How consumer research can help startups grow faster? Featuring Ksenia Sternina - VP of Ecommerce & UX Research at Arrival

Watch on YouTubeAbout 90% of startups fail. Why? How research can help startup to grow?What is a product-market fit? How and what kind of research can help to find it?The market is always changing. People, competition, and technology are changing. How research can help to see these changes?Henry Ford once said, "If I had asked people what they wanted, they would have said faster horses." How to test new technological product ideas? What is customer development?How to make a good guide for interviewing customers? What are the most common mistakes during customer interviews? What are the cultural differences in researching in different countries? Let’s say the UK vs USA and maybe other countries of your experience. Who should drive research in startups? Spoiler - founders themselves. Research vs intuition for entrepreneurs and marketers? What’s better? And useful links for diving deeper: Books: Trendwatching: 1) Online tools for competitor analysis. Services like Serpstat and Similarveb can help you find out their key metrics and search queries2) Analysis of short-term trends using Google Trends 3) Observing social media trends and sentiment  in Instagram, Pinterest4) Subscribing to sites that send out statistics and trends e.g., Glimps and Trendwatching 5) Miscellaneous research (e.g., consumer insights from Google and news analysis by business area6) Dedicated trend-watching sites and channels e.g. retail innovation, technology and tech startup;7) Conferences on trends in different 8) Movies and books about the future, trendspotter observation;9) Interviews with experts, futurologists, and trend watchers;