Управление маркетингом

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you th…

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can…

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energiz…

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton s…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

Данное учебное пособие подготовлено преподавателями кафедры маркетинга экономического факультета МГУ имени М. В. Ломоносова и предназначено для студен…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offe…

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How t…

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide re…

В брошюре вниманию читателя представлен лекционный материал для финансово-экономических ВУЗов дисциплины «Бизнес-планирование». Уровень высшего образо…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you…

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big…

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and …

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to s…

Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make mone…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggl…

Большинство людей даже не задумываются о том, как много общего между маркетингом и любовью, хотя параллель лежит на поверхности! Правильное выстраиван…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social me…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to s…

This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it …

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge…

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and pro…

Если вы считаете, что digital-маркетинг – это гораздо больше, чем «создание и раскрутка сайта», то эта книга для вас. С помощью нее вы сможете узнать …

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensi…

В первой книге под названием «Гроуинг 1.0» российский маркетер № 1 Игорь Манн дал краткое руководство по быстрому росту бизнеса. «Гроуинг Онлайн» боле…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…