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Martha Rogers

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Rules to Break and Laws to Follow. How Your Business Can Beat the Crisis of Short-Termism
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Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of busine…
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Managing Customer Relationships
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In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more cu…
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Rules to Break and Laws to Follow. How Your Business Can Beat the Crisis of Short-Termism
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Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of busine…
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