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Nonprofit Internet Strategies. Best Practices for Marketing, Communications, and Fundraising Success
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to int…
ПодробнееEmail Marketing. An Hour a Day
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketin…
ПодробнееDigital Photos, Movies, and Music Gigabook For Dummies
Introducing the most complete digital media reference available-more than 900 pages of fun and easy instructions and tips on digital photography, digi…
ПодробнееInterest Rate Risk Modeling. The Fixed Income Valuation Course
The definitive guide to fixed income valuation and risk analysis The Trilogy in Fixed Income Valuation and Risk Analysis comprehensively covers the mo…
ПодробнееProfessional DotNetNuke ASP.NET Portals
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ПодробнееHandbook of Usability Testing. How to Plan, Design, and Conduct Effective Tests
Whether it's software, a cell phone, or a refrigerator, your customer wants – no, expects – your product to be easy to use. This fully revised handboo…
ПодробнееBeginning ASP.NET 1.0 with Visual Basic.NET
What is this book about? ASP.NET 1.0 is the final release of Microsoft's Active Server Pages (ASP). It is a powerful server-based technology designed …
ПодробнееI Didn't See It Coming. The Only Book You'll Ever Need to Avoid Being Blindsided in Business
Praise For I Didn't See It Coming «In the fiercely competitive world of business, these authors learned how to play the game with skill and competence…
ПодробнееThe Vest Pocket CPA
The newly updated fast-reference problem solver The Vest Pocket CPA-the convenient, comprehensive reference professionals have relied on for nearly fi…
ПодробнееKellogg on Branding. The Marketing Faculty of The Kellogg School of Management
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and…
ПодробнееThe Entrepreneurial Investor. The Art, Science, and Business of Value Investing
The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a li…
ПодробнееPrecision Marketing. The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and tr…
ПодробнееThe Source of Success. Five Enduring Principles at the Heart of Real Leadership
In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic…
ПодробнееHigh Performing Investment Teams. How to Achieve Best Practices of Top Firms
High Performing Investment Teams «Although most leaders agree teamwork is important, few businesses effectively build collaborative, synchronized team…
ПодробнееStrategic Communications for Nonprofits. A Step-by-Step Guide to Working with the Media
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helpin…
ПодробнееSQL Functions Programmer's Reference
Gives programmers two-in-one coverage, with both a «how-to» on SQL functions and a complete SQL functions reference SQL is the standard language for d…
ПодробнееProfessional Red Hat Enterprise Linux 3
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ПодробнееMeasuring and Controlling Interest Rate and Credit Risk
Measuring and Controlling Interest Rate and Credit Risk provides keys to using derivatives to control interest rate risk and credit risk, and controll…
ПодробнееCocoon 2 Programming. Web Publishing with XML and Java
Thanks to the tireless efforts of open-source developers, Cocoon has quickly gained visibility as the preeminent XML-based Web publishing framework. U…
ПодробнееCISSP: Certified Information Systems Security Professional Study Guide
Here's the book you need to prepare for the challenging CISSP exam from (ISC)-2. This revised edition was developed to meet the exacting requirements …
ПодробнееThe Power of Inclusion. Unlock the Potential and Productivity of Your Workforce
There is an enormous amount of wasted potential within organizations today because most do not adequately tap in to the wealth of human capital availa…
ПодробнееBlack Stars of the Harlem Renaissance
AFRICAN AMERICAN HISTORY COMES TO LIFE Discover why young people all over the country are reading the Black Stars biographies of African American hero…
ПодробнееAttracting Investors. A Marketing Approach to Finding Funds for Your Business
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? …
ПодробнееProfessional Python Frameworks. Web 2.0 Programming with Django and Turbogears
As two of the leading MVC web frameworks for Python, Django and TurboGears allow you to develop and launch sites in a fraction of the time compared to…
ПодробнееHow to Teach English Language Learners. Effective Strategies from Outstanding Educators, Grades K-6
This hands-on book offers teachers a much-needed resource that will help maximize learning for English Language Learners (ELLs). How to Teach English …
ПодробнееCabling. The Complete Guide to Network Wiring
The physical linkages responsible for carrying a company's data continue to be the most neglected components of the typical network—to the extent that…
ПодробнееEnlightened Power: How Women are Transforming the Practice of Leadership
How are women transforming the practice of leadership in the 21st century? Enlightened Power is a first-of-a-kind book that answers this question–and …
ПодробнееDeploying and Administering Windows Vista Bible
Although analysts expect the majority of enterprises to tread slowly into migration, there certainly will be early adopters, as there are with any sys…
ПодробнееHacking Wireless Networks For Dummies
Become a cyber-hero – know the common wireless weaknesses «Reading a book like this one is a worthy endeavor toward becoming an experienced wireless s…
ПодробнееThe Aggressive Conservative Investor
"The Aggressive Conservative Investor will never go out of date. Regulation, disclosure, and other things may change, but the general approach and min…
ПодробнееThe Structured Credit Handbook
The Structured Credit Handbook is a comprehensive introduction to all types of credit-linked financial instruments. This book provides state-of-the-ar…
ПодробнееThe EVA Challenge. Implementing Value-Added Change in an Organization
The co-founder of EVA shows how to apply it in today's new economy EVA-economic valued added-is a measure of the true financial performance of a compa…
ПодробнееMoney Management For Canadians All-in-One Desk Reference For Dummies
All the information you need to manage your money wisely in one great guide Looking to expand your knowledge of money management? This all-in-one reso…
ПодробнееMCSA / MCSE: Windows Server 2003 Upgrade Study Guide. Exams 70-292 and 70-296
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ПодробнееJoe Wilson and the Creation of Xerox
"Charley Ellis has written a magnificent portrait, capturing the indomitable spirit of Joe Wilson and his instinctive understanding of the need for an…
ПодробнееEnterprise Marketing Management. The New Science of Marketing
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revo…
ПодробнееSouth of 49. The Canadian Guide to Buying Residential Real Estate in the United States
"South of 49 is a must-read for anyone wanting to buy real estate in the United States. This groundbreaking book is jammed full of practical informati…
ПодробнееResearching Your Family History Online For Dummies
Praise for the 1st Edition «Easy to read yet filled with facts and information, this is a solid reference guide with everything for the beginner – and…
ПодробнееThe Budget-Building Book for Nonprofits. A Step-by-Step Guide for Managers and Boards
This best-selling nuts-and-bolts workbook, now in its second edition, has become the gold standard for nonprofit managers and boards who must work thr…
ПодробнееBlackboard For Dummies
Use the quick-start guide to create your course in a flash Post course materials, give quizzes, facilitate discussions, and handle grades You're an ed…
ПодробнееThe Leadership Pipeline. How to Build the Leadership-Powered Company
Together, these authors have more first-hand experience in leadership development and succession planning than you're likely to find anywhere else. An…
ПодробнееActionScript 3.0 Bible
This description refers to the first edition of ActionScript 3.0 Bible. For the greatly revised and updated second edition published in April 2010, se…
ПодробнееProfessional SQL Server Reporting Services
What is this book about? SQL Server Reporting Services is the customizable reporting solution for report designers and programmers. This hands-on guid…
ПодробнееI Should Be Burnt Out By Now... So How Come I'm Not?. How You Can Survive and Thrive in Today's Uncertain World
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ПодробнееMortgage-Backed Securities. Products, Structuring, and Analytical Techniques
An in-depth look at the latest innovations in mortgage-backed securities The largest sector of the fixed-income market is the mortgage market. Underst…
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