С первой фразы: Как увлечь читателя, используя когнитивную психологию
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8
T. D. Wilson, Strangers to Ourselves: Discovering the Adaptive Unconscious (Cambridge, MA: Belknap Press of Harvard University Press, 2002), 24.
9
R. Restak, The Naked Brain: How the Emerging Neurosociety Is Changing How We Live, Work, and Love (New York: Three Rivers Press, 2006), 24.
10
D. Eagleman, Incognito: The Secret Lives of the Brain (New York: Pantheon, 2011), 132.
11
A. Damasio, Self Comes to Mind: Constructing the Conscious Brain (New York: Pantheon, 2010), 293.
12
Там же, с. 173.
13
Там же, с. 296.
14
Pinker, How the Mind Works, 543 (см. introduction, n. 4).
15
B. Boyd, On the Origin of Stories: Evolution, Cognition, and Fiction (Cambridge, MA: Belknap Press of Harvard University Press, 2009), 393.
16
Лерер Д. Как мы принимаем решения. – М.: АСТ; Corpus, 2010.
17
R. Montague, Your Brain Is (Almost) Pelfect: How We Make Decisions (New York: Plume, 2007), 111.
18
C. Leavitt, Girls in Trouble (New York: St. Martin's Griffin, 2005): 1.
19
J. Irving, "Getting Started", in Writers on Writing, ed. R. Pack and J. Parini (Hanover, NH: University Press of New England, 1991), 101.
20
Джордж Э. Перед тем, как он ее застрелил. – М.: Эксмо; Домино, 2010.
21
Restak, Naked Brain, 77.
22
D. Devine, "Author's Attack on Da Vinci Code Best-Seller Brown," WalesOnline.co.uk, September 16, 2009, http://www.walesonline.co.uk/news/wales-news/2009/09/16/author-s-astonoshing-attack-on-da-vinci-code-best-seller-browm-91466-24700451.
23
Линдстром М. Buyology: Увлекательное путешествие в мозг современного потребителя. – М.: Альпина Бизнес Букс, 2012.
24
P. Simpson, Stylistics (London: Routledge, 2004), 115.
25
Boyd, On the Origin of Stories, 134 (см. ch. 1, n. 8).
26
Wilson, Strangers to Ourselves, 28 (см. ch. 1, n. 1).
27
Лерер Д. Как мы принимаем решения.