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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumer…
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Unlock your potential and achieve breakthrough performance in project management If you're looking for a more robust approach to project management–on…
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There are millions of pacemaker patients in the world and this number is increasing. It is not unusual for these patients to be cared for by clinician…
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Child Psychopathology presents an overview of the classification and diagnosis; genetic, sociological, and neuropsychiatric influences; and research a…
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This new edition provides the reader with the latest developments in clinical psychology. An excellent text for introducing and motivating students to…
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One of the most widely used tools in statistical forecasting, single equation regression models is examined here. A companion to the author's earlier …
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Bestselling author Bruce Schneier offers his expert guidance on achieving security on a network Internationally recognized computer security expert Br…
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Miami Vice captures the glitter and glamour embodied by Crockett and Tubbs and offers students an anatomy of a ground-breaking work in the police proc…
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A uniquely accessible book for general measure and integration, emphasizing the real line, Euclidean space, and the underlying role of translation in …
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A breakthrough sourcebook to the challenges and solutions for mobile database systems This text enables readers to effectively manage mobile database …
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The book investigates the ways in which state-centred approaches to international relations have limited our understanding of global, political, econo…
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In this thought-provoking, passionately written book, Bernard Mayer—an internationally acclaimed leader in the field—dares practitioners to ask the ha…
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This time honoured classic has been re-built completely: after six editions the editor has decided that a radical revision is necessary. The new editi…
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Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the…
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The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global ap…
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This book provides an up to date reference for healthcare professionals working in palliative care. It provides an overview of resuscitation in pallia…
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This book explores the significance of Julius Caesar to different periods, societies and people from the 50s BC through to the twenty-first century. T…
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With nutrition now recognised as a crucial part of the prevention and treatment of many human diseases and conditions, it is now more essential than e…
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Operational Risk Management offers peace of mind to business and government leaders who want their organizations to be ready for any contingency, no m…
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Wealth Management Planning addresses the major UK tax issues affecting wealth management planning for both the UK domiciled and non-UK domiciled indiv…
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A comprehensive review of the Finite Element Method (FEM), this book provides the fundamentals together with a wide range of applications in civil, me…
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This book introduces Mark Twain through close readings of his seven major works, including Tom Sawyer, Huckleberry Finn, Connecticut Yankee and Pudd’n…
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This authoritative survey of Britain in the later Middle Ages comprises 28 chapters written by leading figures in the field. Covers social, economic, …
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With the idea of “deep learning” having now become the key to this new generation of solutions, major technological players in the business intelligen…
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Digital sound synthesis has long been approached using standard digital filtering techniques. Newer synthesis strategies, however, make use of physica…
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A Petri net is a mathematical representation of a network. This book first introduces the basic models including time and stochastic extensions, in pa…
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SciFinder® is rapidly becoming a preferred means to access scientific information in industry and universities worldwide. It accesses databases which …
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This book examines how money, in the absence of interest (Riba) and money market can become an endogenous variable of an economic system. It further t…
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This book covers the full development life cycle for professional GUI design in Java, from cost estimation and design to coding and testing. Focuses o…
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Praise for The Art & Science of Technology Transfer «Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insig…
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This first book to cover different injection techniques not only provides a comprehensive overview of methodologies and instrumentation, it also cover…
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The methods by which a student becomes a speech and language therapist have developed since the 1970s and have been influenced by different models of …
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The first book to focus on the social impact of warfare and the Roman army in Late Antiquity. Explores the implications of war and the army in a broad…
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Real-world help for companies combating fraud – from major management fraud to fraudulent financial reporting From the author’s more than thirty years…
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This latest contribution to the FAAM series provides a comprehensive and up to date discussion of anaesthetic management in pregnancy, during delivery…
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According to evolutionary biologists, we are the minders of our genes. But, as Christopher Badcock points out in this book, it is only recently that e…
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Written by one of the pioneers of 2D X-Ray Diffraction, this useful guide covers the fundamentals, experimental methods and applications of two-dimens…
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A coherent and integrated account of the leading UML 2 semantics work and the practical applications of UML semantics development With contributions f…
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The first systematic, book-length treatment of the subject. Begins with a general introduction and the formal mathematical background behind qualitati…
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Written as a companion text to Dr Hesselson’s first book about pacing, Simplified Interpretation of ICD Electrograms focuses on teaching an understand…
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An authoritative book on one of the most fundamental and contentious issues for health care professionals Fully updated to include provisions of the M…
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