The Struggles of Brown, Jones, and Robinson

CHAPTER I

PREFACE

BY ONE OF THE FIRM

It will be observed by the literary and commercial world that, in this transaction, the name of the really responsible party does not show on the title-page. I – George Robinson – am that party. When our Mr. Jones objected to the publication of these memoirs unless they appeared as coming from the firm itself, I at once gave way. I had no wish to offend the firm, and, perhaps, encounter a lawsuit for the empty honour of seeing my name advertised as that of an author. We had talked the matter over with our Mr. Brown, who, however, was at that time in affliction, and not able to offer much that was available. One thing he did say; "As we are partners," said Mr. Brown, "let's be partners to the end." "Well," said I, "if you say so, Mr. Brown, so it shall be." I never supposed that Mr. Brown would set the Thames on fire, and soon learnt that he was not the man to amass a fortune by British commerce. He was not made for the guild of Merchant Princes. But he was the senior member of our firm, and I always respected the old-fashioned doctrine of capital in the person of our Mr. Brown.

When Mr. Brown said, "Let's be partners to the end; it won't be for long, Mr. Robinson," I never said another word. "No," said I, "Mr. Brown; you're not what you was – and you're down a peg; I'm not the man to take advantage and go against your last wishes. Whether for long or whether for short, we'll pull through in the same boat to the end. It shall be put on the title-page – 'By One of the Firm.'" "God bless you, Mr. Robinson," said he; "God bless you."

And then Mr. Jones started another objection. The reader will soon realize that anything I do is sure to be wrong with Mr. Jones. It wouldn't be him else. He next declares that I can't write English, and that the book must be corrected, and put out by an editor? Now, when I inform the discerning British Public that every advertisement that has been posted by Brown, Jones, and Robinson, during the last three years has come from my own unaided pen, I think few will doubt my capacity to write the "Memoirs of Brown, Jones, and Robinson," without any editor whatsoever.

On this head I was determined to be firm. What! after preparing, and correcting, and publishing such thousands of advertisements in prose and verse and in every form of which the language is susceptible, to be told that I couldn't write English! It was Jones all over. If there is a party envious of the genius of another party in this sublunary world that party is our Mr. Jones.

But I was again softened by a touching appeal from our senior partner. Mr. Brown, though prosaic enough in his general ideas, was still sometimes given to the Muses; and now, with a melancholy and tender cadence, he quoted the following lines; —

So I gave in again.

It was then arranged that one of Smith and Elder's young men should look through the manuscript, and make any few alterations which the taste of the public might require. It might be that the sonorous, and, if I may so express myself, magniloquent phraseology in which I was accustomed to invite the attention of the nobility and gentry to our last importations was not suited for the purposes of light literature, such as this. "In fiction, Mr. Robinson, your own unaided talents would doubtless make you great," said to me the editor of this Magazine; "but if I may be allowed an opinion, I do think that in the delicate task of composing memoirs a little assistance may perhaps be not inexpedient."

This was prettily worded; so what with this, and what with our Mr. Brown's poetry, I gave way; but I reserved to myself the right of an epistolary preface in my own name. So here it is.

Ladies and Gentlemen, – I am not a bit ashamed of my part in the following transaction. I have done what little in me lay to further British commerce. British commerce is not now what it was. It is becoming open and free like everything else that is British; – open to the poor man as well as to the rich. That bugbear Capital is a crumbling old tower, and is pretty nigh brought to its last ruin. Credit is the polished shaft of the temple on which the new world of trade will be content to lean. That, I take it, is the one great doctrine of modern commerce. Credit, – credit, – credit. Get credit, and capital will follow. Doesn't the word speak for itself? Must not credit be respectable? And is not the word "respectable" the highest term of praise which can be applied to the British tradesman?

Credit is the polished shaft of the temple. But with what are you to polish it? The stone does not come from the quarry with its gloss on. Man's labour is necessary to give it that beauteous exterior. Then wherewith shall we polish credit? I answer the question at once. With the pumice-stone and sand-paper of advertisement.

Different great men have promulgated the different means by which they have sought to subjugate the world. "Audacity – audacity – audacity," was the lesson which one hero taught. "Agitate – agitate – agitate," was the counsel of a second. "Register – register – register," of a third. But I say – Advertise, advertise, advertise! And I say it again and again – Advertise, advertise, advertise! It is, or should be, the Shibboleth of British commerce. That it certainly will be so I, George Robinson, hereby venture to prophesy, feeling that on this subject something but little short of inspiration has touched my eager pen.

There are those, – men of the old school, who cannot rouse themselves to see and read the signs of the time, men who would have been in the last ranks, let them have lived when they would, – who object to it that it is untrue, – who say that advertisements do not keep the promises which they make. But what says the poet, – he whom we teach our children to read? What says the stern moralist to his wicked mother in the play? "Assume a virtue if you have it not?" and so say I. "Assume a virtue if you have it not." It would be a great trade virtue in a haberdasher to have forty thousand pairs of best hose lying ready for sale in his warehouse. Let him assume that virtue if he have it not. Is not this the way in which we all live, and the only way in which it is possible to live comfortably. A gentleman gives a dinner party. His lady, who has to work all day like a dray-horse and scold the servants besides, to get things into order, loses her temper. We all pretty well know what that means. Well; up to the moment when she has to show, she is as bitter a piece of goods as may be. But, nevertheless, she comes down all smiles, although she knows that at that moment the drunken cook is spoiling the fish. She assumes a virtue, though she has it not; and who will say she is not right?

Well; I say again and again to all young tradesmen; – Advertise, advertise, advertise; – and don't stop to think too much about capital. It is a bugbear. Capital is a bugbear; and it is talked about by those who have it, – and by some that have not so much of it neither, – for the sake of putting down competition, and keeping the market to themselves.

There's the same game going on all the world over; and it's the natural game for mankind to play at. They who's up a bit is all for keeping down them who is down; and they who is down is so very soft through being down, that they've not spirit to force themselves up. Now I saw that very early in life. There is always going on a battle between aristocracy and democracy. Aristocracy likes to keep itself to itself; and democracy is just of the same opinion, only wishes to become aristocracy first.

We of the people are not very fond of dukes; but we'd all like to be dukes well enough ourselves. Now there are dukes in trade as well as in society. Capitalists are our dukes; and as they don't like to have their heels trod upon any more than the other ones, why they are always preaching up capital. It is their star and garter, their coronet, their ermine, their robe of state, their cap of maintenance, their wand of office, their noli me tangere. But stars and garters, caps and wands, and all other noli me tangeres, are gammon to those who can see through them. And capital is gammon. Capital is a very nice thing if you can get it. It is the desirable result of trade. A tradesman looks to end with a capital. But it's gammon to say that he can't begin without it. You might as well say a man can't marry unless he has first got a family. Why, he marries that he may have a family. It's putting the cart before the horse.

It's my opinion that any man can be a duke if so be it's born to him. It requires neither wit nor industry, nor any pushing nor go-ahead whatsoever. A man may sit still in his arm-chair, half asleep half his time, and only half awake the other, and be as good a duke as need be. Well; it's just the same in trade. If a man is born to a dukedom there, if he begins with a large capital, why, I for one would not thank him to be successful. Any fool could do as much as that. He has only to keep on polishing his own star and garter, and there are lots of people to swear that there is no one like him.

But give me the man who can be a duke without being born to it. Give me the man who can go ahead in trade without capital; who can begin the world with a quick pair of hands, a quick brain to govern them, and can end with a capital.

Well, there you are; a young tradesman beginning the world without capital. Capital, though it's a bugbear, nevertheless it's a virtue. Therefore, as you haven't got it, you must assume it. That's credit. Credit I take to be the belief of other people in a thing that doesn't really exist. When you go into your friend Smith's house, and find Mrs. S. all smiles, you give her credit for the sweetest of tempers. Your friend S. knows better; but then you see she's had wit enough to obtain credit. When I draw a bill at three months, and get it done, I do the same thing. That's credit. Give me credit enough, and I don't care a brass button for capital. If I could have but one wish, I would never ask a fairy for a second or a third. Let me have but unreserved credit, and I'll beat any duke of either aristocracy.

To obtain credit the only certain method is to advertise. Advertise, advertise, advertise. That is, assume, assume, assume. Go on assuming your virtue. The more you haven't got it, the more you must assume it. The bitterer your own heart is about that drunken cook and that idle husband who will do nothing to assist you, the sweeter you must smile. Smile sweet enough, and all the world will believe you. Advertise long enough, and credit will come.

But there must be some nous in your advertisements; there must be a system, and there must be some wit in your system. It won't suffice now-a-days to stick up on a blank wall a simple placard to say that you have forty thousand best hose just new arrived. Any wooden-headed fellow can do as much as that. That might have served in the olden times that we hear of, twenty years since; but the game to be successful in these days must be played in another sort of fashion. There must be some finish about your advertisements, something new in your style, something that will startle in your manner. If a man can make himself a real master of this art, we may say that he has learnt his trade, whatever that trade may be. Let him know how to advertise, and the rest will follow.

It may be that I shouldn't boast; but yet I do boast that I have made some little progress in this business. If I haven't yet practised the art in all its perfections, nevertheless I flatter myself I have learned how to practise it. Regarding myself as something of a master of this art, and being actuated by purely philanthropic motives in my wish to make known my experience, I now put these memoirs before the public.

It will, of course, be urged against me that I have not been successful in what I have already attempted, and that our house has failed. This is true. I have not been successful. Our house has failed. But with whom has the fault been? Certainly not in my department.

The fact is, and in this my preface I will not keep the truth back from a discerning public, that no firm on earth, – or indeed elsewhere, – could be successful in which our Mr. Jones is one of the partners. There is an overweening vanity about that man which is quite upsetting. I confess I have been unable to stand it. Vanity is always allied to folly, and the relationship is very close in the person of our Mr. Jones. Of Mr. Brown I will never bring myself to say one disrespectful word. He is not now what he was once. From the bottom of my heart I pity his misfortunes. Think what it must be to be papa to a Goneril and a Regan, – without the Cordelia. I have always looked on Mrs. Jones as a regular Goneril; and as for the Regan, why it seems to me that Miss Brown is likely to be Miss Regan to the end of the chapter.

No; of Mr. Brown I will say nothing disrespectful; but he never was the man to be first partner in an advertising firm. That was our mistake. He had old-fashioned views about capital which were very burdensome. My mistake was this, – that in joining myself with Mr. Brown, I compromised my principles, and held out, as it were, a left hand to capital. He had not much, as will be seen; but he thought a deal of what he had got, and talked a deal of it too. This impeded my wings. This prevented me from soaring. One cannot touch pitch and not be defiled. I have been untrue to myself in having had any dealings on the basis of capital; and hence has it arisen that hitherto I have failed.

I make these confessions hoping that they may be serviceable to trade in general. A man cannot learn a great secret, and the full use of a great secret, all at once. My eyes are now open. I shall not again make so fatal a mistake. I am still young. I have now learned my lesson more thoroughly, and I yet anticipate success with some confidence.

Had Mr. Brown at once taken my advice, had his few thousand pounds been liberally expended in commencing a true system of advertising, we should have been, – I can hardly surmise where we should have been. He was for sticking altogether to the old system. Mr. Jones was for mixing the old and the new, for laying in stock and advertising as well, with a capital of 4,000l! What my opinion is of Mr. Jones I will not now say, but of Mr. Brown I will never utter one word of disparagement.

I have now expressed what few words I wish to say on my own bottom. As to what has been done in the following pages by the young man who has been employed to look over these memoirs and put them into shape, it is not for me to speak. It may be that I think they might have read more natural-like had no other cook had a finger in the pie. The facts, however, are facts still. These have not been cooked.

Ladies and gentlemen, you who have so long distinguished our firm by a liberal patronage, to you I now respectfully appeal, and in showing to you a new article I beg to assure you with perfect confidence that there is nothing equal to it at the price at present in the market. The supply on hand is immense, but as a sale of unprecedented rapidity is anticipated, may I respectfully solicit your early orders? If not approved of the article shall be changed.

Ladies and gentlemen,

We have the honour to subscribe ourselves,

With every respect,

Your most obedient humble servants,

Brown, Jones, and Robinson,

Per George Robinson.

CHAPTER II

THE EARLY HISTORY OF OUR MR. BROWN, WITH SOME FEW WORDS OF MR. JONES

O Commerce, how wonderful are thy ways, how vast thy power, how invisible thy dominion! Who can restrain thee and forbid thy further progress? Kings are but as infants in thy hands, and emperors, despotic in all else, are bound to obey thee! Thou civilizest, hast civilized, and wilt civilize. Civilization is thy mission, and man's welfare thine appointed charge. The nation that most warmly fosters thee shall ever be the greatest in the earth; and without thee no nation shall endure for a day. Thou art our Alpha and our Omega, our beginning and our end; the marrow of our bones, the salt of our life, the sap of our branches, the corner-stone of our temple, the rock of our foundation. We are built on thee, and for thee, and with thee. To worship thee should be man's chiefest care, to know thy hidden ways his chosen study.

One maxim hast thou, O Commerce, great and true and profitable above all others; – one law which thy votaries should never transgress. "Buy in the cheapest market and sell in the dearest." May those divine words be ever found engraved on the hearts of Brown, Jones, and Robinson!

Of Mr. Brown, the senior member of our firm, it is expedient that some short memoir should be given. At the time at which we signed our articles in 185 – , Mr. Brown had just retired from the butter business. It does not appear that in his early youth he ever had the advantage of an apprenticeship, and he seems to have been employed in various branches of trade in the position, if one may say so, of an out-door messenger. In this capacity he entered the service of Mr. McCockerell, a retail butter dealer in Smithfield. When Mr. McCockerell died our Mr. Brown married his widow, and thus found himself elevated at once to the full-blown dignity of a tradesman. He and his wife lived together for thirty years, and it is believed that in the temper of his lady he found some alloy to the prosperity which he had achieved. The widow McCockerell, in bestowing her person upon Mr. Brown, had not intended to endow him also with entire dominion over her shop and chattels. She loved to be supreme over her butter tubs, and she loved also to be supreme over her till. Brown's views on the rights of women were more in accordance with the law of the land as laid down in the statutes. He opined that a femme couverte could own no property, not even a butter tub; – and hence quarrels arose.

After thirty years of contests such as these Mr. Brown found himself victorious, made so not by the power of arguments, nor by that of his own right arm, but by the demise of Mrs. Brown. That amiable lady died, leaving two daughters to lament their loss, and a series of family quarrels, by which she did whatever lay in her power to embarrass her husband, but by which she could not prevent him from becoming absolute owner of the butter business, and of the stock in trade.

The two young ladies had not been brought up to the ways of the counter; and as Mr. Brown was not himself especially expert at that particular business in which his money was embarked, he prudently thought it expedient to dispose of the shop and goodwill. This he did to advantage; and thus at the age of fifty-five he found himself again on the world with 4,000l. in his pocket.

At this period one of his daughters was no longer under his own charge. Sarah Jane, the eldest of the two, was already Mrs. Jones. She had been captivated by the black hair and silk waistcoat of Mr. Jones, and had gone off with him in opposition to the wishes of both parents. This, she was aware, was not matter of much moment, for the opposition of one was sure to bring about a reconciliation with the other. And such was soon the case. Mrs. Brown would not see her daughter, or allow Jones to put his foot inside the butter-shop. Mr. Brown consequently took lodgings for them in the neighbourhood, and hence a close alliance sprung up between the future partners.

At this crisis Maryanne devoted herself to her mother. It was admitted by all who knew her that Maryanne Brown had charms. At that time she was about twenty-four years of age, and was certainly a fine young woman. She was, like her mother, a little too much inclined to corpulence, and there may be those who would not allow that her hair was auburn. Mr. Robinson, however, who was then devotedly attached to her, was of that opinion, and was ready to maintain his views against any man who would dare to say that it was red.

There was a dash about Maryanne Brown at that period which endeared her greatly to Mr. Robinson. She was quite above anything mean, and when her papa was left a widower in possession of four thousand pounds, she was one of those who were most anxious to induce him to go to work with spirit in a new business. She was all for advertising; that must be confessed of her, though her subsequent conduct was not all that it should have been. Maryanne Brown, when tried in the furnace, did not come out pure gold; but this, at any rate, shall be confessed in her behalf, that she had a dash about her, and understood more of the tricks of trade than any other of her family.

Mrs. McCockerell died about six months after her eldest daughter's marriage. She was generally called Mrs. McCockerell in the neighbourhood of Smithfield, though so many years had passed since she had lost her right to that name. Indeed, she generally preferred being so styled, as Mr. Brown was peculiarly averse to it. The name was wormwood to him, and this was quite sufficient to give it melody in her ears.

The good lady died about six months after her daughter's marriage. She was struck with apoplexy, and at that time had not been reconciled to her married daughter. Sarah Jane, nevertheless, when she heard what had occurred, came over to Smithfield. Her husband was then in employment as shopman at the large haberdashery house on Snow Hill, and lived with his wife in lodgings in Cowcross Street. They were supported nearly entirely by Mr. Brown, and therefore owed to him at this crisis not only obedience, but dutiful affection.

When, however, Sarah Jane first heard of her mother's illness, she seemed to think that she couldn't quarrel with her father fast enough. Jones had an idea that the old lady's money must go to her daughters, that she had the power of putting it altogether out of the hands of her husband, and that having the power she would certainly exercise it. On this speculation he had married; and as he and his wife fully concurred in their financial views, it was considered expedient by them to lose no time in asserting their right. This they did as soon as the breath was out of the old lady's body.

Jones had married Sarah Jane solely with this view; and, indeed, it was highly improbable that he should have done so on any other consideration. Sarah Jane was certainly not a handsome girl. Her neck was scraggy, her arms lean, and her lips thin; and she resembled neither her father nor her mother. Her light brown, sandy hair, which always looked as though it were too thin and too short to adapt itself to any feminine usage, was also not of her family; but her disposition was a compound of the paternal and maternal qualities. She had all her father's painful hesitating timidity, and with it all her mother's grasping spirit. If there ever was an eye that looked sharp after the pence, that could weigh the ounces of a servant's meal at a glance, and foresee and prevent the expenditure of a farthing, it was the eye of Sarah Jane Brown. They say that it is as easy to save a fortune as to make one; and in this way, if in no other, Jones may be said to have got a fortune with his wife.

As soon as the breath was out of Mrs. McCockerell's body, Sarah Jane was there, taking inventory of the stock. At that moment poor Mr. Brown was very much to be pitied. He was a man of feeling, and even if his heart was not touched by his late loss, he knew what was due to decency. It behoved him now as a widower to forget the deceased lady's faults, and to put her under the ground with solemnity. This was done with the strictest propriety; and although he must, of course, have been thinking a good deal at that time as to whether he was to be a beggar or a rich man, nevertheless he conducted himself till after the funeral as though he hadn't a care on his mind, except the loss of Mrs. B.

Maryanne was as much on the alert as her sister. She had been for the last six months her mother's pet, as Sarah Jane had been her father's darling. There was some excuse, therefore, for Maryanne when she endeavoured to get what she could in the scramble. Sarah Jane played the part of Goneril to the life, and would have denied her father the barest necessaries of existence, had it not ultimately turned out that the property was his own.