Joseph Jaffe
Жанры и тэги:
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual…
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Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most…
ПодробнееLife After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most…
Подробнее
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…
ПодробнееJoin the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual…
ПодробнееFlip the Funnel. How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…
Подробнее
Z.E.R.O. Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, con…
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