 :  ,    KPI
 


    ,              ( ). : 20  ,  300  ,  1000  KPI,   ,   - 2.0,  ,      ,     .

       ,         ,       ,  .

        ,    -,       ,   -.





 

 :  ,    KPI








    ,              ( ). : 20  ,  300  ,  1000  KPI,   ,   - 2.0,  ,      ,     .

       ,         ,       ,  .

        ,    -,       ,   -.




1. 



 20 ,    15  20  .    3  KPI   .          ()     .             .




1.1.  :  


1.   

-  

-    -  

-    

2.    

-   

- NPS (Net Promoter Score,   )

-   /   

3.   

-    

-      

-     (CAC, Customer Acquisition Cost)

4.     ()

-     

-   

-   

5.   

-   (GMROI, Gross Margin Return on Inventory Investment)

-  ""   

-   ( )

6.     

-    

-        

-   

7.  - 

-  -   

-   / 

-    

8.   

-  

-   (CTR, Click-Through Rate)

-   (CPL, Cost Per Lead)

9.     

-    

-    

-  

10.    

-    

-    KPI

-    

11.   

-     / 

-   

-      (ROI, Return on Investment)

12.    

-   -

-    

-    

13.    B2B-

-    B2B-

-   

-  B2B-

14.   

-       

-    ,   

-  ,   2   

15.   

-     

-  

-      

16.   

-    

-     

-    

17.     ()

-     

-  ,   

-    -

18.   

-    

-    

-      

19.     

-     (LTV, Lifetime Value)

-      

-   -  




1.2.  :  


1.     

-  ,    

-     

-   

2.   

-   

-  ,     

-   

3.   

-   1  

-    

-    

4.    

-   1 .   

-    

-      

5.    

-   1 

-   

-   (  )

6.   

-    1 . 

-  ,   

-    

7.   

-     (CAC, Customer Acquisition Cost)

-     (ROMI, Return on Marketing Investment)

-       

8.    

-    

-  ""  (   180 )

-      

9.   

-   

-   ,   

10.     

-     1 

-    1 . 

-     

11.    

-        

-  ,  

-     

12.    

-       

-       

-    ( )

13.   -

-  -   

-    -

-   -

14.    

-     

-   

-     

15.  

-  SKU  

-  -    

-    

16.   

-   1 

-   1 

-    

17.  

-    1 .   

-     

-  ,   LED

18.    

-     ()

-   

-  ,    

19.   -

-   " "  

-     (   )

-   

20.   

-     

-   ,   

-         




1.3.    


       5     .

1.   (  )

-           " "

-          

-         

-         

-    (, ,  )

2.   

-        

-    

-         

-       "" 

-        -

3.     

-         

-      

-     

-      

-   -    

4.      

-     "  "

-        

-  -  (, , )

-       

-  -     

5.    

-            

-       

-           

-        

-       

6.    

-   " "   

-         

-          

-       

-  -    

7.    (  )

-      

-        

-       

-          

-           

8.    

-        

-        

-    ,    

-          

-        

9.     

-   "  "        

-       

-         

-          

-      

10. 

-     ""  "-"

-   ""   

-      -

-        

-        




1.4.     


1.   

-   

-      

-   

2.   

-    

-   

-    

3.   

-     (CAC, Customer Acquisition Cost)

-  ROMI (Return on Marketing Investment)

-    

4.   

-   

-      

-      

5.    

-     

-   -

-     

6.   

-      

-  - ( )

-      

7.    

-    CAC

-    

-   

8.   

-   

-     

-    

9.   

-     

-     

-     

10.   

-   NPS (Net Promoter Score)

-    

-    (CSAT, Customer Satisfaction Score)

11.   

-     

-    

-      ( )

12.     

-  

-       

-     

13.    

-   

-   "" 

-     

14.   

-    (    )

-      

-       

15.   

-        

-          6 

-      

16.   email-

-   

-   (CTR, Click-Through Rate)

-    email-

17.   

-     

-     

-     

18.    

-    

-     

-        

19.     ()

-    -  

-      

-     -

20.   

-     

-    

-   ,    




1.5.       


1.   

-   

-    -  

-   ,   

2.    

-  

-     

-       

3.   

-   LTV (Lifetime Value)

-   

-      

4.  - 

-   -   

-       

-    

5.   

-      

-     

-     

6.    

-   NPS (Net Promoter Score)

-      

-     

7.   

-      

-        

-         

8.    

-    -  / 

-     

-   

9.      

-     

-      

-      

10.   

-   

-       

-   

11.   

-     

-      

-     

12.     

-        

-      

-      

13.      (B2B)

-    B2B-

-      

-   

14.  - 

-  ,    ()

-   -  -  

-      

15.    

-       / 

-      

-     

16.      (, )

-     

-      

-        

17.     

-    

-      

-      

18.     

-       

-   

-   

19.     CRM

-    

-   

-    

20.   

-      

-  ""    

-      




1.6.   


1.    

- NPS (Net Promoter Score,   )

- CSI (Customer Satisfaction Index,   )

-   

2.      

-     ( 1 )

- CSI   

-     

3.         

-    (  / )

-      (FCR, First Contact Resolution)

-  

4.   

-    

-    

-  -  

5.  

-  ,  2+ 

-      

-    

6.      

-   

-     

-  ,   

7.   

-   

-    

-    

8.    

- CSI    / 

-      

-      

9.    

-  ,  

-    

-     CSI

10.      

-   

-     

-  

11.   email-  SMS-

-  / 

-     

-    

12.        

-   

-      

-    

13.      

-     

- CSI    

-     

14.      

-    

-   ( )

-   

15.      (CDP, Customer Data Platform)

-   

-  ,   CDP

- ROI (Return on Investment)  ,   CDP

16.     

-   -

-    KPI

-   (eNPS, Employee Net Promoter Score)

17.       

-    

-     

- CSI  

18.      -

-     

-    ( )

-      

19.       

-  

-    (UGC, User-Generated Content)

-    

20.       

-    

-    

-      




1.7.   


1.   

-      

-        

-  ,   

2.   

-  

-   (  )

-    ( )

3.    

-    

-   

-    1 .   1 

4.   " "

-      

- NPS (Net Promoter Score,   )   

-       

5.   

-    

-    

-   ( )

6.    

-     

-    

-       

7.   

-    (ROA, Return on Assets)

-      

-     

8.     

-    

-         / 

-  ,   

9.   




  .


   .

   ,     (https://www.litres.ru/book/raznoe/torgovaia-kompaniia-spravochnik-strategii-tselei-i-pokazatelei-kpi-74426873/)  .

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