Книги автора:
Alexander Osterwalder
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Value Proposition Design. How to Create Products and Services Customers Want
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of ev... Подробнее000
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt... Подробнее000
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Business Model You. A One-Page Method For Reinventing Your Career
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea ... Подробнее000
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Trend-Driven Innovation. Beat Accelerating Customer Expectations
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom... Подробнее000
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