Управление маркетингом

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you th…

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider …

Учебное пособие составлено в соответствии с требованиями государственного образовательного стандарта высшего профессионального образования к подготовк…

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dime…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that …

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas…

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but d…

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in …

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-d…

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But ma…

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and…

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an …

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing real…

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and adm…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art …

Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make mone…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

Собственная книга — это мощнейший инструмент для продвижения по карьерной лестнице и увеличения продаж в любом бизнесе. Собственная книга – статус экс…

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the …

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yo…

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

Если вы считаете, что digital-маркетинг – это гораздо больше, чем «создание и раскрутка сайта», то эта книга для вас. С помощью нее вы сможете узнать …

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensi…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way w…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity,…

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can…

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the…

Практикум составлен в соответствии с программой курса «Международный маркетинг». Предназначен для развития практических навыков при изучении системы м…

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide re…