    GEO  AEO  :   ,    ,     
 


    Google             ,      .        ,       .

     :   ,     ,     . GEO  AEO         SEO,   ,  ,     ,    ,      ., Google AI Overviews  ChatGPT.

     ,    :  ,   ,  -   ,         .

   ,             .





 

    GEO  AEO  :   ,    ,     



   

GEO  AEO  :   ,    ,     

 




 


     ,        :  , , ,   . SEO    ,    - .

     ,  .      Google           :       ,     ,   ,     .        zero-click,    .

   :     ,     .  ,            ,         .

    ,    . Generative Engine Optimization,  GEO,     ,       ,   .       AEO, Answer Engine Optimization,        : featured snippets,    ,  .            ,         ,   ,   .

         robots.txt,       ,     ,     .      ,    :   ,    ,        ,         ,  .

SEO         .        :  ,     ,       .   ,       .




 1.    :  GEO  AEO   SEO


  ,  ,          ,   , - .

SEO (Search Engine Optimization)       :    ,  ,  ,  ,  .      .

AEO (Answer Engine Optimization)          : featured snippets     Google,    ,  .                AEO  ,    , ,     .

GEO (Generative Engine Optimization)      : ChatGPT, Gemini, Perplexity, YandexGPT, Claude  .     ,       ,       , ,     ,            .

     LLMO (LLM Optimization)  ,  ,  GEO         ,       .

    AEO  GEO      : AEO    ,     ,  GEO   ,  ,             .           ,        .




 2.   ,  


   -  ,         ,       .

 :  .              : , , ,  -.      ,      ,   .

 :  . ,       ,         .                 ,       .




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=74120756)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


