Классический маркетинг

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way t…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating …

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

Курс раскрывает основные понятия и принципы маркетинга, его различные современные концепции. Рассмотрены содержание маркетингового процесса, методы и …

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How t…

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a cle…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more t…

В курсе рассматриваются товароведный аспект проблемы, в частности сущ-ность и роль, критерии и факторы, методы оценки конкурентоспособности, роль конк…

В курсе представлен комплексный материал по дисциплине «Маркетинг персонала». Рассмотрены соотношение стратегии организации и маркетинговых концепций …

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

В учебнике изложены теоретические основы маркетинга гостиничного предприятия. Рассматриваются важнейшие вопросы дисциплины: туристский продукт, привле…

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Mak…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy…

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, вн…

В курсе подробно рассматриваются теоретические и практические вопросы маркетинга, его современное понимание и особенности применения, методы анализа в…

Нас с детства учат управлять своими эмоциями и чувствами, соответствовать общественным нормам и соблюдать правила, чтобы быть успешными и самодостаточ…

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social me…

Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisti…

Рассматриваются основные понятия, функции и принципы маркетинга, концепции управления маркетинговой деятельностью, особенности маркетинга в сфере услу…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

Наш эксперт Святослав Бирюлин – преподаватель Русской Школы Управления, бизнес-консультант, эксперт по стратегическому планированию – поделится своим …

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and pro…

Курс посвящен маркетинговым основам выработки коммерческой политики компании, тому, какие тренды будут формировать рынки в будущем, можно ли сделать м…

Учебник раскрывает комплекс экономических проблем формирующегося в России рынка туристских услуг. Основное внимание уделяется специфике маркетинга тур…

В курсе изложены основные понятия, задачи и функции маркетинга, методы проведения маркетинговых исследований и их информационное обеспечение, основы т…