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        1998 .  -    Rock Records group     Korean Wave (??)           .        :       (??),           .     ,       ,          .  ,  ,          ,        ,     [2 - Hong Y., Lim D. A Study on the Beginning of Hallyu as a Term // The Journal of Humanities and Social Sciences. 2018. Vol. 9. No. 4.1. P.559574.].     -   ,  17  1998     United Evening News     ,           .            ,   [3 -          A Study on the Beginning of Hallyu as a Term 2018 .         .   ,     12  1997      China Times,       .   ,           -,         1999   ,      (Hallyu  Songs from Korea).   ,             ,    ?   ,    .   ,    ,   2018-,           ,      ,    ,    .].

       :          ?. ,      :           .

,           .            .        :   ,       1997    .




  



:      

  XX ,    ,   ,     ,        ( 1905  1910  ).               [4 - ,      ,         . ,     ,             .],   ,     [5 - Woo N. K. Formation of Korean Film Industry under Japanese Occupation // Asian Cinema. 2001. Vol.12. .2. P. 2033.].    [6 - Kim R. A Study on the Origins of Cultural Films in Korea: A Focus on Films by the Japanese Government-General of Korea // International Journal of Korean History. 2014. Vol.19. .2. P. 134.]      .       ,      .     ,      1910- [7 -  . .     (19031949). C. 18.]:            ,      [8 - Yecies B. Systematization of Film Censorship in Colonial Korea: Profiteering from Hollywoods First Golden Age, 19261936. P. 69.].  1940   ,       :        ,          [9 -  . . . . C. 95.].

           ,            .   Gyeongsung Broadcasting Station [10 - C 1933   Chosun Broadcasting Association.]      1927-    :           .     ,          ,      [11 -     . 滠 ,  , .     ,    .            ,  , . (Lee S. G. Production and Organization of Entertainment Programs in Early Stages of the Gyeongseong Broadcasting Station // Korean Social Sciences Review (KSSR). 2014. Vol. 4. No. 1. .197278. P. 202).].        1933 ,           ,         .      ,     [12 - Robinson M. Broadcasting, Cultural Hegemony, and Colonial Modernity in Korea, 19241945 // Colonial Modernity in Korea. Harvard University Asia Center, Harvard University Press: Cambridge (Massachusetts) and London, 1999. P.5269.].

           XX           [13 -  1945       ,     ,           .  -      ,     .    ( )    .].      ,           :                 ,  ,   1960-          [14 - Park M. S. South Korea cultural history between 1960s and 2012 // International Journal of Korean Humanities and Social Sciences. 2016. No. 1. P.71118.].

           .         ,     Gyeongsung Broadcasting Corporation        ,     .  1961             ,     KBS (Korean Broadcasting System[15 -  ,   KBS    .    12  1956 ,     Korea Office Radio Corporation of America Distributor (KORCAD).  1957        Hankook Ilbo    Daehan Broadcasting Corporation (DBC-TV).   1959   ,     ,  DBC-TV    1961   .   AFKN,    American Forces Radio and Television Service (AFRTS)        ,      .  1960-        Tongyang Broadcasting Company (TBC-TV)  Munhwa Broadcasting Corporation (MBC-TV),      Pusan Munwha Broadcasting (1959), Seoul Munwha Broadcasting (1961), Dong-ah Broadcasting (1963)  ..].      1980-          ,          .

      :       ,    ?        .          ,     : ,  ,  , ,    .           ,    ,  ,   , ,   [16 - Yim H. Cultural identity and cultural policy in South Korea // International journal of cultural policy. 2002. Vol. 8. No. 1. P.3839.].            ,          ,      .  ,       ,     ,  .    ,       ,  ,  , [17 -      . ,  1980-     S (screen, sport and sex)        . Kwon S. H., Kim J. From censorship to active support: The Korean state and Koreas cultural industries // The Economic and Labour Relations Review. 2013. Vol 24. No. 4. .519520.].        :       ,       .

  1980      (Basic Press Law)      ,           [18 - Shim S. Behind the Korean broadcasting boom // NHK Broadcasting Studies. 2008. Vol. 6. P.205232.].       29      : Korean Broadcasting System (KBS), Munhwa Broadcasting Corporation (MBC), Christian Broadcasting System (CBS).     KBS  MBC        [19 - Shim D., Jin D. Transformations and development of the Korean broadcasting media // Negotiating democracy: Media transformations in emerging democracies. 2007. P.161176.] (   2).

         :



            .          <>            ,        [20 - Shim D. South Korean media industry in the 1990s and the economic crisis // Prometheus. 2002. Vol. 20. No. 4. P. 338.].


        1987 .           ,              .  ,     :     . , 70%   MBC        ,    -   .       ,    1991      Seoul Broadcasting System (SBS).           .  ,       ,     [21 -       .  1988     ,         .      ,    .            .      -,             .].

 ,          .        (     ),          .   1990-    :        ,    .

             .


    

      1980-    ,         .                (      ,           ).  ,           ,   ,     [22 -           (),         .].  ,      ,    [23 -             - .]




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=74694941)  .

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notes








1


      ,           .




2


Hong Y., Lim D. A Study on the Beginning of Hallyu as a Term // The Journal of Humanities and Social Sciences. 2018. Vol. 9. No. 4.1. P.559574.




3


         A Study on the Beginning of Hallyu as a Term 2018 .         .   ,     12  1997      China Times,       .   ,           -,         1999   ,      (Hallyu  Songs from Korea).   ,             ,    ?   ,    .   ,    ,   2018-,           ,      ,    ,    .




4


,      ,         . ,     ,             .




5


Woo N. K. Formation of Korean Film Industry under Japanese Occupation // Asian Cinema. 2001. Vol.12. .2. P. 2033.




6


Kim R. A Study on the Origins of Cultural Films in Korea: A Focus on Films by the Japanese Government-General of Korea // International Journal of Korean History. 2014. Vol.19. .2. P. 134.




7


 . .     (19031949). C. 18.




8


Yecies B. Systematization of Film Censorship in Colonial Korea: Profiteering from Hollywoods First Golden Age, 19261936. P. 69.




9


 . . . . C. 95.




10


C 1933   Chosun Broadcasting Association.




11


    . 滠 ,  , .     ,    .            ,  , . (Lee S. G. Production and Organization of Entertainment Programs in Early Stages of the Gyeongseong Broadcasting Station // Korean Social Sciences Review (KSSR). 2014. Vol. 4. No. 1. .197278. P. 202).




12


Robinson M. Broadcasting, Cultural Hegemony, and Colonial Modernity in Korea, 19241945 // Colonial Modernity in Korea. Harvard University Asia Center, Harvard University Press: Cambridge (Massachusetts) and London, 1999. P.5269.




13


 1945       ,     ,           .  -      ,     .    ( )    .




14


Park M. S. South Korea cultural history between 1960s and 2012 // International Journal of Korean Humanities and Social Sciences. 2016. No. 1. P.71118.




15


 ,   KBS    .    12  1956 ,     Korea Office Radio Corporation of America Distributor (KORCAD).  1957        Hankook Ilbo    Daehan Broadcasting Corporation (DBC-TV).   1959   ,     ,  DBC-TV    1961   .   AFKN,    American Forces Radio and Television Service (AFRTS)        ,      .  1960-        Tongyang Broadcasting Company (TBC-TV)  Munhwa Broadcasting Corporation (MBC-TV),      Pusan Munwha Broadcasting (1959), Seoul Munwha Broadcasting (1961), Dong-ah Broadcasting (1963)  ..




16


Yim H. Cultural identity and cultural policy in South Korea // International journal of cultural policy. 2002. Vol. 8. No. 1. P.3839.




17


     . ,  1980-     S (screen, sport and sex)        . Kwon S. H., Kim J. From censorship to active support: The Korean state and Koreas cultural industries // The Economic and Labour Relations Review. 2013. Vol 24. No. 4. .519520.




18


Shim S. Behind the Korean broadcasting boom // NHK Broadcasting Studies. 2008. Vol. 6. P.205232.




19


Shim D., Jin D. Transformations and development of the Korean broadcasting media // Negotiating democracy: Media transformations in emerging democracies. 2007. P.161176.




20


Shim D. South Korean media industry in the 1990s and the economic crisis // Prometheus. 2002. Vol. 20. No. 4. P. 338.




21


      .  1988     ,         .      ,    .            .      -,             .




22


          (),         .




23


            - .


