Управление маркетингом

Помещения, сотрудники, инвентарь, холодильники, морозильники и даже печи для выпекания пиццы — все они не создают деньги, а только потребляют их. День…

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction …

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas…

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th…

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton s…

После прочтения книги вы сможете: быстро увеличить осведомленность потенциальных покупателей о вашем заведении; построить систему продаж в вашей пицце…

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offe…

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the …

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is…

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' br…

Книга предназначена для читателей, обучающихся в рамках специальностей "Маркетинг", "Менеджмент". Книга рассчитана на читателя, который планирует зани…

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of …

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an …

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and…

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization …

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but d…

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they b…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art …

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,…

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of…

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to s…

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly a…

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity,…

Курсов, дающих представление о применении классических положений и современного ТРИЗ в маркетинге и бизнесе, почти нет. Этот недостаток мы и пытаемся …

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and …

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing real…

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and incr…

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the …

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yo…

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your busines…

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…