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Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really don…

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the…

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…

A solid introduction to materials management and the tools needed to create a world-class materials management program This nuts-and-bolts guide prese…

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you th…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

From best-selling author Jeffrey J. Fox, how the savvy see opportunity – and capitalize on it Economic downturns separate the winning companies from t…

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even …

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of ad…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more t…

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your c…

Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offer…

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention on…

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How t…

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual…

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of m…

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basi…

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketin…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic …

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how compani…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their adv…

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken …

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the la…