Классический маркетинг

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and pro…

Рассматриваются формирование и развитие национальной инфраструктуры товарного рынка, ее роль в коммерческо-хозяйственных взаимоотношениях. Анализируют…

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the righ…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way t…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

В курсе подробно рассматриваются теоретические и практические вопросы маркетинга, его современное понимание и особенности применения, методы анализа в…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This …

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How t…

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face…

Рассматриваются основные понятия, функции и принципы маркетинга, концепции управления маркетинговой деятельностью, особенности маркетинга в сфере услу…

Курс раскрывает основные понятия и принципы маркетинга, его различные современные концепции. Рассмотрены содержание маркетингового процесса, методы и …

*НАСТОЯЩИЙ МАТЕРИАЛ (ИНФОРМАЦИЯ) ПРОИЗВЕДЕН, РАСПРОСТРАНЕН И (ИЛИ) НАПРАВЛЕН ИНОСТРАННЫМ АГЕНТОМ ЛИПСИЦ ИГОРЕМ ВЛАДИМИРОВИЧЕМ, ЛИБО КАСАЕТСЯ ДЕЯТЕЛЬНО…

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Mak…

В курсе рассматриваются товароведный аспект проблемы, в частности сущ-ность и роль, критерии и факторы, методы оценки конкурентоспособности, роль конк…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

В учебнике изложены теоретические основы маркетинга гостиничного предприятия. Рассматриваются важнейшие вопросы дисциплины: туристский продукт, привле…

"Маркетинг с нуля: Руководство для начинающих" — ваш идеальный спутник в захватывающем мире маркетинга! Эта книга станет надежным помощником для всех,…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy…

В учебнике обобщен отечественный и зарубежный опыт маркетинговых исследований на российском рынке. Описаны методы исследования потребителей, рынка, вн…

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,…

Нас с детства учат управлять своими эмоциями и чувствами, соответствовать общественным нормам и соблюдать правила, чтобы быть успешными и самодостаточ…

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social me…

Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyz…

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisti…

*НАСТОЯЩИЙ МАТЕРИАЛ (ИНФОРМАЦИЯ) ПРОИЗВЕДЕН, РАСПРОСТРАНЕН И (ИЛИ) НАПРАВЛЕН ИНОСТРАННЫМ АГЕНТОМ ЛИПСИЦ ИГОРЕМ ВЛАДИМИРОВИЧЕМ, ЛИБО КАСАЕТСЯ ДЕЯТЕЛЬНО…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

В курсе изложены основные понятия, задачи и функции маркетинга, методы проведения маркетинговых исследований и их информационное обеспечение, основы т…