McDonald Malcolm
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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
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This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account man…
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