Управление маркетингом

Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken …

Рассмотрены ключевые направления деятельности специалистов по маркетингу. Предложены аналитические модели – как широко известные, так и разработанные …

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

"Маркетинг 5.0. Как Применить Новые Технологии для Успеха" — это практическое руководство, которое раскрывает, как современные технологии, такие как и…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly posit…

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their adv…

Книга о мультиканальном маркетинге от директора по маркетингу Артема Первухина и его команды продакшена, которые занимаются интернет-рекламой 15 лет и…

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How t…

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet a…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

Об управлении слухами ходит много слухов — зачастую, как и положено, преувеличенных и недостоверных. Многие включают их в свои услуги по «безбюджетном…

После прочтения книги вы сможете: быстро увеличить осведомленность потенциальных покупателей о вашем заведении; построить систему продаж в вашей пицце…

Чем хороший продавец отличается от блестящего? Первый продает товар, второй – ценности. Первый владеет техниками продаж, второй – харизмой. У хорошего…

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations…

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

Представленная монография раскрывает особенности и тенденции развития маркетинга сферы услуг и представляет интерес как в научном, так и в практическо…

Сет Годин – гуру маркетинга, предприниматель, экс-CEO по маркетингу компании Yahoo! – в своей новой книге размышляет, как устроен современный маркетин…

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social me…

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing busine…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and adm…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Mana…

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketin…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Маркетинг – это не только продвижение продукта. Маркетинг – это отличный инструмент увеличения оборота компании! Если, конечно, знать, как его правиль…

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Книга Лилии Глазовой – сборник советов для начинающих и опытных PR-менеджеров, диджитал-специалистов, медиааналитиков, а также людей, профессионально …

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic …

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…

Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make mone…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant …