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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relatio…

A cutting-edge response to Ralph Kimball's challenge to the data warehouse community that answers some tough questions about the effectiveness of the …

Reveals new methodologies for asset pricing within a global asset allocation framework. Contains cutting-edge empirical research on global markets and…

Written by the authors of the Common Warehouse Metamodel (CWM) specification, this book is the official and authoritative developer's guide Provides a…

Praise for Investment Management «A compelling analysis of the challenges of investment management, and why investment management firms require innova…

You can build on this foundation Whether construction is your livelihood or you're just planning a home addition, you need to know the latest about ma…

The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all aspects of fi…

What do you get when you cross a journalist and a banker? A brewery, of course. «A great city should have great beer. New York finally has, thanks to …

"A terrific read not only for senior leaders and executives but also for employees seeking growth in complex organizations. Goldstein and Read dissect…

A comprehensive guide to financial econometrics Financial econometrics is a quest for models that describe financial time series such as prices, retur…

America’s Bubble Economy is the first book to focus on several simultaneous financial bubbles that are interacting to temporarily boost—and ultimately…

Praise for The Online Advertising Playbook «Finally, someone has documented all we know about online advertising and how to do it right. As much as th…

Praise for The handbook of Financing Growth «Once again, Kenneth Marks and company have hit the mark with a comprehensive analysis of corporate and co…

Technology professionals seeking higher-paying security jobs need to know security fundamentals to land the job-and this book will help Divided into t…

"This book fills a very important gap in the mindset of the bond structurer and the investor. Often, the two disciplines approach their tasks ignorant…

An organizational guide to assessing, measuring, and building leadership capacity Leadership capacity has emerged as a key source of competitive advan…

Here is a completely updated edition of the best-selling Resolving Conflicts at Work. This definitive and comprehensive work provides a handy guide fo…

Use the quick-start guide to create your course in a flash Post course materials, give quizzes, facilitate discussions, and handle grades You're an ed…

Every woman experiences the menopause in different ways, so you need to know what to expect in order to help yourself. This book explains the various …

Filled with a comprehensive collection of information from experts in the commodity investment industry, this detailed guide shows readers how to succ…

Money is the number one problem area for couples because money isn't simply about dollars and cents. If you scratch the surface of almost any money is…

You don't have to be a high-tech wizard to understand the Revit software using Introducing Revit Architecture 2009: BIM for Beginners, the perfect gui…

Uses the straightforward For Dummies style to show Linux and Windows users how to use the OpenOffice.org desktop productivity suite OpenOffice.org has…

The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a li…

In The Missional Leader, consultants Alan Roxburgh and Fred Romanuk give church and denominational leaders, pastors, and clergy a clear model for lead…

Combining the rational, logical instincts of the left brain with the passionate and artful skills of the right brain, this book offers a leadership ap…

An expanded, updated, and retitled edition of HTML Bible, examining HTML, XHTML-a set of extensions to HTML to make it more like XML-and cascading sty…

The most trusted source for studying the GMAT test, written by GMAC – the creators of the exam. The Official Guide to the GMAT, 13th Edition is the mo…

Here's the book you need to prepare for exam 1D0-410, CIW Foundations. This study guide provides: In-depth coverage of official exam objective groups …

A comprehensive guide to understanding the world of financial management and analysis This complement to the bestselling Financial Management and Anal…

"The flip-side of Patterns, AntiPatterns provide developers with formal descriptions of common development gaffes that can derail a project along with…

Written by an expert in the field of technology training and author of nearly two dozen titles, this complete guide offers readers thorough yet clear …

The Bullish Thinking Guide for Managers serves as an educational tool for proactively dealing with emotional distress that may affect advisors in the …

Praise for Morningstar Guide to Mutual Funds «Picking actively managed mutual funds is no mean challenge. And as the recent era underscores, past perf…

What is this book about? Beginning PHP5 is a complete tutorial in PHP5's language features and functionality, beginning with the basics and building u…

Covering all aspects of the Unix operating system and assuming no prior knowledge of Unix, this book begins with the fundamentals and works from the g…

Here's the book you need to prepare for Exam 70-291, Implementing, Managing, and Maintaining a Microsoft Windows Server 2003 Network Infrastructure. T…

The Structured Credit Handbook is a comprehensive introduction to all types of credit-linked financial instruments. This book provides state-of-the-ar…

The unique story of Wall Street legend Joe Grano—six defining moments in courage, leadership, and determination that will inspire readers of every age…

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketin…

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to int…

Presented by The Drucker Foundation «Austin has uncovered the common elements and key strategies that make for effective collaborations.... In The Col…

Bayesian Methods in Finance provides a detailed overview of the theory of Bayesian methods and explains their real-world applications to financial mod…

In this one-of-a-kind «how-to» guide, Joseph Hooper and Aaron Zalewski provide step-by-step instructions for generating large monthly cash returns fro…

In the new edition of this practical guide, master photographer Ellen Anon and digital-imaging expert Tim Grey show you how to capture the beauty of n…