Laidler-Kylander Nathalie
Жанры и тэги:
The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews…
ПодробнееThe Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews…
Подробнее