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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the bel…

"The flip-side of Patterns, AntiPatterns provide developers with formal descriptions of common development gaffes that can derail a project along with…

An expanded, updated, and retitled edition of HTML Bible, examining HTML, XHTML-a set of extensions to HTML to make it more like XML-and cascading sty…

Bayesian Methods in Finance provides a detailed overview of the theory of Bayesian methods and explains their real-world applications to financial mod…

"This book fills a very important gap in the mindset of the bond structurer and the investor. Often, the two disciplines approach their tasks ignorant…

If you want to change the world, you'll want to read Inspired Philanthropy. Tracy Gary and Melissa Kohner show you how social change happens. No matte…

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to int…

You can build on this foundation Whether construction is your livelihood or you're just planning a home addition, you need to know the latest about ma…

Written by the authors of the Common Warehouse Metamodel (CWM) specification, this book is the official and authoritative developer's guide Provides a…

Filled with a comprehensive collection of information from experts in the commodity investment industry, this detailed guide shows readers how to succ…

An organizational guide to assessing, measuring, and building leadership capacity Leadership capacity has emerged as a key source of competitive advan…

Praise for The Online Advertising Playbook «Finally, someone has documented all we know about online advertising and how to do it right. As much as th…

What do you get when you cross a journalist and a banker? A brewery, of course. «A great city should have great beer. New York finally has, thanks to …

"A terrific read not only for senior leaders and executives but also for employees seeking growth in complex organizations. Goldstein and Read dissect…

In The Missional Leader, consultants Alan Roxburgh and Fred Romanuk give church and denominational leaders, pastors, and clergy a clear model for lead…

Money is the number one problem area for couples because money isn't simply about dollars and cents. If you scratch the surface of almost any money is…

A cutting-edge response to Ralph Kimball's challenge to the data warehouse community that answers some tough questions about the effectiveness of the …

Praise for The handbook of Financing Growth «Once again, Kenneth Marks and company have hit the mark with a comprehensive analysis of corporate and co…

Reveals new methodologies for asset pricing within a global asset allocation framework. Contains cutting-edge empirical research on global markets and…

A comprehensive guide to understanding the world of financial management and analysis This complement to the bestselling Financial Management and Anal…

Covering all aspects of the Unix operating system and assuming no prior knowledge of Unix, this book begins with the fundamentals and works from the g…

The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all aspects of fi…

Use the quick-start guide to create your course in a flash Post course materials, give quizzes, facilitate discussions, and handle grades You're an ed…

Every woman experiences the menopause in different ways, so you need to know what to expect in order to help yourself. This book explains the various …

What is this book about? Beginning PHP5 is a complete tutorial in PHP5's language features and functionality, beginning with the basics and building u…

America’s Bubble Economy is the first book to focus on several simultaneous financial bubbles that are interacting to temporarily boost—and ultimately…

America's most trusted tax advice, backed by detailed citations of authoritative tax references J.K. Lasser's Your Income Tax Professional Edition 201…

Uses the straightforward For Dummies style to show Linux and Windows users how to use the OpenOffice.org desktop productivity suite OpenOffice.org has…

The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a li…

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketin…

Investment Mathematics provides an introductory analysis of investments from a quantitative viewpoint, drawing together many of the tools and techniqu…

The unique story of Wall Street legend Joe Grano—six defining moments in courage, leadership, and determination that will inspire readers of every age…

The most trusted source for studying the GMAT test, written by GMAC – the creators of the exam. The Official Guide to the GMAT, 13th Edition is the mo…

Here's the book you need to prepare for exam 1D0-410, CIW Foundations. This study guide provides: In-depth coverage of official exam objective groups …

In the new edition of this practical guide, master photographer Ellen Anon and digital-imaging expert Tim Grey show you how to capture the beauty of n…

Here's the book you need to prepare for Exam 70-291, Implementing, Managing, and Maintaining a Microsoft Windows Server 2003 Network Infrastructure. T…

Here is a completely updated edition of the best-selling Resolving Conflicts at Work. This definitive and comprehensive work provides a handy guide fo…

The Bullish Thinking Guide for Managers serves as an educational tool for proactively dealing with emotional distress that may affect advisors in the …

Praise for Morningstar Guide to Mutual Funds «Picking actively managed mutual funds is no mean challenge. And as the recent era underscores, past perf…

As the most radical change to the Office interface in its history, the Ribbon replaces the traditional menu bar and toolbars and requires a new set of…

Combining the rational, logical instincts of the left brain with the passionate and artful skills of the right brain, this book offers a leadership ap…

You don't have to be a high-tech wizard to understand the Revit software using Introducing Revit Architecture 2009: BIM for Beginners, the perfect gui…

The Structured Credit Handbook is a comprehensive introduction to all types of credit-linked financial instruments. This book provides state-of-the-ar…

Praise for Investment Management «A compelling analysis of the challenges of investment management, and why investment management firms require innova…

See how to use Skype for secure chats and connect SkypeOut and SkypeIN. Here's the fun and easy way (r) to understand all the hype about Skype and mak…