 :  ,    KPI
 


    ,               . : 19  ,  300  ,  1000  KPI,   ,   - 2.0,  ,      ,     .

       ,         ,       ,  .

          ,    -,       ,   -.





 

 :  ,    KPI



 : 

 ,    KPI




1. 



 19 ,    15  20  .    3  KPI   .          ()     .             .




1.1.  :  


:  

1.         ( , )

-      



-    



-  1 .   

2.    

-     (, , -)



-    (ROI, Return on Investment)



-     

:   (  )

3.     1 . 

-     . 



-   (  EBITDA)



-  -,   

4.      

-      



-    70%   



-        

5.     

-     -



-  ,   



-    

6.     

-      



-  -



-       

7.     

-     (, )



-   -



-    

:    

8.     

-  1 .  ()



-    (   )



-   

9.      

-     ( . )



-      



-      

:    

10.      

-    (NPS, Net Promoter Score)



-    



-       

11.    

-   (CPL, Cost Per Lead)



-    



-     (ROMI, Return on Marketing Investment)

12.       

-      1 



-  ,  



-   

13.  -  

-  ,  -



-    



-     -

:    

14.        

-     (WACC, Weighted Average Cost of Capital)



-     



-     

15.   

-   1 



-     



-    

16.  GR-   

-    ( ,  )



-    /  



-  ,   

17.      -

-       



-    



-     




1.2.  :  


1.       

-    1 . 



-       



-      

2.      

-   1    



-          



-      

3.    

-      



-     



-     

4.   

-       



-     



-       

5.     

-     



-     



-   

6.     

-       



-     1  .   



-    

7.    

-     



-       (,  )



-     

8.   

-      



-   



-      

9.      

-    



-       



-      (  )

10.   

-     



-      



-    

11.       

-    



-        



-     

12.   

-    



-      

13.       

-     



-      



-   

14.    

-      1  



-   



-     

15.       

-     ( )



-      /   



-   

16.     

-        



-       100 



-    




1.3.      


     ()   5     .

1.  -

-    



-      



-    



-        



-       

2.   (-)

-           



-    



-   ,     



-         



-      

3.  -

-         



-       



-   ,    



-      



-            

4.  

-       



-           



-         



-      



-      

5.   

-            



-      



-        



-     



-      

6.    

-         



-        



-       



-    



-         

7.   (  )

-      



-      



-    



-     



-     

8.   ()

-          



-     



-         



-       



-         

9.  

-    



-      



-        



-    



-     

10.    ()

-        



-       



-     



-    ,    



-         

11.    ( )

-       



-     



-        



-      



-      




1.4.     


1.     

-    ()



-     



-   ()

2.    ()  

-       



-  



-    

3.      

-      



-     



-     

4.       

-  



-   



-   (ER, Engagement Rate)

5.      

-    



-     -



-    

6.     

-      



-   



-    

7.    

-    3D-  



-      



-    

8.    (SEO)

-       



-    



-   

9.     "" 

-   



-    



-   

10.       ()

-   ()



-     



-        

11.   

-     



-   



-  email- (CTR  Click-Through Rate, )

12.     

-     



-     



-    

13.      

-   ( / )



-    



-   -

14.      

-   



-    



-    

15.    

- ROMI (Return on Marketing Investment,    )



-    (CAC, Customer Acquisition Cost)



-     

16.    

-     



-    



-    (LTV, Lifetime Value)




1.5.       


1.   

-   



-   



-     

2.    

-    (NPS, Net Promoter Score)



-     



-     

3.      

-   



-    

-     

4.    

-       (,  , )



-     



-    

5.   

-  



-     . 



-       /  

6.   

-     



-   



-    

7.    

-    



-     



-   

8.   

-   CRM



-    



-    

9.    -   

-  ,   



-        (  )



-       

10.     

-    



-  ,   



-     

11.      

-     



-   



-    

12.   

-     



-   



-    

13.       

-    



-   -    



-      

14.     

-    



-   ()



-    "" 

15.      

-     



-      



-    

16.      

-    



-  



-   

17.      

-   -



-     



-    

18.       

-  ,   -,   



-  -          



-  ,       -

19.           

-  ,    ,    



-        



-     

20.         

-  ,   ,    ,    



-         



-   ,    -   




1.6.   


1.       

-    



-      



-     

2.         

-     



-  ,    



-    

3.       

-     



-     (, )



-  ,   

4.     ,   

-      (eNPS, Employee Net Promoter Score)



-   



-     

5.        

-      



-   



-  -  

6.      

-  -  



-    -



-    

7.         

-    



-  ,   " "



-        

8.        

-     " "



-      



-      

9.       

-        



-        .



-       .

10.         

-  ,      .



-    .



-  -

11.         

-  ,       



-    



-    

12.      

-     



-    



-        

13.      

-       



-       



-   KPI   

14.     

-     -  



-  ,   



-    

15.           

-    



-       



-   ,    

16.        

-    



-     



-      




1.7.       


:    

1.   

-   



-      



-  

2.   

-   



-  1 .   



-   

3.   - 

-    



-        



-     

:    

4.    

-    -  



-       



-   

5.    

-    



-    -  



-      

6.    

-    



-     

-      

:   

7.   

-    



-      



-    

8.    

-      (CAC, Customer Acquisition Cost)



-      (CPL, Cost Per Lead)



-     (ROMI, Return on Marketing Investment)




  .


   .

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