Laurie Young

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…