Маркетинг, PR, реклама

Если вы считаете, что digital-маркетинг – это гораздо больше, чем «создание и раскрутка сайта», то эта книга для вас. С помощью нее вы сможете узнать …

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you…

Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves w…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Faceb…

Джозеф Шугерман – один из лучших американских копирайтеров. Его имя стоит в одном ряду с именами Дэвида Огилви, Джона Кейплса и Лео Барнетта. Вы узнае…

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the…

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for buildi…

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of b…

Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing …

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn…

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most…

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordi…

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, con…

Deliver global disaster and relief logistics support Explore global manufacturing and distribution logistics Provide logistics services for foreign cu…

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines an…

Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more to…

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the internat…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing busine…

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side …

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in…

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to bu…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise…

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media h…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide re…

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executi…

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated e…

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets s…

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face…

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can…

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president…

Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and maste…

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They a…

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what th…

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensi…

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big…

Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people. For man…

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggl…

Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history.…

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past…

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions t…

Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your market…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…