Маркетинг, PR, реклама

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of m…

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Это саммари – сокращенная версия книги «Тайны трафика. Секретный учебник по наполнению веб-сайтов и воронок продаж клиентами вашей мечты» Рассела Бран…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly posit…

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience a…

Главная цель – помочь новичкам самой популярной и высокооплачиваемой профессии лешмейкер разобраться в системе построения отношений с клиентами, науч…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes i…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

Маркетинг, как дисциплина и отдельное направление в рекламе возник не так давно, о нем говорят чуть больше 100 лет и принято выделять этапность маркет…

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their adv…

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Это саммари – сокращенная версия книги. Только самые ценные мысли, идеи, кейсы, примеры. Обычные книги о продвижении в соцсетях и поисковых машинах у…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the la…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

Книга подойдет для предпринимателей и для тех, кто хочет освоить новую профессию или начать зарабатывать на сайтах. Цель книги — объяснить максимально…

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracki…

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and …

Как суметь выделиться среди сотен тысяч конкурентов, найти крупных клиентов и интересные проекты? Ответы – в этой книге. Автор описывает уникальную си…

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even …

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

Подробно рассмотрено создание сайта с использованием CMS WordPress: выбор хостинга, подключение домена, установка шаблонов и плагинов. Рассказано о на…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

Организация, стремящаяся обезопасить свой бизнес в сфере реализации, ориентируется на разветвленную и гибкую сеть распределения продукции, которая иск…

Книга рассматривает малоисследованный аспект технического писательства и продвижения: ведение технического блога. Автор книги Антон Поляков, много лет…

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention on…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

Яндекс Директ, Google Ads, лендинг пейдж. Вы точно сталкивались с этими понятиями, если вы бизнесмен, маркетолог или фрилансер. И неважно какой у вас …

В доступной и понятной форме, на наглядных примерах рассказывается об этапах работы над постами для наиболее популярных социальных сетей: «ВКонтакте»,…