Don Peppers

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of busine…

[b]Every business on the planet is trying to maximize the value created by its customers [/b] Learn how to do it, step by step, in this newly revised …

In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more cu…