Joseph Jaffe
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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual…
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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…
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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…
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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, con…
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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual…
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The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most…
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The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most…
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