Маркетинг, PR, реклама

Главные секреты продаж без звонков – в аудиоформате саммари! Для всех, кто хочет увеличить продажи через мессенджеры и освоить новые техники коммуник…

Интернет-маркетинг — то, про что слышали все, но понимают единицы. Эта книга может стать вашим проводником в мир маркетинга. Особенно актуальной она б…

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How t…

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual…

Как продавать ручную работу в интернете, как зарабатывать на своих мастер-классах? Татьяна Лукьянова, создатель курса «Желтая кнопка», автор и ведущая…

Тема продаж в переписке сейчас одна из самых актуальных на рынке. Все хотят узнать, как легко продавать свои услуги/продукты и затрачивать минимум вре…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basi…

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketin…

PR – больше чем профессия, это путешествие длиною в жизнь. Именно об этом моя книга «Рожденная с отраслью», повествующая об архитектуре профессии 1994…

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and pro…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic …

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, вн…

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisti…

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how compani…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …

Автор пособия кратко, но емко и в доступной форме освещает проблематику, содержащуюся в федеральных государственных образовательных стандартах (ФГОС) …

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken …

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

В учебнике изложены теоретические основы маркетинга гостиничного предприятия. Рассматриваются важнейшие вопросы дисциплины: туристский продукт, привле…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really don…

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the…

В курсе рассматриваются товароведный аспект проблемы, в частности сущ-ность и роль, критерии и факторы, методы оценки конкурентоспособности, роль конк…

A solid introduction to materials management and the tools needed to create a world-class materials management program This nuts-and-bolts guide prese…

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you th…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

From best-selling author Jeffrey J. Fox, how the savvy see opportunity – and capitalize on it Economic downturns separate the winning companies from t…

В курсе на основе анализа российского и зарубежного законодательства рассматриваются теоретические основы авторского права, его понятие, объекты, субъ…

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of ad…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

В учебнике раскрывается содержание и специфика маркетинга в сети Интернет, приводятся конкретные направления и примеры использования инструментов марк…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more t…

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your c…

Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offer…

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…