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notes








1


. , .  . .: , 2007. ..




2


Wunderman, Lester. Being Direct: Making Advertising Pay. NewYork: Random House, 1996.




3


Drucker, Peter F. Management: Tasks, Responsibilities, Practices. NewYork: Harper & Row, 1973. P. 6465.




4


Brand management myopia    marketing myopia (    ,      ꠫ ). ..




5


Schultz, Heidi F., Schultz, Don E. Why theSock Puppet Got Sacked.// Marketing Management, 2001, July-August. P. 3539.




6


  2007.      20 . ..


