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Fast Second. How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
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Discover why being a «fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, r…
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German Europe
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The euro crisis is tearing Europe apart. But the heart of the matter is that, as the crisis unfolds, the basic rules of European democracy are being s…
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Strategic Global Sourcing Best Practices
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The latest best practice guidance on all aspects of global strategic sourcing-including environmental and international issues Strategic Global Sourci…
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Easy Economics. A Visual Guide to What You Need to Know
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Let's face it, economics can be boring…but we all need a decent understanding of the basics if we want to survive in these difficult and uncertain tim…
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Managing Millennials For Dummies
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Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. …
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Outperform with Expectations-Based Management. A State-of-the-Art Approach to Creating and Enhancing Shareholder Value
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CEOs and managers live and die by delivering superior performance to shareholders. This is why expectations-based management has been developed. Outpe…
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Facebook Marketing All-in-One For Dummies
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Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for b…
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Cause Marketing For Dummies
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Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a n…
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Salesforce Marketing Cloud For Dummies
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Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is n…
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Procurement 20/20. Supply Entrepreneurship in a Changing World
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How to achieve procurement excellence today and evolve to be ready for tomorrow Procurement entrepreneurship pays. High-performing procurement teams c…
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From .com to .profit. Inventing Business Models That Deliver Value AND Profit
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Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization…
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Bricks Matter. The Role of Supply Chains in Building Market-Driven Differentiation
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Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-dri…
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Senseless Panic. How Washington Failed America
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The 1980s opened with the prime interest rate at an astonishing 21.5 percent, leading to a severe recession with unemployment reaching nearly 11 perce…
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Choice Not Chance. Rules for Building a Fierce Competitor
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Foreword by Mike Krzyzewski, Duke’s Men Basketball Coach A celebrated coach reveals the secrets to building a fierce competitor At age 26, Joanne P. M…
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Gold Medal Strategies. Business Lessons From America's Miracle Team
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Business lessons from one of the greatest Olympic teams of all time It's been called the greatest upset of all time, the most memorable Olympic moment…
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Uniting the Virtual Workforce. Transforming Leadership and Innovation in the Globally Integrated Enterprise
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Praise for Uniting the Virtual Workforce «Uniting the Virtual Workforce offers much-needed guidance on how to navigate the largely unmapped territory …
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Business Gamification For Dummies
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to inf…
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Endless Money. The Moral Hazards of Socialism
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A detailed look at how, and why, the American financial system has reached its current state Today's economy and capital markets are faced with the lo…
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Facebook Marketing. An Hour a Day
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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing o…
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Technology at the Margins. How IT Meets the Needs of Emerging Markets
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Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margin…
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Economics For Dummies
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Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a…
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Leading Teams. Tools and Techniques for Successful Team Leadership from the Sports World
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Important new insights on team leadership and motivation, along with powerful tools and techniques taken from the world of sports How do the sports wo…
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What You Need to Know about Economics
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George Buckley & Sumeet Desai: What You Need To Know About Economics Economics Matters. But with confusing things like GDP and interest rates, it’s of…
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Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time
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Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart business…
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Mobile Marketing. An Hour a Day
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A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile m…
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Managing For Dummies
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The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involve…
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Business Cycles and Equilibrium
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An updated look at what Fischer Black's ideas on business cycles and equilibrium mean today Throughout his career, Fischer Black described a view of b…
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Getting Ahead. Three Steps to Take Your Career to the Next Level
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A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the U…
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Have a Nice Conflict. How to Find Success and Satisfaction in the Most Unlikely Places
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How to successfully navigate and prevent conflict From the publishers of the popular Strength Deployment Inventory, Have a Nice Conflict follows one m…
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FX Trading. A Guide to Trading Foreign Exchange
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Your total plain-English guide to trading Forex Open 24 hours a day, 5½ days per week, and trading nearly $4 trillion (US) per day, Forex is the bigge…
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Starting and Running a Restaurant For Dummies
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Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attractin…
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The Invisible Employee. Using Carrots to See the Hidden Potential in Everyone
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Praise for The Invisible Employee «A gem of a book . . . finding that workers who are recognized are more productive, have fewer on-the-job accidents,…
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Be the Solution. How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems
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Praise for Be the Solution «In the past, many believed you either went into 'public service' to do good, or you 'went into business' to make money. Fe…
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The Trusted Advisor Fieldbook. A Comprehensive Toolkit for Leading with Trust
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A practical guide to being a trusted advisor for leaders in any industry In this hands-on successor to the popular book The Trusted Advisor, you'll fi…
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No Excuses. How You Can Turn Any Workplace into a Great One
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The business leader's guide to creating a great workplace from the Great Place to Work Institute In this follow-up guide to The Great Workplace, exper…
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Social Media Optimization For Dummies
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Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than fun…
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Running a Restaurant For Dummies
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The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant – because they want to…
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Work Makes Me Nervous. Overcome Anxiety and Build the Confidence to Succeed
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A proven therapeutic method that channels workplace anxiety into powerful, confident performance Millions of people are afraid of work. The situations…
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Questions That Get Results. Innovative Ideas Managers Can Use to Improve Their Teams' Performance
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Ask the right questions and get improved, sustained employee performance Since technology has made it easy to access, share, and distribute company da…
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The AIG Story
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Selected as one of Motley Fool’s «5 Great Books You Should Read» In The AIG Story, the company's long-term CEO Hank Greenberg (1967 to 2005) and GW pr…
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The Savage Way. Successfully Navigating the Waves of Business and Life
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Inspiring lessons on business and life from Frank Savage Frank Savage's is an unlikely success story. Raised in segregated Washington, DC, by his moth…
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Culinary Careers For Dummies
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The fast and easy way to find your place in the culinary field Ever dream of exploring an exciting career in culinary arts or cooking but don't know w…
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Decision Quality. Value Creation from Better Business Decisions
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Add value with every decision using a simple yet powerful framework Few things are as valuable in business, and in life, as the ability to make good d…
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Prosperity in The Age of Decline. How to Lead Your Business and Preserve Wealth Through the Coming Business Cycles
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A guide for protecting your wealth in an age of turbulent business cycles In Prosperity in the Age of Decline, Brian and Alan Beaulieu—the CEO and Pre…
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Healthcare Disrupted. Next Generation Business Models and Strategies
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“During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve …
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