Scott Stratten
Жанры и тэги:
UnMarketing. Everything Has Changed and Nothing is Different
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…
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UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and …
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The Book of Business Awesome / The Book of Business UnAwesome
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…
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QR Codes Kill Kittens. How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundr…
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UnSelling. The New Customer Experience
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business act…
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