Thomas Bieger

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as…

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the …

Das vorliegende Buch stellt das Marketing und die Geschäftsprozesse als integralen Bestandteil des St. Galler Management-Modells dar. Behandelt werden…