Управление маркетингом

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Mak…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make mone…

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time…

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the righ…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service…

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you …

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dre…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy…

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspec…

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet a…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way t…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating …

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприя…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing busine…

Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with c…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This …

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyz…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a cle…

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical exam…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded…

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This…

Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…