Книги автора:
David Meerman Scott
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Get Seen. Online Video Secrets to Building Your Business
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and... Подробнее000
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Social Media Metrics. How to Measure and Optimize Your Marketing Investment
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now... Подробнее000
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Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent,... Подробнее000
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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on y... Подробнее000
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Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset ... Подробнее000
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailin... Подробнее000
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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers... Подробнее000
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The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change o... Подробнее000
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