    ,   .

  (Isaiah Berlin, 19091997),   //    ,     (Political Ideas in the Twentieth Century, Four Essays on Liberty, 1969).








He   ,    ,        . , ,  ,   .

  (Andrew Carnegie, 18351919),     //  (1868).   - ,          1870.  35 .            1901.








 ,   ,       ,    ,      .

  (Walt Disney, 19011966),  ,      ,    Walt Disney //      (Richard Schickel, Disney Version, 1968).








    ,         ,          .

  (Henry Ford, 18631947),  ,    Ford Motor Company //      (The Businessmen of the Century, Fortune, November 22,1999).








 ,      ,    .

  (Dag Hammarskjold, 19051961),  , ,    //  (Markings, Leif Sjoberg and W. H. Auden, tr.; 1964).








       ,        ,      .

  (John . Kotter, 1947),   //   (The New Rules, 1995).








     ,  [  ] ,            .         .

  (Mario Puzo, 19201999),  //   (The Godfather, 1969),  , 14.








     ,      .  ,   ,   .

   (Henry Wadsworth Longfellow, 18071882),  //Elegaic Verse (1880).








 ,    ,  ,       ,        ,      ,    .

  (Robert McNamara, 1916),     World Bank // , Institute of International Studies, University of California, .     ( Life in Public Service, 16  1996.).








   ,   ,       ,          .

  (Joseph Rowntree, 18361925),  ,     //    Cocoa Works Magazine (1902).








            ,    ,    .

  (Adlai . Stevenson, 19001965),   .








 XXI              .         .       ,      .

    (Jeroen Van der Veer, 1947),  ,  Unilever,     Royal Dutch/ Shell Group,  Royal Dutch Petroleum Company //     (Earning the Licence to Grow).  (26  1999.).








  ,   ,       ,    .

  (Lillian Vernon, 1927),  ,    Lillian Vernon Corporation // ,    (Mentor FAQs, Inc., 2000).








        ,       .

  (Arnold Weinstock, 19242002),   General Electric Company // Financial Times (London) (December 30,1989).




 







 ,       ,        .             ,   ,   .

  (Franklin D. Roosevelt, 18821945),  ,   //  (1933).








     ,     ,           ,   .         ,   .

   (Joseph Alois Schumpeter, 18831950),       //    (The Theory of Economic Development, 1934).








  ,   .

  (William Shakespeare, 15641616),     //   (The Merchant of Venice, 15961598),  IV,  1.








     ,     .

   (George Bernard Show, 18561950),  ,    //     (Socialism and Superior Brains, Fortnightly Review, April 1894).








   ,   ,    ,         .

  (Adam Smith, 17231790),     //        (An Inquiry into the Nature and Causes of the Wealth of Nations, 1776).








     ,  .

  (Jonnie Tillmon, 19261995),  ,        //      (Welfare is  Womans Issue, The First Ms Reader; 1972; Francine Klagsbrun, ed.).








     ,   ,   ,     .       ,   ,      ,       ,    ,     .

   (Charles Dudley Warner, 18291900),   //     ( Summer in a Garden, 1871).








  ,    ,  ,      .

  (Richard Whately, 17871863),     //      (Principles of Political Economy, Henry Sidgwick [ ], 1883).








      ,        .

. .  (. . White, 18991985),   // One Man's Meat, 1942.








,     ,        ,    .

  (Jack Welch, 1935),  ,        General Electric // ,   II (The Winning Streak Mark II, Walter Goldsmith [ ] and David Clutterbuck [ ], 1997).








     ,               .

  (Norbert Wiener, 18941964),   // ,         (Cybernetics, or Control and Communication in the Animal and the Machine, 1948).








          .

  (Harold Wilson, 19161995), -  // , ,  (8  1970.).












       ,        ,    .

  (Verna Allee, 1949),     //   (The Knowledge Evolution, 1997).








      .

  (Robert Buckman, 1937),  ,    Buckman Laboratories //  (1992).








          520 ,     .

  (Robert Buckman, 1937),  ,    Buckman Laboratories //  (1992).








  ,           .

   (Nicholas Murray Butler, 18621947),   //  (Speed, 1901).








-,             ,     ,        .

  (Peter F. Drucker, 1909),  ,     //      ,       (Robert Lenzner and Stephen S. Johnson, Seeing Things as They Really Are, Forbes, 1987).








                     .

  (Peter F. Drucker, 1909),  ,     //    . Harvard Business Review (November  December 1991).








   ,     ,              .  XX       .  40      .

  (Peter F. Drucker, 1909),  ,     //           (Putting More Now Into The Internet, Forbes.com, May 15, 2000).








  ,       ,       .

  (Peter F. Drucker, 1909),  ,     // Harvard Business Review (November  December 1991).








  -    .

  (Peter F. Drucker, 1909),  ,     //   (Postcapitalist Society, 1993).








   : .     ,    - ,  ,     .

 - (Jac Fitz-Enz, 1948),   //     (How to Measure Human Resources Management, 1995).








 .

   (J. . Galbraith, 1908),     //  (The Affluent Society, 1958).








,   ,      .         ,   .

  (Dorothy Leonard),  ,     //   (Wellsprings of Knowledge, 1995).








    ,         

  (Dorothy Leonard),  ,     //   (Wellsprings of Knowledge, 1995).








      ,  :   .    ,    .  ,    ,    .

  (Kerry Packer, 1937),  ,    Consolidated Press Holdings //    ,    (Neena Haridas, There are more advantages in India than in China, Rediff, 2000).








       ,    .

  (Meg Wheatley, 1941),  ,     Berkana Institute //       (The Future of Workplace Learning and Performance, Training and Development, 1994).








  ,         ,        .

  (Theodore Roszak, 19331981),  ,    //   (Where the Wasteland Ends, 1972).








     ,    ,      .

  (Ezra Pound, 18851972),  , ,    ??   (ABC of Reading, 1960).








,   ,   . ,   ,    .

  (Diane Ravitch, 1938),     // Time (June 17,1985).












     ,    .

  (Don Marquis, 18781937),     //   .








    ,    .

  (Mari Matsunaga, 1954),     // Fortune (October 2000).








           ,     ,   .

  (Mark McCormack, 19302003),  ,      International Management Group //    (McCormack on Managing, 1985).








      ,     ,       .

  (Akio Morita, 19211999),    //    (Made in Japan, 1986).








  ,    ,  .         .

  (William 8. Paley, 19011990),  ,  Columbia Broadcasting Corporation //     (What I Believe, 1930).








         .

  (Theodore Roszak, 19331981),  ,    //   (The Cult of Information, 1994).








   ,        ,   ,     .

     (Luc de Clapiers de Vauvenargues, 17151747),   //    (Reflections and Maxims, 1746).








      ,    .

  (Vandana Shiva, 1944),   // :    (Globalisation: Gandhi and Swadeshi, 2000).








      ,          .

  (Jane Trahey, 19232000),     // New York Times (September 18,1977)








  ,  ,  .

  (Jay S. Walker),  ,  Priceline.com     Walker Digital Corporation //       (Diane Brady, Its a Completely New Way of Buying, Business Week, 1999).








 ,  ,   .    .  ,       ,     .     ,       .

  (Jack Welch, 1935),  ,        General Electric // GE     (Thomas . Stewart, GE Keeps These Ideas Coming, Fortune, 1991).








 -     .

   (Alfred North Whitehead, 18611947),     //    (An Introduction to Mathematics, 1911).








        .              ,     - .

  (Kemmons Wilson, 19132003),  ,      Holiday Inn. //    ? (What Makes for Success?, Imprimis, March 1997).








      .   .

  (Ann Winblad, 1953),    // Wall Street Journal (1999).








    ,   - , ,    .

  (Lois Wyse),       //    (The Rosemary Touch, 1974).












,   ,   ,   ,    ,   .

  //         黠  ,   .    South Sea Company (1711).








    -.    .

  (Milton Friedman, 1912),  ,       1976. //      (Economic Myths and Public Opinion, 1976).








   ,      .

  (Lou Gehrig, 19031941),   //   ,    .    (1925).








  ,       .

  (Samuel Goldwyn, 18821974),   //        (Tony Randall and Michael Mindlin, Winch Reminds Me, 1990).








     ,   .     ,       .

  (Tom Peters, 1942),  ,     //        (Stuart Crainer, Corporate Man to Corporate Skunk, 1997).








     .  ,    .

  (Donna Karan, 1948),     //Style (August 2000).








            ,          ,      .

  (Lorrain Moller, 1955),   // - (1992).








   .  ,   .            People.

  (Tom Peters, 1942),  ,     //        (Stuart Crainer, Corporate Man to Corporate Skunk, 1997).








  ,     ,  .   ,    ,    .

  (Jonas Salk, 19141995),     //           .  (1992).








       .

  (Gordon Selfridge, 18581947),    //   ,   1925.         .        (. . Williams, No Name on the Door, 1957).












  ,       :     ?     ,    ,    .

  (Scott Adams, 1957),     //   (DH-bert Principle,1996).








   ,     ,    .

 .








  ,    .

  (Saul Alinsky, 19091972),     //    (Rules for Radicals, 1971).








   ,   ,  ,        ,          .

  // Fortune (February 15, 1995). [   ;        ,    .]








       .      ,      ,      ,  .

  (Isaak Asimov, 19201992),  -  ,  ,  // 1978.   ,     ( Own View, Asimov on Science Fiction, 1981).








       .

 .








   ,   ,   ,      .

  (Igor Ansoff, 19182002),     //      (Corporate Structure Present and Future, February 1974).








             .

  (Margaret Atwood, 1939),  ,    //   (The Handmaiden's Tale, 1985).








     ,          ,        ,    .

  (James Baldwin, 19241987),   //      (Every Good-Bye Aint Gone, New York, December 19,1977).








   ,    .

  (Percy Barnevik, 1941),  ,     //    Financial Times Handbook of Management (Stuart Crainer, ed.; 1995).








       ,     .         .

  (Percy Barnevik, 1941),  ,     // Harvard Business Review (March/April 1991).








    ,      .

  (Christopher Bartlett, 1945),  ,    //   (The Individualised Corporatian, 1997;    (Sumantra Ghoshal)).








     ,  ,  ,   ,   :     ?

  (Warren Bennis, 1925),     //        (Why Leaders Cant Lead, Amacom, 1976).








     ,        ,      .

  (Conrad Black, 1944),  ,      //          . New York Times (April 2000).








      .         France Telecom;       .   ,            .

  (Michel Bon, 1943),  ,    France Telecom // , Strategy + Business (April  June 1999).








        .

  (Peter Bonfield, 1944),  ,    British Telecom //      British Telecom,      ( 2000.).








         .          ,     .      .

  (Richard Branson, 1950),  ,     Virgin Group // , ASAP(February 27,1997).








,       .

  (William Bridges, 1933),  ,        //  :       (Transitions: Making Sense of Life's Changes, 1980).








     ,       .

 - (Edgar Bronfman, Jr., 1955),  ,    Seagram Corporation //      (Ray Wild, How to Manage, 1995).








,      ,       .

  (Edmund Burke, 17291797),     //     (Reflections on the Revolution in France, 1790).








       ,  , .

. .  (S. . Chakraborty, 1957),   //       (Ethics in Management: Vedantic Perspectives, 1995).








             .

. .  (S. . Chakraborty, 1957),   //       (Ethics in Management: Vedantic Perspectives, 1995).








   -          ,    .

. .  (S. . Chakraborty, 1957),   //   :   (Management by Objectives: An Integrated Approach, 1976).








     ,       ,     .      ,   .

  (Lucile Clifton, 1936),     //      (Terri L. Jewell, The black Womans Gumbo Ya-Ya, 1993).








        .

 (Confucius, 551479  ..),   //  () (Analects, 500?  ..).








        .           .

  (Paul Corrigan, 1848),   //    (Shakespeare on Management, 1999).








    ? , .       ,   ,             .      ,  ,    ,   .

  (Leon Courville, 1945),   //      (John Ralston Saul, The Unconscious Civilization, 1995).








          .     ,     .

  (Stephen Covey, 1932),     //     : , , ,   (First Things First:  Live,  Love,  Learn,  Leave a Legacy, 1994).








  ,         ,       ,         .

 Ē (Kitty DAlessio), ,   //    , ,              Chanel, Inc. New York Times (July 28,1985).








 ,   ,     .

 Ē (Kitty DAlessio), ,   //    , ,              Chanel, Inc. New York Times (July 28,1985).








 ,   ,   .

 Ē (Richard DAveni, 1950),      //  (The Mavericks, Fortune, June 1995).








      ,      ,    .

  (Howard Davies, 1951),  ,    Financial Services Authority // Sunday Times (London) (July 2000).








    ,             .       , , ,   ,       .

  (Michael Dell, 1965),  ,       Dell Computer Corporation //    ,      DirectConnect, ,  . DirectConnect (25  1999.).








    ,     ,    ,        ,    .

  (Michael Dell, 1965),  ,       Dell Computer Corporation // The Wall Street Journal (February 1997).








    .

  (W. Edwards Deming, 19001993),     //         (Robert Heller, In Search of European Excellence, 1997).








    .  .

  (Benjamin Disraeli, 18041881), - ,  // , , .    Times (London) (October 30,1867).








,       ,  ,    .        .

  (Peter F. Drucker, 1909),  ,     //      (Ray Wild, How to Manage, 1995).








        ,    .

  (Peter F. Drucker, 1909),  ,     //      ,       (Robert Lenzner and Stephen S. Johnson, Seeing Things as They Really Are, Forbes, 1987).








He   ,          .    ,      .

  (Peter F. Drucker, 1909),  ,     //      (Ray Wild, How to Manage, 1995).








          .

  (Peter F. Drucker, 1909),  ,     //   (Post-capitalist Society, 1993).








   ,    ,   .

  (Peter F. Drucker, 1909),  ,     //   (Post-capitalist Society, 1993).








,     ,     .      .      ,     ,        .

  (Peter F. Drucker, 1909),  ,     //     XXI  (Management Challenges for the 21


 Century, 1999).








 .

  (Peter F. Drucker, 1909),  ,     //   (The Age of Discontinuity, 1969).








     .

  (Bob Dylan, 1941),      //       (The Times They Are -Changing 1964),  .








     .     .

  (Albert Einstein, 18791955),   //  ( 1930.).








- ,           ,   .

  (Harold Evans, 1928),      //             .  ,   (Good Times, Bad Times, 1983).








    ,     ,    .   ,       .

  (Niall Fitzgerald, 1945),  ,    Unilever   Advertising Association // Marketing (July 2000).








          ,        .

  (Bill Gates, 1955),  ,        Microsoft //    (The Road Ahead, 1995;    (Nathan Myhrvold)    (Peter N. Rinearson)).








  ,    ,   ,                 ,        .

  (Bill Gates, 1955),  ,        Microsoft //       (Leaders Must Be Candid, Consistent, New York Times, May 21,1997).








He    Coca-Cola,    .

  (Roberto Goizueta, 19311997),  ,    Coca-Cola // .    Fortune (December 1995).








   .    .

   (William Ewart Gladstone, 18091898), -  //  (1866).








 ,        .

  (Indira Gandhi, 19171984), -  //  (8  1967.).








  ,     - ,             .

  (Niall Fitzgerald, 1945),  ,    Unilever   Advertising Association // Marketing (July 2000).








    .  :    ;  : ,    ,  ,      ,   -    .

  (Andrew S. Grove, 1936),  , ,    Intel Corporation //   .








  1980-    ,  1990-   ,   2000-    .

  (Bill Gates, 1955),  ,        Microsoft //     (Business@the Speed of Thought, 1999;    (Collins Hemingway)).








    :   .

  (Andrew S. Grove, 1936),  , ,    Intel Corporation //   .








       ,       .

  (Roberto Goizueta, 19311997),  ,    Coca-Cola // .    Fortune (December 1995).








    .     ,   ,   ,   ,    .

  (Danny Goodman, 1950),   //    .       (Living at Light Speed. Your Survival Guide to Life on the Information Superhighway, 1994).








  ,    .

  (Andrew S. Grove, 1936),  , ,    Intel Corporation //   .








          .

  (Robert W. Haack, 19171992),  -   // The Wall Street Journal, 1967.








    , ,   ,   .

  (Gary Hamel, 1954),  ,    ,  //    (Competing for the Future, 1994;  . .  (. . Prahalad)).








 ,     , ,      .

  (Gary Hamel, 1954),  ,    ,  // , Strategy + Business (October  December 1997).








    ,         ,      ,     .

  (Michael Hammer, 1948),  ,  //   (Re-engineering the Corporation, 1993;    (James Champy)).








     .

  (Michael Hammer, 1948),  ,  // Business Week (August 1996).








    ,    ,       .

  (Michael Hammer, 1948),  ,  // Fortune (August 1993).








        ,      .

  (Michael Hammer, 1948),  ,  //   (Re-engineering the Corporation, 1993;    (James Champy)).








     ,    .

  (Thomas Jefferson, 18431826),   //   .








     ,   ,   ,    ,        .

  (Michael Hammer, 1948),  ,  //   (Re-engineering the Corporation, 1993;    (James Champy)).








   ,       .

  (Elizabeth Janeway, 1913),     //   (Open Secrets, 1972).








           ,    .

 - (John Harvey-Jones, 1924),     ,    ICI // ,   (Managing to Survive, 1993).








      :      , ,   ,    .

  (Patricia Hewitt, 1948),    // Digital Britain (January 2000).








 ,   ,       .

  (Michael Hammer, 1948),  ,  //   (Re-engineering the Corporation, 1993;    (James Champy)).








                   ,         .

  (Patricia Hewitt, 1948),    // Digital Britain (January 2000).








     .    .     ,           .

  (Nicola Horlick, 1960),   //      ? ( You Have It ? 1997).








      ,   ,     ,    ,     .

  (Elspeth Huxley, 19071997),   //   (The Mottled Lizard, 1962).








     ,   , ,      .

  (Jesse Jackson, 1941),  ,    ,    //  (Eulogy, October 1972).








      .

  (Steve Jobs, 1955),  ,      Apple Computer Company,    Pixar //       (Phil Patton, Made in the USA, 1992).








   ,  ,    ,      .

  (John . Kotter, 1947),   //   (The New Rules, 1995).








    ,    -   ,     .

   (Charles Franklin Kettering, 18761958),     //  (1927.).








 ,     , .         ,  ,    ,  ,  ,     ,  .            ,      .

  (Steve Jobs, 1955),  ,      Apple Computer Company,    Pixar //     (The Next Insanely Great Thing, Wired Magazine, February 1996).








 ,  ,                .    ,      .

   (Rosabeth Moss Kanter, 1943),   ,    // , Strategy + Business (July  September 1999).








 ,     ,  ,   ,     .

  (Niccolo Machiavelli, 14691527),       //  (The Prince, 1513).








-         .

  (John . Kotter, 1947),   //         (Robert Heller, In Search of European Excellence, 1997).








   ,    .

  (Alphonse Karr, 18081890),   //  (Les Guepes, 1849).








  ,    ,  , ,   .

   (Giuseppe di Lampedusa, 18961957),   //  (The Leopard, 1955),  1.








     ,    .

  (Stephen Leacock, 18691944),  , ,    //     (While There Is Time, 1945).








     -,   .

  (Kurt Lewin, 18901947),   //   .








   ,    ,    ,   .

  (Niccolo Machiavelli, 14691527),       //  (The Prince, 1513).








       ,       .

  (Colin Marshall, 1933),  ,    British Airways // Harvard Business Review (November  December 1995).








    ,      .

  (Carolyn McCall, 1962),  ,   Guardian Newspapers // Marketing (April 2000).








      .    ,    ,    ,    ,      .

  (Karl Marx, 18181883),      //   (The Poverty of Philosophy, 1847).








     ,                   .

  (Karl Marx, 18181883),      //     (Towards a Critique of Political Economy, 1859).








     .

  (Robert . Miles, 1944),   //    (Leading Corporate Transformation, 1997).








          ,    .

  (Carl McCall, 1935),  ,    - //       .  (Eileen Gunn, The Players, Fortune, April 2000).








 ,          ,      .

 .  (David A. Nadler, 1948),  ,      //   (Champions of Change, 1998).








           :     .

  (Robert . Miles, 1944),   //    (Leading Corporate Transformation, 1997).








 ,       ?         ?  !      ?   !

 ()  (William (Walid) Mougayar),  ,   // , EMarketer (August 10,1998).








   ,       ,      .

 ̸ (Rupert Murdoch, 1931),  ,    News Corporation //  (1989).

[    ,     .]








       .

  (John Naisbitt, 1929?),      //  (Megatrends, 1982).








     . -,      . -,      .

 .  (David A. Nadler, 1948),  ,      //   (Champions of Change, 1998).








        ,      ,   ,     .

  (John Naisbitt, 1929?),      //  (Megatrends, 1982).








     ,         .

   (John Henry Newman, 18011890),   //  ( 1831.).








         ,    ,  ,  .

 Β (Denis OBrien, 1958),  ,      //      . Sunday Times (London) (October 2000).








      ,          - .

  (Blaise Pascal, 16231662),     //  (Pensees, 1670).








    , .

  (Richard Pascale, 1938),  ,  //    (Managing on the Edge, 1990).








       , ,       .            -   ,              .       1015 .

  (Tom Peters, 1942),  ,     //       ! (Work Matters!, www.tompeters.com (http://www.tompeters.com/), September 1999).








    .

  (Jackson Pollock, 19121956),   // , 1950.








  .            .

  (Richard Pascale, 1938),  ,  //    (Managing on the Edge, 1990).








      ,       ,    .

  (Richard Pascale, 1938),  ,  //    (Managing on the Edge, 1990).








        ,       .

  (Octavio Paz, 19141998),   // Times (London) (June 8,1989).








 General Motors         .          .

  (. Ross Perot, 1930),  ,      // International Management (February 1987).








 .

  (Tom Peters, 1942),  ,     //       1990- .   (Liberation Management, 1992).








            .   ,  - .      ,        .

  (Al Ries, 1926),  ,        Trout & Ries Advertising, Inc. // :     (Positioning: The Battle for Your Mind, 1980;    (Jack Trout)).








  ,   ,      ,  ,   .   ,       .

  (Heather Robertson, 1942),   //    (Taking Care of Business, 1997).








   ,   ;   ,      .

  (Bertrand Russell, 18721970),     //   (Unpopular Essays, 1950).








 ,    .

  (Carl Shapiro, 1955),  ,  //   (Information Rules, 1999;   .  (Hal L.Varian)).








   ,    .    ,       .

  (Gail Sheehy, 1937),     //  (Passages, 1976).








             ,      ,       .

  (Gail Sheehy, 1937),     //     (Speed Is of the Essence, 1971).








        .

  (Alfred . Sloan, 18751966),  ,   General Motors // ,   General Motors ( Years with General Motors, 1964).








 30        :   ,       .

  (Clive Thompson, 1943),         Rentokil // Sunday Times (London) (October 2000).








 , ,    ,   ,               .

  (Alvin Toffler, 1928),   // Observer (London) (1972).








   .   ,   .

  (Margaret Thatcher, 1925), -  // Sunday Times (London) (April 1975).








     ,     .

  (Alvin Toffler, 1928),   //   (Future Shock, 1970).








  ,    ?

  (Gloria Steinem, 1934),  ,    //     (Outrageous Acts and Everyday Rebellions, 1983).








,          ,       .

  (Kunio Takeda),  ,   //    Fortune (March 2003).








  ,     ,     ,       ,     ,  ,       .

  (Alvin Toffler, 1928),   //   (Powershift, 1990),  2,  3.








         .       ,     ,    .

  (Alvin Toffler, 1928),   //   (The Third /ave, 1980).








 -   ,           ,      ,   .

  (Fons Trompenaars, 1952),       // Financial Times (London) (July 1996).








,    ,    ,      .

  (John Tusa, 1936),      Barbican // Observer (London) (February 1994).








     ,   - ,         .      .

  (Sam . Walton, 19181992),     Wal-Mart, Inc. //  , -  (Sharron Reier,  of the Decade, Sam M. Walton, Financial World, April 1989).








     IBM, ,   ,       .

 - (Thomas J. Watson, Jr., 19141993),  ,    IBM // ,   :    IBM   (Father, Son & :  Life at IBM and Beyond, 1990;    (Peter Petre)).








 .

  (Sidney Webb, 18591947),  ,     //      (1920).








   ,  .

  (Daniel Webster, 17821852),   ,    //   (Managing Transitions, 1991).








     ,             .    , ,   .

  (Thomas L. Whisler),   // Christian Science Monitor (April 21,1964).












        .     -  .

  (Michael Bungey, 1940),      // Sunday Times (London) (August 2000).








, ,     ,   .          .

  (Barbara Cassani, 1960),    Go //   Go,    . Marketing (August 2000).








 ,     -: ,     X,       . , ,   .

  (Clive Chajet, 1937),      //      .      (Lisa Belkin, How American Can Become Primerica, New York Times, 1987).








        .

  (Clive Chajet, 1937),      //      (David Uren, Why Corporate Identity Cant Be Designed, The Manager, 2000).








  ,    ,   .

 Β (Tony OReily, 1936),  ,    Independent News & Media,    Heinz Corporation //      Sara Lee,   . Economist (November 1992).








       .     ,         .




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=68053942)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


