Классический маркетинг

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

В этой книге мы коснемся разных тем связанных с продажами преимущественно в сегменте B2B, но так же коснемся и B2C. Разберем ключевые аспекты таких те…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention on…

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…

Большой толковый словарь маркетинговых терминов Александра Павловича Панкрухина, одного из основоположников современной российской школы маркетинга, с…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

Книга "SMM: Шаг за шагом — от новичка до гуру" представляет собой незаменимое руководство для тех, кто только начинает свой путь в мире социальных мед…

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time…

Коллективная монография подготовлена по результатам научно-исследовательской работы в рамках хоздоговорного задания ФГБОУ ВО «Финансовый университет п…

Брендинг — это эффективный инструмент для развития экономики шестого технологического уклада на предприятии, в отрасли, в регионе, обеспечивающий укре…

В энциклопедии раскрываются основные понятия и термины, характеризующие комплекс интегрированных коммуникаций и их использование на практике. В нее вк…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

В эпоху насыщенного рынка и острой конкуренции, создание сильного бренда стало более значимым, чем когда-либо. "Магнит для клиентов: Как создать сильн…

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their adv…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Как заинтересовать потребителя своим брендом? Если вы озадачены данным вопросом и хотите развития — эта книга создана для вас. Скажу сразу, после изуч…

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded…

Рассматриваются основные понятия, функции и принципы маркетинга, концепции управления маркетинговой деятельностью, особенности маркетинга в сфере услу…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …

В учебном пособии изложены основные понятия, задачи и функции маркетинга, методы проведения маркетинговых исследований и их информационное обеспечение…

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

Рассматривается комплекс проблем, связанных с реализацией целей цифровых маркетинговых коммуникаций. Проведен анализ технологий формирования цифрового…

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the…

В курсе представлен комплексный материал по дисциплине «Маркетинг персонала». Рассмотрены соотношение стратегии организации и маркетинговых концепций …

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

В курсе изложены теоретические основы маркетинга гостиничного предприятия. Рассматриваются важнейшие вопросы дисциплины: туристский продукт, привлечен…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of m…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

"Маркетинг с нуля: Руководство для начинающих" — ваш идеальный спутник в захватывающем мире маркетинга! Эта книга станет надежным помощником для всех,…