Jacked: The unauthorized behind-the-scenes story of Grand Theft Auto

When a demo was ready, he took the game to a prospective publisher in London, BMG Interactive. The company wooed Jones heartily, eager to get into business with the UK’s boy wonder of gaming. Jones left with a deal to deliver four games over the next thirteen months for Sony, Sega, and Nintendo. He retained ownership and received an estimated £3.4 million. “They will treat computer companies in the same way that they treat their music companies,” Jones effused to a reporter.

Back in the BMG office, Sam and the others booted up Race ’n’ Chase. There was just one problem: the game kind of sucked.