Управление маркетингом

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical exam…

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you th…

Традиционные подходы теряют эффективность. Чтобы выделиться, бренду необходимо воздействовать на подсознание клиента. Лесли Зейн раскрывает механизмы …

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and …

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise…

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable politi…

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the…

Эта книга послужит незаменимым пособием, необходимым руководителю малого и среднего бизнеса в его ежедневных контактах с отделом маркетинга. Из нее вы…

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated e…

Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken …

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and meth…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-d…

Организатор многих успешных стартапов, бизнес-тренер и маркетолог-новатор Аллан Диб предлагает абсолютно новый подход к практическому маркетингу, кото…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Praise for Marketing Champions «Much has been written about the importance of using marketing principles and tools effectively. But we've paid far les…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

В руководстве вы найдете 50 эффективных маркетинговых инструментов, которые вы можете использовать в условиях ограниченного маркетингового бюджета (ил…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

Регулярные колебания спроса, называемые сезонностью, случаются в любом виде бизнеса. Эта книга – источник идей, которые будут зарабатывать деньги для …

В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т.ч. и по отношению к розничному торговому предприя…

Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing …

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way w…

Данная книга – это шпаргалка для руководителей бизнеса, написанная по принципу «бери и делай, как написано». Сегодня многие предприниматели на своем и…

Как начать свой гостиничный бизнес и преуспеть в нем? Из книги вы узнаете, как составить бизнес-план и бюджет своего малого отеля, даже если никогда э…

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

В учебнике раскрываются принципы, логика и основные аспекты маркетинговой деятельности рыночных субъектов, подробно и со многими информативными пример…

В России маркетинг в качестве учебной дисциплины прочно вошел в программы университетов, институтов, школ бизнеса при подготовке руководителей всех ра…

Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really don…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…