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Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather t…

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential…

From identifying your needs to exploring your options – make the right career move Changing careers by choice or due to circumstances beyond your cont…

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on giftin…

Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the sp…

A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, …

Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltd…

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your com…

Praise for The Deciding Factor «Both companies and governments have made some poor decisions recently, and almost all would benefit from more fact-bas…

An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly a…

Вам вручили акт выездной (камеральной) налоговой проверки и вменили нарушение статьи 54.1 Налогового кодекса РФ, построение налоговой схемы, нереально…

Discover the four traits of the best performing, but least known, breakout firms in BRIC countries «Rough diamonds» are the best performing firms in t…

Praise for JAM! «Breaking into the music business is difficult at best; sustaining success even more so. Jeff Carlisi is both a musician and a busines…

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based ap…

Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including exp…

Evolve your work strategy and thrive in today's high-pressure economy As Darwin famously observed, the beaks of each generation of Galapagos Island fi…

The first reference to bring scientifically proven approaches to the practice of personal and executive coaching The Evidence Based Coaching Handbook …

IT Compliance and Controls offers a structured architectural approach, a 'blueprint in effect,' for new and seasoned executives and business professio…

The single biggest preoccupation of senior management of any listed company is its institutional investors. CEOs and CFOs on average spend around 40% …

Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at th…

Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for b…

Organization Development at Work—a title in The Practicing OD Series—is a collection of conversations among leaders, practitioners, and educators in t…

How ordinary citizens dedicated to service can change the face of America's most critical issues What if the nation were able to capitalize on the ene…

Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class Competitors St…

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made acti…

The healthcare sector is undergoing strong expansion worldwide, as the focus changes from 'treating illness' to 'promoting wellness' and those able an…

Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attractin…

How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company con…

The concept of the Balanced Scorecard has become increasingly popular in the global business world as a tool for balancing business strategy with fina…

Outsourcing became fashionable in the late 1980s, came of age in the 1990s, and is now a normal part of corporate life. Written by well-known and resp…

Get organizational results by nurturing commitment, integrity, and transparency A healthy corporate culture is the secret to an organization's perform…

The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involve…

Praise for DRIVING EXCELLENCE «A well-organized compendium of immense common sense. [The authors'] values-based, walk-the-talk approach recognizes the…

A decade on from its birth, emotional intelligence is attracting more attention than ever before. Why? Because of its proven connection to performance…

Leading change just got a whole lot easier. Think you need awe-inspiring visions, complicated plans, and fist-pounding speeches to inspire change? Thi…

Learn to measure risk and develop a plan to protect employees and company interests by applying the advice and tools in Risk and Security Management: …

The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understand…

This book is an ideal resource on the subject of systems practice for busy managers whose time is scarce. It provides a rapid introduction to straight…

What people are saying about Discount Business Strategy: «Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growi…

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TB…

Fred Reichheld's 2006 book The Ultimate Question, that question being, «How likely is it that you would recommend this company to a friend or colleagu…

Эта книга – отличный справочник по Agile. Авторы предлагают прозрачный план действий для придания бизнесу гибкости, для того чтобы быть конкурентоспос…

Praise for The Power of Feedback «Some books are worthy of being recommended simply because of their subject matter. . . . There is no greater force t…

A risk measurement and management framework that takes model risk seriously Most financial risk models assume the future will look like the past, but …

Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a commun…