John Arnold

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book ap…

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have re…

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Ma…

The only single, comprehensive textbook on all aspects of digital television The next few years will see a major revolution in the technology used to …