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Business Intelligence Success Factors. Tools for Aligning Your Business in the Global Economy
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Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy «Olivia Parr Rud does a remarkable job of wea…
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Analytics in a Big Data World. The Essential Guide to Data Science and its Applications
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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the pote…
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Twitter Marketing. An Hour a Day
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The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers rec…
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От Великой стены до Уолл-стрит. География бизнеса и культуры
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Вэй Янь родился в Китае, вырос в Гонконге, много лет «просидел на двух стульях», работая в крупнейших финансовых компаниях Азии и США. Обобщая свой оп…
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Best Job Ever!. Rethink Your Career, Redefine Rich, Revolutionize Your Life
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An action-based plan for building the career of your dreams Best Job Ever! is the ultimate guide to creating your dream career and increasing your fin…
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Вестник Академии №4/2015
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Вестник Академии – научный журнал, издаваемый Московской Академией предпринимательства при Правительстве Москвы с 2002 года для публикации научных ста…
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It Doesn’t Have to Be Crazy at Work
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Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern wor…
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Бизнес по-русски: Как добиться успеха в отечественных реалиях
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'Бизнес по-русски: Как добиться успеха в отечественных реалиях' — это ваш путеводитель по уникальному миру русского предпринимательства. Почувствуйте …
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Negotiating at Work. Turn Small Wins into Big Gains
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Understand the context of negotiations to achieve better results Negotiation has always been at the heart of solving problems at work. Yet today, when…
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Account-Based Marketing For Dummies
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Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dumm…
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Unfairly Labeled. How Your Workplace Can Benefit From Ditching Generational Stereotypes
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A blueprint for managing people, not generations Unfairly Labeled challenges the very concept of «generational differences» as an unfair generalizatio…
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Engagement. Transforming Difficult Relationships at Work
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Master the interpersonal side of management to enhance productivity and boost success Engagement is the manager's essential primer for dealing with di…
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The Next Wave of Technologies. Opportunities in Chaos
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Your all-inclusive guide to all the latest technologies Providing you with a better understanding of the latest technologies, including Cloud Computin…
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Бизнес как часы. Заведи правильно и следи за доходами
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Книга «Бизнес как часы» написана для предпринимателей, руководителей компаний, директоров по развитию, собственников, менеджеров, маркетологов. Она мо…
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Investing in Commodities For Dummies
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Add another dimension to your portfolio with commodities Do you know how commodities stack up against other investment options? Investing In Commoditi…
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Visual Leaders. New Tools for Visioning, Management, and Organization Change
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What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leaders Visual Leaders explores how leaders can support visio…
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Где твои бабки, предприниматель? Крутая стратегия прибыльного бизнеса в любой нише
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У одних бизнес идет, а у других нет. Одни без богатых родителей и влиятельных покровителей добиваются успехов, а другие просто сливают все деньги в не…
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Inbound Marketing and SEO. Insights from the Moz Blog
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Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its al…
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Устойчивое развитие. Как обеспечивать рост бизнеса и создавать долгосрочные ценности
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Книга описывает комплексный подход к ESG-трансформации и внедрению повестки устойчивого развития в российских компаниях. Она дает не только всесторонн…
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Network Advantage. How to Unlock Value From Your Alliances and Partnerships
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Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and h…
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Privacy Means Profit. Prevent Identity Theft and Secure You and Your Bottom Line
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Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit…
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Laddering. Unlocking the Potential of Consumer Behavior
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Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no…
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The Vega Factor. Oil Volatility and the Next Global Crisis
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How oil volatility is affecting the global political scene, and where the oil market is heading The world is rapidly moving towards an oil environment…
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Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World
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A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competiti…
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Predictive Analytics. The Power to Predict Who Will Click, Buy, Lie, or Die
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"Mesmerizing & fascinating…" —The Seattle Post-Intelligencer «The Freakonomics of big data.» —Stein Kretsinger, founding executive of Advertising.com …
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Вестник Академии №3/2015
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Вестник Академии – научный журнал, издаваемый Московской Академией предпринимательства при Правительстве Москвы с 2002 года для публикации научных ста…
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Lessons in IT Transformation. Technology Expert to Business Leader
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Important insights into the true purpose of IT?from a CIO's perspective Focusing on the qualities required to transform an organization through the le…
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Кто Я? Как заработать, работая на дядю
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В книге раскрыта история человека, связавшего себя со сферой продаж. Подробно и с оттенками описаны этапы становления человека как личности и специал…
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Вестник Академии №4/2014
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Вестник Академии – научный журнал, издаваемый Московской Академией предпринимательства при Правительстве Москвы с 2002 года для публикации научных ста…
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Executive's Guide to IT Governance. Improving Systems Processes with Service Management, COBIT, and ITIL
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Create strong IT governance processes In the current business climate where a tremendous amount of importance is being given to governance, risk, and …
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One Minute Mentoring: How to find and work with a mentor - and why you’ll benefit from being one
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The bestselling co-author of the legendary The One Minute Manager® and a former Twitter executive join forces to create the ultimate guide to creating…
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Вестник Академии №2/2015
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Вестник Академии – научный журнал, издаваемый Московской Академией предпринимательства при Правительстве Москвы с 2002 года для публикации научных ста…
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Управление в кризис: Принципы лидерства в политике
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В современном мире, где политические кризисы становятся все более частыми и сложными, навык эффективного лидерства приобретает решающее значение. Откр…
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The Effective Manager
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The how-to guide for exceptional management from the bottom up The Effective Manager is a hands-on practical guide to great management at every level.…
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Hiring Greatness. How to Recruit Your Dream Team and Crush the Competition
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The Unprecedented Tell-All Guide Through the Intricacies of Executive Recruitment The single greatest opportunity that an organization has to improve …
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Down Range. A Transitioning Veteran's Career Guide to Life's Next Phase
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Military veterans prepare for the next mission in their careers Written by veterans who have successfully made the transition, Down Range offers caree…
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Corporate Catalyst. A Chronicle of the (Mis)Management of Canadian Business from a Veteran Insider
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An inside look at the real business world In Corporate Catalyst, Tony Griffiths gives readers a ringside seat on the many boardroom and corporate batt…
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Surviving Your Serengeti. 7 Skills to Master Business and Life
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Praise for SURVIVING YOUR SERENGETI «One of a kind. You'll actually know more about yourself after you read this book.»—KEN BLANCHARD coauthor of The …
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Pinterest Marketing. An Hour a Day
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Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more th…
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Content Marketing Strategies For Dummies
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Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to culti…
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Supply Chain as Strategic Asset. The Key to Reaching Business Goals
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Hands-on guidance for creating competitive advantages through strategy realization How can your supply chain create competitive advantages and help ac…
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Scenario Planning. A Field Guide to the Future
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Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a co…
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Medicare For Dummies
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Weave your way through the tangled web of Medicare Medicare for Dummies, 3rd Edition will help you navigate the complicated, often confusing maze of t…
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Market Your Way to Growth. 8 Ways to Win
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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world faci…
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Brand for Talent. Eight Essentials to Make Your Talent as Famous as Your Brand
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Praise for Brand for Talent «As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important t…
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