Книги автора:
David Aaker A.
В нашей электронной библиотеке можно скачать книги автора David Aaker A. в формате epub, fb2, rtf, mobi, pdf себе на телефон, андроид, айфон, айпад, а так же читать онлайн и без регистрации.
Метки:
только на Литрес. 
Three Threats to Brand Relevance. Strategies That Work
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David... Подробнее000
ОтложитьЧитал
Brand Relevance. Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius,... Подробнее000
ОтложитьЧитал