Vol. 1(1). 2018

THE IMAGE OF A SUSTAINABLE HUMAN BEING

After the period for the realisation of the millennium objectives set for the developing countries expires in 2015 and succeeds in reducing poverty and illiteracy in many parts of the world, the community of nations is currently working intensively on developing sustainability goals (for the World Summit in autumn 2015). In this process there are philosophical and anthropological analyses of the ethical questions associated with sustainability, the development and discussion of the feasibility of the sustainability goals, the clarification of the concepts and the consistency of the argumentation and the methodical and argumentative approach. Development is sustainable when it «secures the quality of life of current generations without compromising the ability of future generations to shape their life» (DUK 2014). The sustainability objectives arising from this definition are interrelated with a culture of peace and human rights, cultural diversity and democratic participation and the rule of law. A culture of sustainable development is necessary for the transformation of the economy and society. Future-oriented models, ideas, norms and forms of knowledge are required for its development. These should be supplemented by the development of sustainability values and corresponding attitudes and ways of life. The education for sustainable development also plays an important role here. Without it the initiation of independent action is not possible. The international community of states is looking for a human image, on which representatives from all societies and cultures can agree and which can span the cultural differences as a role model. – It is currently not clear whether such a human image is possible and whether such an image would destroy the cultural diversity between the parts of the world. There is also reasonable doubt as to whether and to what extent such images can be used to level cultural differences between the geographical regions of the world without cultivating tension between them.

DEVELOPMENT AND POWER OF IMAGES OF THE HUMAN BEING

Why do we assume that images of the human being and images produced by the human being are so effective? Why do they have such an influence on the development of societies, communities and individuals? I believe three reasons are of particular importance here:

1) Cultural learning takes place using mimetic processes, i.e. processes of creative imitation (Wulf 2013a; Gebauer and Wulf 2018, 1998). Images play an important role here. This includes images of other people, images of the living environment and human images occurring gradually in synthetic processes. Human images give orientation and meaning. They are shared with other people and create feelings of belonging and togetherness. Herein lies the sustainability of their effect. Images are not easily adopted, but lived and internalised with other people and their interpretations. They occur in action and language games. In contrast to the instincts of animals, they are historically and culturally determined and can be changed.

2) Human images have profound effects because they occur at least partly in childhood and create a sense of being part of a community. They occupy the imaginary and become part of the imagination. They influence our perception of the world, culture and other people and our own self-perception. Human images become part of the person and his imagination and have an influence on his emotions. They are repeated and consolidated by the rhythms and rites of life. Like plants with extended roots, particular and universal human images are fixed in the imagination and gain effect from the connection with already existing ideas and images (Hüppauf, and Wulf 2009).

3) As images of the imagination and the imaginary, human images become part of the body (Wulf 2018; Pragrana 2016). They are inherent and therefore can be difficult to change. Often they consist not only of individual images, but of picture sequences, even of picture networks, with which heterogeneous, sometimes even paradoxical images are «captured». As a result, existing human images are repeatedly confirmed and their importance is reinforced (Wulf 2014).

THE WORLD BECOMES AN IMAGE

A characteristic of modernity is the fact that the world is opposite to man and is perceived as an object and an image. In ancient times, people, animals and the environment were part of living nature, the Physis. They were generally perceived as similar to each other. They were stimulated by the power, the dynamis of nature, the Physis. This relationship of people to the world was retained in the Middle Ages. Animals, people and world are created by God and have a common creatureliness. In the modern era this relationship of the (Western) human being to the world, to other people and to themselves changes. Nature is no longer experienced as animated. It becomes the object. The people are no longer part of nature or the world created by God, but are opposite it; they measure it and register it as «object». In this process the world becomes an image. With the development of new media this trend increases. Not only the world and the other people are perceived as images, we ourselves are also increasingly perceiving ourselves in the mode of images. The widespread use of digital photography in everyday life and especially the sefies are proof of this (Kontopodis, Varvantakis, and Wulf 2017). Using electronic photos or films we create all important events, and ultimately create an image of ourselves (Wulf 2013a, 2013b).

Human images show the central role images play, and with them the imagination and the imaginary world, for the constitution of the person and his education. They also make it clear how strongly the images are defined by their respective historical and cultural character and how important their research is within the framework of anthropology. Human images are images which the person creates of himself, and whose significance must be understood for his perception of the world, his memories and his future projections. They are generated by social and cultural practices of everyday life and by the arts. Human images become part of the collective and individual social and cultural imaginary world and thus play a part in shaping human activities. The creation of images is a feature, which we share as human beings, whose form, however, is very different in history and in different cultures. As the images and the imaginary world visualise something, which would otherwise remain invisible, their research is an important area of anthropology.

What we describe as an «image» is different, meaning that the spectrum of the term is broad and requires a range of further clarification. Sometimes we mean the result of visual perception processes. Under the influence of neuroscience and its visualisation strategies, the results of the perception with other senses are often even described as «images». We then speak about mental or «inner» images, which bring to mind something which is not actually present. These include, for example, souvenir pictures, which differ to the perceptions due to their vagueness. The same applies to sketches or drafts of future situations, to dreams, hallucinations or visions. Many aesthetic products also take the form of images. They are products of a process aimed at the creation of an image. As metaphors, they are ultimately a constitutive element of language. Creating images, recognising images as images, dealing with images using one’s imagination, is a universal capability of humans (Wulf 2014, 2018). However, it varies depending on the historical period and culture. Because which images we see and how we see images is determined by complex historical and cultural processes. How we perceive images and deal with them is also influenced by the unique nature of our life history and subjectivity.

Like all images, human images are the result of energetic processes. They transform the world of objects, actions and other people into images. Using the imagination they are imagined and become part of the collective and individual imaginary world. Many of these processes are mimetic and result in an assimilation to other people, environments, ideas and images. In mimetic processes the outer world becomes the «inner world», which is a world of images (Gebauer and Wulf 2018. 1998). This world of imaginary images plays a part in shaping the outer world. As these images are performative, they contribute to the emergence of actions and to the production and performance of our relationship to other people and to our surrounding world. The imaginary world is the place of the images as such, the destination of the imagination process generating the images. At the same time, it is the starting point of the mimetic and performative energies of the images.

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Christoph Wulf is Professor of Anthropology and Education and a member of the Interdisciplinary Centre for Historical Anthropology, the Collaborative Research Centre (SFB, 1999—2011) «Cultures of Performance», the Cluster of Excellence «Languages of Emotion» (2007—2012) and the Graduate School «InterArts» at Freie Universität Berlin. His books have been translated into more than 15 languages. He is Vice-President of the German Commission for UNESCO. Research stays and invited professorships have included the following locations, among others: Stanford; Tokyo, Kyoto; Beijing; Shanghai; Mysore, Delhi; Paris, Lille, Strasbourg; Modena; Amsterdam; Stockholm; Copenhagen; London; Vienna; Rome, Saint Petersburg, Moscow, Kazan; Sao Paulo. Major research areas: historical and cultural anthropology, educational anthropology, rituals, gestures, emotions, imagination, intercultural communication, mimesis, aesthetics, epistemology. Christoph Wulf is editor, co-editor and member of the editorial staff of many international journals, and also a member of Aesthetica Universalis International Editorial Council.