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Nonprofit Internet Strategies. Best Practices for Marketing, Communications, and Fundraising Success
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Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to int…
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Email Marketing. An Hour a Day
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If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketin…
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Digital Photos, Movies, and Music Gigabook For Dummies
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Introducing the most complete digital media reference available-more than 900 pages of fun and easy instructions and tips on digital photography, digi…
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Interest Rate Risk Modeling. The Fixed Income Valuation Course
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The definitive guide to fixed income valuation and risk analysis The Trilogy in Fixed Income Valuation and Risk Analysis comprehensively covers the mo…
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Professional DotNetNuke ASP.NET Portals
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Professional DotNetNuke ASP.NET Portals DotNetNuke, the popular ASP.NET open source application, is sweeping through the ranks of ASP.NET and Web deve…
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Handbook of Usability Testing. How to Plan, Design, and Conduct Effective Tests
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Whether it's software, a cell phone, or a refrigerator, your customer wants – no, expects – your product to be easy to use. This fully revised handboo…
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Beginning ASP.NET 1.0 with Visual Basic.NET
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What is this book about? ASP.NET 1.0 is the final release of Microsoft's Active Server Pages (ASP). It is a powerful server-based technology designed …
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I Didn't See It Coming. The Only Book You'll Ever Need to Avoid Being Blindsided in Business
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Praise For I Didn't See It Coming «In the fiercely competitive world of business, these authors learned how to play the game with skill and competence…
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The Vest Pocket CPA
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The newly updated fast-reference problem solver The Vest Pocket CPA-the convenient, comprehensive reference professionals have relied on for nearly fi…
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Kellogg on Branding. The Marketing Faculty of The Kellogg School of Management
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and…
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The Entrepreneurial Investor. The Art, Science, and Business of Value Investing
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The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a li…
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Precision Marketing. The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
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Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and tr…
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The Source of Success. Five Enduring Principles at the Heart of Real Leadership
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In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic…
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High Performing Investment Teams. How to Achieve Best Practices of Top Firms
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High Performing Investment Teams «Although most leaders agree teamwork is important, few businesses effectively build collaborative, synchronized team…
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Strategic Communications for Nonprofits. A Step-by-Step Guide to Working with the Media
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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helpin…
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SQL Functions Programmer's Reference
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Gives programmers two-in-one coverage, with both a «how-to» on SQL functions and a complete SQL functions reference SQL is the standard language for d…
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Professional Red Hat Enterprise Linux 3
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What is this book about? Professional Red Hat Enterprise Linux 3 is a complete professional guide to setting up, configuring, and deploying Red Hat En…
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Measuring and Controlling Interest Rate and Credit Risk
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Measuring and Controlling Interest Rate and Credit Risk provides keys to using derivatives to control interest rate risk and credit risk, and controll…
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Cocoon 2 Programming. Web Publishing with XML and Java
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Thanks to the tireless efforts of open-source developers, Cocoon has quickly gained visibility as the preeminent XML-based Web publishing framework. U…
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CISSP: Certified Information Systems Security Professional Study Guide
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Here's the book you need to prepare for the challenging CISSP exam from (ISC)-2. This revised edition was developed to meet the exacting requirements …
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The Power of Inclusion. Unlock the Potential and Productivity of Your Workforce
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There is an enormous amount of wasted potential within organizations today because most do not adequately tap in to the wealth of human capital availa…
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Black Stars of the Harlem Renaissance
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AFRICAN AMERICAN HISTORY COMES TO LIFE Discover why young people all over the country are reading the Black Stars biographies of African American hero…
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Attracting Investors. A Marketing Approach to Finding Funds for Your Business
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Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? …
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Professional Python Frameworks. Web 2.0 Programming with Django and Turbogears
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As two of the leading MVC web frameworks for Python, Django and TurboGears allow you to develop and launch sites in a fraction of the time compared to…
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How to Teach English Language Learners. Effective Strategies from Outstanding Educators, Grades K-6
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This hands-on book offers teachers a much-needed resource that will help maximize learning for English Language Learners (ELLs). How to Teach English …
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Cabling. The Complete Guide to Network Wiring
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The physical linkages responsible for carrying a company's data continue to be the most neglected components of the typical network—to the extent that…
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Enlightened Power: How Women are Transforming the Practice of Leadership
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How are women transforming the practice of leadership in the 21st century? Enlightened Power is a first-of-a-kind book that answers this question–and …
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Deploying and Administering Windows Vista Bible
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Although analysts expect the majority of enterprises to tread slowly into migration, there certainly will be early adopters, as there are with any sys…
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Hacking Wireless Networks For Dummies
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Become a cyber-hero – know the common wireless weaknesses «Reading a book like this one is a worthy endeavor toward becoming an experienced wireless s…
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The Aggressive Conservative Investor
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"The Aggressive Conservative Investor will never go out of date. Regulation, disclosure, and other things may change, but the general approach and min…
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The Structured Credit Handbook
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The Structured Credit Handbook is a comprehensive introduction to all types of credit-linked financial instruments. This book provides state-of-the-ar…
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The EVA Challenge. Implementing Value-Added Change in an Organization
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The co-founder of EVA shows how to apply it in today's new economy EVA-economic valued added-is a measure of the true financial performance of a compa…
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Money Management For Canadians All-in-One Desk Reference For Dummies
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All the information you need to manage your money wisely in one great guide Looking to expand your knowledge of money management? This all-in-one reso…
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MCSA / MCSE: Windows Server 2003 Upgrade Study Guide. Exams 70-292 and 70-296
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Here's the book you need to prepare for Exams 70-292 and 70-296. This Study Guide provides: In-depth coverage of every exam objective Practical inform…
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Joe Wilson and the Creation of Xerox
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"Charley Ellis has written a magnificent portrait, capturing the indomitable spirit of Joe Wilson and his instinctive understanding of the need for an…
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Enterprise Marketing Management. The New Science of Marketing
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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revo…
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South of 49. The Canadian Guide to Buying Residential Real Estate in the United States
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"South of 49 is a must-read for anyone wanting to buy real estate in the United States. This groundbreaking book is jammed full of practical informati…
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Researching Your Family History Online For Dummies
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Praise for the 1st Edition «Easy to read yet filled with facts and information, this is a solid reference guide with everything for the beginner – and…
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The Budget-Building Book for Nonprofits. A Step-by-Step Guide for Managers and Boards
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This best-selling nuts-and-bolts workbook, now in its second edition, has become the gold standard for nonprofit managers and boards who must work thr…
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Blackboard For Dummies
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Use the quick-start guide to create your course in a flash Post course materials, give quizzes, facilitate discussions, and handle grades You're an ed…
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The Leadership Pipeline. How to Build the Leadership-Powered Company
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Together, these authors have more first-hand experience in leadership development and succession planning than you're likely to find anywhere else. An…
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ActionScript 3.0 Bible
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This description refers to the first edition of ActionScript 3.0 Bible. For the greatly revised and updated second edition published in April 2010, se…
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Professional SQL Server Reporting Services
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What is this book about? SQL Server Reporting Services is the customizable reporting solution for report designers and programmers. This hands-on guid…
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I Should Be Burnt Out By Now... So How Come I'm Not?. How You Can Survive and Thrive in Today's Uncertain World
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"An uplifting ready for anyone with a hectic and stressful life, which is, let's face it, all of us." – Neil Bradford, Managing Director, Forrester No…
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Mortgage-Backed Securities. Products, Structuring, and Analytical Techniques
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An in-depth look at the latest innovations in mortgage-backed securities The largest sector of the fixed-income market is the mortgage market. Underst…
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