Книги автора:
Howard Moskowitz R.
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Viewpoints and Controversies in Sensory Science and Consumer Product Testing
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, ... Подробнее000
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Concept Research in Food Product Design and Development
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the tec... Подробнее000
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