Управление маркетингом

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you …

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

Об управлении слухами ходит много слухов — зачастую, как и положено, преувеличенных и недостоверных. Многие включают их в свои услуги по «безбюджетном…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

По своей механике таргетированная реклама весьма эффективна и очень проста в своём действии. Она позволяет рекламировать продукт именно той аудитории,…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make mone…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic …

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

"Маркетинг 5.0. Как Применить Новые Технологии для Успеха" — это практическое руководство, которое раскрывает, как современные технологии, такие как и…

Это аудио – сокращенная версия книги Байрона Шарпа «Как растут бренды». Только самые ценные мысли, идеи, кейсы, примеры. Книга Байрона Шарпа «Как раст…

Чтобы бизнес процветал, он должен продавать – много, часто и как можно дороже. Чтобы много продавать, нужно задействовать все возможные каналы продаж…

Книга Лилии Глазовой – сборник советов для начинающих и опытных PR-менеджеров, диджитал-специалистов, медиааналитиков, а также людей, профессионально …

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

Монография раскрывает теоретико-методологические и практические направления развития маркетинговых инструментов комплекса маркетинга и маркетинговой п…

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the…

Чем хороший продавец отличается от блестящего? Первый продает товар, второй – ценности. Первый владеет техниками продаж, второй – харизмой. У хорошего…

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet a…

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

Это саммари – сокращенная версия книги «Новый мир брендов. 8 принципов лидерства для брендов XXI века» Скотта Бедбери и Стивена Феничелла. Только самы…

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But ma…

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…

Мир меняется так стремительно, что большинство бизнес-стратегий устаревают еще на этапе разработки. Современный маркетинг работает в 4 измерениях: пр…

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social me…

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

Рассмотрены ключевые направления деятельности специалистов по маркетингу. Предложены аналитические модели – как широко известные, так и разработанные …

Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills re…

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and adm…

Как построить бренд. Стратегии и инструменты для создания успешного имиджа компании это практическое руководство для предпринимателей, маркетологов и…