Mary Jo Hatch
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зарубежная деловая литература
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Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and …
ПодробнееTaking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and …
Подробнее