Управление маркетингом

Наш эксперт Святослав Бирюлин – преподаватель Русской Школы Управления, бизнес-консультант, эксперт по стратегическому планированию – поделится своим …

Эта книга – системный ответ на вызовы турбулентного времени, с которыми ныне в нашей стране сталкиваются предприниматели, маркетологи и PR-специалисты…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of m…

Наш эксперт Елена Шевчук – преподаватель Русской Школы Управления, эксперт в области коммерческой недвижимости – поделится своим мнением о том, почему…

Если вы считаете, что digital-маркетинг – это гораздо больше, чем «создание и раскрутка сайта», то эта аудиокнига для вас. С помощью нее вы сможете уз…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …

Наш эксперт Дмитрий Ермаков – преподаватель программы Mini MBA Русской Школы Управления, эксперт по маркетингу – в нашем эфире расскажет о том, почему…

У этой книги два адресата. Она написана для широкого круга «обычных» людей, которые в современных условиях могут и должны стать маркетологами-дилетант…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no…

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic …

Наш эксперт Анна Дочкина – преподаватель Русской Школы Управления, бизнес-тренер, бизнес-консультант, кандидат экономических наук – уверена, что эта к…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practic…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

Наш эксперт Юлия Жижерина – преподаватель Русской Школы Управления, консультант в области трудовых отношений, автор ведущих журналов по управлению пер…

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and …

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracki…

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for compani…

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketin…

Наш эксперт Антонина Коробейникова – преподаватель Русской Школы Управления, бизнес-тренер и консультант в области маркетинговых коммуникаций – расска…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves f…

Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offer…

Наш эксперт Татьяна Тимко – преподаватель Русской Школы Управления в сфере интернет-маркетинга, бизнес-тренер, руководитель веб-студии – расскажет о т…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention on…

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

Наш эксперт Дмитрий Ермаков – преподаватель программы Mini MBA Русской Школы Управления, эксперт по маркетингу – поделился своим мнением о том, как эт…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a market…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you th…