David Meerman Scott

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels,…

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The …

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The …

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels,…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest commun…

[b]The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information[/b] In the D…

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest commun…