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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based ap…

A ground-breaking book on the transformative power of impact investing This is the first book to chart the catalytic path of this new industry, explai…

Get more bang for your buck in the commodities market and start trading today While Wall Street has been troubled, commodity markets have been soaring…

A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the «MBA in a book» category, The …

Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision…

An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly a…

Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day…

Expert tips and advice on starting a home-based business Starting your own home-based business is a great way to supplement your income in these tough…

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational…

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is …

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made acti…

What principled business leaders can do to solve America's current financial crisis Broke is a startling wake-up call for America and an honest accoun…

More important than ever–how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whe…

Everything you need to easily get a handle on economic indicators In today's volatile, often troubling economic landscape, there are myriad statistics…

This is the seventeenth volume in an annual series in which leading economists provide a concise and accessible evaluation of major developments in tr…

Gold Medal Winner, Human Resources and Employee Training, 2012 Axiom Business Book Awards Trust, Pride and Camaraderie—transform your company into a «…

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies f…

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book ap…

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Ma…

Praise for Never By Chance «Joe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large a…

The next twenty years will be completely unlike the last twenty years. The world is in economic crisis, and there are no easy fixes to our predicament…

An employee's-eye view of what makes a great boss—and how you can become one Whereas most books on managing people approach the subject from the persp…

Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popula…

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service wi…

Leveraging Big Data and 21st century technology to renew cities and citizenship in America The Responsive City is a guide to civic engagement and gove…

A no-nonsense guide to driving performance while still maintaining a great place to work Leadership Isn't For Cowards offers straightforward steps to …

A business-based rallying cry to reclaim the US economy There is a nagging feeling that the U.S. is slipping as a nation and our people are powerless …

The fast and easy way to understand and implement Six Sigma The world's largest and most profitable companies—including the likes of GE, Bank of Ameri…

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Face…

Discover fundamental principles of high-stakes change and organizational transformation The «primes» are universal and unavoidable patterns of group b…

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have re…

An accessible introduction to trading currencies While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm unders…

New-style job messages that get you in the door and on your way up From sparkling cover letters to six-word bios, a fresh bevy of job search letters h…

Deliver a show-stopping interview performance Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether…

We’ve entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation—take your pick. Creativity, mental flexib…

A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busti…

Day trading can be quite lucrative, but only if you know what you are doing. As Farrell points out: «Trading for a living is hard. Trading for a livin…

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-comme…

The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, …

Get your organization's expertise out of its silos and make it flow-with lessons from over a decade of experience Looking at knowledge management in a…

Achieve a fully engaged workforce What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with a…

Warren Buffett is a legend primarily for his investment philosophy. He isn’t concerned about the intricacies of the market, but instead focuses on the…

The Australian small business owner's guide to making human resources easy More than 87 percent of Australian workplaces are small businesses employin…

Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social medi…

Proven pathways for taking ideas to implementation We all have ideas—things we want to do or create—but only some of us will do what it takes to see t…