Маркетинг, PR, реклама

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the internat…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing busine…

Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engagin…

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton s…

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise…

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly a…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated e…

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets s…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of…

Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and maste…

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They a…

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an …

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and …

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' br…

Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people. For man…

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggl…

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won…

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to s…

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered th…

Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your market…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to s…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the …

How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Faceb…

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yo…

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in …

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization …

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephem…

Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing …

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing real…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of …

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strate…

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, con…

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. I…

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with sev…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and…