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You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you …

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy…

Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with c…

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, …

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Face…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a cle…

Design and implement the ideal customer focus Anticipate provides business readers with a practical how-to approach for taking their customer-supplier…

Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make mone…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generation…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This …

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

Manage and improve your organization's agile transformation Adopting an enterprise agile framework is a radical organizational change, and this book w…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyz…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers …

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

Заключить сделку – это все равно что соблазнить женщину. Нужно быть настойчивым, но не навязчивым. Уверенным в себе, но не самовлюбленным. Так почему …

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service…

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student …

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

Автор бестселлеров Райнер Цительман раскрывает методы самопиара и продвижения, с помощью которых личности из самых разных сфер жизни – науки, спорта, …

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time…

Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of…

Как убедить спонсоров поддержать арт-проект? Где найти ту самую компанию, которая захочет поддержать ресурсами вашу идею? Что написать в предложении о…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expe…

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet a…

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dime…

В учебнике раскрыты технологии исследований, управления и развития компании с точки зрения маркетинга. Рассмотрены современные концепции маркетинга ка…