International Management. In Schemes and Tables. (Бакалавриат, Магистратура). Учебное пособие.

This study guide presents the discipline International Management in the “schemes and tables” tradition: each concept is developed in continuous academic prose and then consolidated in a diagram, a comparison table, a mind-map or a worked business case. The work covers four Chapters: the essence and objectives of international management, international companies and the specifics of their activity, the internationalization of enterprises, and the raising of business activity in foreign markets. It is intended for students, lecturers, researchers and practitioners seeking a structured understanding of international management.