Классический маркетинг

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a cle…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This…

Маркетинговая деятельность является одним из значительных в деятельности турпредприятий в условиях рынка. Маркетинг туризма связан с изучением рынка, …

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyz…

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Mak…

Данное учебное пособие подготовлено в соответствии с программой дисциплины "Экономика коммерческой организации". Пособие содержит изложенный в доступн…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the righ…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracki…

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the…

Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical exam…

Наш эксперт Святослав Бирюлин – преподаватель Русской Школы Управления, бизнес-консультант, эксперт по стратегическому планированию – поделится своим …

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy…

Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with c…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dre…

В этой книге мы коснемся разных тем связанных с продажами преимущественно в сегменте B2B, но так же коснемся и B2C. Разберем ключевые аспекты таких те…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way t…

В учебно-практическом пособии рассматривается специфика маркетинга услуг, изучаются особенности воздействия маркетинговой среды, маркетинговые стратег…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This …

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating …

Все хорошо помнят, что в колхозе больше всех работала лошадь, но его председателем она так и не стала. Как думаете, почему? Ответ прост – важен не пр…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…