Классический маркетинг

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical exam…

Наш эксперт Святослав Бирюлин – преподаватель Русской Школы Управления, бизнес-консультант, эксперт по стратегическому планированию – поделится своим …

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy…

Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dre…

В этой книге мы коснемся разных тем связанных с продажами преимущественно в сегменте B2B, но так же коснемся и B2C. Разберем ключевые аспекты таких те…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way t…

В учебно-практическом пособии рассматривается специфика маркетинга услуг, изучаются особенности воздействия маркетинговой среды, маркетинговые стратег…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating …

Все хорошо помнят, что в колхозе больше всех работала лошадь, но его председателем она так и не стала. Как думаете, почему? Ответ прост – важен не пр…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention on…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This…

Маркетинговая деятельность является одним из значительных в деятельности турпредприятий в условиях рынка. Маркетинг туризма связан с изучением рынка, …

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Mak…

Данное учебное пособие подготовлено в соответствии с программой дисциплины "Экономика коммерческой организации". Пособие содержит изложенный в доступн…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won…

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the righ…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracki…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…